Blue Horizon Equity provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Blue Horizon Equity reports 1,491 clients. They include 1,422 individual clients, 56 high-net-worth individuals, and 13 corporations and other businesses. Nearly all assets ($746M across 2,001 accounts) are managed with discretion; $35.2K across 1 account is not. A wrap fee program the firm both sponsors and manages holds $709M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 95% | 69% |
| High-net-worth individuals | 4% | 29% |
| Charitable organizations | Fewer than 5 | <1% |
| Corporations and other businesses | <1% | 1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,422 | $517M | 69.3% | $364K |
| High-net-worth individuals | 56 | $220M | 29.5% | $3.93M |
| Charitable organizations | Fewer than 5 | $936K | 0.1% | — |
| Corporations and other businesses | 13 | $7.86M | 1.1% | $605K |
| Total | 1,491 | $746M | 100% | — |
- Clients
- 1,422
- Regulatory AUM
- $517M
- AUM share
- 69.3%
- Avg. per client
- $364K
- Clients
- 56
- Regulatory AUM
- $220M
- AUM share
- 29.5%
- Avg. per client
- $3.93M
- Clients
- Fewer than 5
- Regulatory AUM
- $936K
- AUM share
- 0.1%
- Avg. per client
- —
- Clients
- 13
- Regulatory AUM
- $7.86M
- AUM share
- 1.1%
- Avg. per client
- $605K
Total
- Clients
- 1,491
- Regulatory AUM
- $746M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Blue Horizon Equity is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Charged as a negotiated flat fee or hourly fee; the brochure states no fee schedule for financial planning.
Northsouth Strategies, LLC owns 75% or more of Blue Horizon Equity and is in turn owned by Robert Sansone (25–50%) and Jeffrey Hartman (25–50%). The leadership team of Blue Horizon Equity includes President Jeffrey Hartman and Chief Compliance Officer Robert Sansone. It has 45 employees.
Staff
- 45 employees
- 45 in advisory functions
- 45 state-registered reps
- 45 broker-dealer reps
- 45 insurance agents
- Owns 75% or more of Blue Horizon Equity, Inc.
Northsouth Strategies, LLC
Control person · since March 2026
- Owns 25% to 50% of Northsouth Strategies, LLC
Robert Sansone
Control person · since January 2026
- Owns 25% to 50% of Northsouth Strategies, LLC
Jeffrey Hartman
Control person · since January 2026
Besides its headquarters, Blue Horizon Equity has 7 offices, with 8 listed addresses across 3 states.
Florida · 4 listed addresses
- 4400 Marsh Landing BLVD, Ponte Vedra Beach
- 5401 S. Kirkman Road, Orlando
- 2426 Bee Ridge RD., Sarasota
- 113 East College Ave, Tallahassee
New York · 3 listed addresses
- 55 Sully'S Trail, Suite F, PittsfordHQ
- 1387 Fairport Road, Fairport
- 231 Main Street, Vestal
Virginia · 1 listed address
- 2216 E Broad St. MF, Richmond
Other business names
Blue Horizon Equity has reported 5 other business names to the SEC.
- Aspire Financial Group
- Cave Wealth Managemnet
- Forge Financial Advisors
- Pathway Wealth Management and Insurance Group
- Solennial Wealth Management
Contact and registration details
- Legal name
- Blue Horizon Equity, Inc.
- Headquarters
- 55 Sully'S Trail, Suite F, Pittsford, NY 14534
- Website
- Not reported
- Phone
- 15856417900
- SEC file
- 801-136098
- Structure
- Delaware corporation
- Fiscal year end
- December
Blue Horizon Equity’s named custodian for separately managed accounts is Pershing ($709M). Blue Horizon Equity does not have custody of client assets.
- PershingPershing LLC · Jersey City, NJ · $709M100%
At year end, Blue Horizon Equity’s separately managed accounts were mostly in funds (80%) and stocks (17%).
What the accounts hold
- Stocks17%
- Funds80%
- Registered funds79%
- Pooled vehicles1%
- Bonds2%
- Cash1%
How many clients does Blue Horizon Equity have?
Blue Horizon Equity has 1,491 clients and manages $746 million for them, as of September 2026. They include 1,422 individual clients, 56 high-net-worth individuals, and 13 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 15 September 2026
What services does Blue Horizon Equity offer?
Blue Horizon Equity provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Blue Horizon Equity use?
Blue Horizon Equity’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $709M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 15 September 2026
How many financial advisors does Blue Horizon Equity have?
Blue Horizon Equity has 45 investment adviser representatives registered with state securities authorities, out of 45 employees, and 45 perform investment advisory functions. 45 employees are registered representatives of a broker-dealer and 45 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Blue Horizon Equity invest in?
At the end of its last fiscal year, Blue Horizon Equity’s separately managed accounts held 79% registered funds (mutual funds, ETFs, BDCs), 17% exchange-traded equities, 2% state and local bonds, 1% pooled vehicles (private funds and similar) and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Blue Horizon Equity?
Blue Horizon Equity is owned through a holding company by Robert Sansone and Jeffrey Hartman. Its direct owner is Northsouth Strategies, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 15 September 2026
How does Blue Horizon Equity get paid?
Blue Horizon Equity is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Blue Horizon Equity?
Blue Horizon Equity’s main office is at 55 Sully'S Trail, Suite F, Pittsford, NY 14534. Its phone number is 15856417900.