Blue Line Capital provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions. Financial planning was provided to 1–10 clients last fiscal year.
Blue Line Capital reports 140 clients. They include 97 individual clients, 24 high-net-worth individuals, and 15 pension and profit-sharing plans. Of its assets, 99.8% ($132M across 346 accounts) are managed with discretion; $211K across 2 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 69% | 20% |
| High-net-worth individuals | 17% | 60% |
| Pension and profit-sharing plans | 11% | 2% |
| Corporations and other businesses | 3% | 19% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 97 | $25.8M | 19.6% | $266K |
| High-net-worth individuals | 24 | $78.7M | 59.7% | $3.28M |
| Pension and profit-sharing plans | 15 | $2.6M | 2.0% | $174K |
| Corporations and other businesses | Fewer than 5 | $24.8M | 18.8% | $6.2M |
| Total | 140 | $132M | 100% | — |
- Clients
- 97
- Regulatory AUM
- $25.8M
- AUM share
- 19.6%
- Avg. per client
- $266K
- Clients
- 24
- Regulatory AUM
- $78.7M
- AUM share
- 59.7%
- Avg. per client
- $3.28M
- Clients
- 15
- Regulatory AUM
- $2.6M
- AUM share
- 2.0%
- Avg. per client
- $174K
- Clients
- Fewer than 5
- Regulatory AUM
- $24.8M
- AUM share
- 18.8%
- Avg. per client
- $6.2M
Total
- Clients
- 140
- Regulatory AUM
- $132M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Blue Line Capital charges 1.50% a year for its Asset Management Services. The fee is billed in advance and is negotiable.
Fee details and sources
William Baruch owns 50% to 75% of Blue Line Capital. The leadership team of Blue Line Capital includes President William Baruch. It has 7 employees.
Leadership
William BaruchPresident and Chief Compliance Officer- Oliver SloupMinority Owner
- Phillip StreibleMinority Owner
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 7 in advisory functions
- 7 state-registered reps
- Owns 50% to 75% of Blue Line Capital, LLC
William Baruch
Control person · since April 2019
- Owns 10% to 25% of Blue Line Capital, LLC
Phillip Streible
since January 2022
- Owns 10% to 25% of Blue Line Capital, LLC
Oliver Sloup
since January 2022
Besides its headquarters, Blue Line Capital has 2 offices (2 private residences, listed without an address), with 1 listed address in Illinois.
Illinois · 1 listed address
- 141 W. Jackson BLVD, Suite 2620, ChicagoHQ
Contact and registration details
- Legal name
- Blue Line Capital, LLC
- Headquarters
- 141 W. Jackson BLVD, Suite 2620, Chicago, IL 60604
- Website
- bluelinecapitalwealth.com
- Phone
- 312-837-3944
- SEC file
- 801-135568
- Structure
- Illinois LLC
- Fiscal year end
- December
Blue Line Capital uses Charles Schwab ($128M) as custodian for its separately managed accounts. Blue Line Capital does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $128M100%
At year end, Blue Line Capital’s separately managed accounts were mostly in stocks (80%) and funds (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $120M across 92 positions; the largest are Micron Technology Inc. (6.4%), Nvidia Corporation (4.8%) and Apple Inc. (4.7%).
What the accounts hold
- Stocks80%
- Funds10%
- Bonds5%
- Cash5%
Reported 13F holdings
- $120M
- Reported 13F value
- 92
- Positions
- 39.0%
- In the 10 largest
- +35.7%
- Value vs. prior quarter
- Micron Technology Inc.6.4%
- Nvidia Corporation4.8%
- Apple Inc.4.7%
- Amazon Com Inc.4.5%
- Broadcom Inc.4.3%
- Microsoft Corp.3.8%
- Eli Lilly & CO3.0%
- Crowdstrike Hldgs Inc. · CL A2.6%
- Alphabet Inc. · Cap Stk CL C2.5%
- Tesla Inc.2.4%
Together, the ten largest are 39.0% of reported value.
How many clients does Blue Line Capital have?
Blue Line Capital has 140 clients and manages $132 million for them, as of September 2026. They include 97 individual clients, 24 high-net-worth individuals, and 15 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 September 2026
What services does Blue Line Capital offer?
Blue Line Capital provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Blue Line Capital charge?
Blue Line Capital charges 1.50% a year for its Asset Management Services. The fee is billed in advance and is negotiable.
Which custodians does Blue Line Capital use?
Blue Line Capital’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $128M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 September 2026
How many financial advisors does Blue Line Capital have?
Blue Line Capital has 7 investment adviser representatives registered with state securities authorities, out of 7 employees, and 7 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Blue Line Capital invest in?
At the end of its last fiscal year, Blue Line Capital’s separately managed accounts held 80% exchange-traded equities, 10% registered funds (mutual funds, ETFs, BDCs), 5% U.S. government and agency bonds and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Blue Line Capital?
Blue Line Capital’s direct owners are William Baruch (50% to 75%), Phillip Streible (10% to 25%) and Oliver Sloup (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 17 September 2026
How does Blue Line Capital get paid?
Blue Line Capital is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Blue Line Capital?
Blue Line Capital’s main office is at 141 W. Jackson BLVD, Suite 2620, Chicago, IL 60604. Its phone number is 312-837-3944. Its website is bluelinecapitalwealth.com.