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Beadell A D Investment Counsel

Wealth managementRIA

Mequon, WICRD 106946Updated

Beadell A D Investment Counsel is an investment adviser based in Mequon, WI, registered with the SEC since 1975. It provides investment management. Its clients include high-net-worth individuals, charitable organizations and individual clients. Its regulatory assets under management total $250 million, as filed on 18 February 2026.

96
Clients
$2.62M
AUM per individual client
2
Advisory staff
2
Offices
0.30–0.70%
Annual fee

From Form ADV filed 18 February 2026SEC record

Services and clients

Beadell A D Investment Counsel provides portfolio management for individuals and small businesses and portfolio management for institutions.

Beadell A D Investment Counsel reports 96 clients. They include 65 high-net-worth individuals, 25 individual clients and 5 charitable organizations. Of its assets, 100.0% ($250M across 130 accounts) are managed with discretion.

Clients and assets by client type
Clients96 clients
Assets$250M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)26%5%
High-net-worth individuals68%90%
Charitable organizations5%6%
Other1%<1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
25
Regulatory AUM
$11.7M
AUM share
4.7%
Avg. per client
$470K
High-net-worth individuals
Clients
65
Regulatory AUM
$224M
AUM share
89.7%
Avg. per client
$3.45M
Charitable organizations
Clients
5
Regulatory AUM
$14M
AUM share
5.6%
Avg. per client
$2.8M
Other
Clients
Fewer than 5
Regulatory AUM
$18.2K
AUM share
0.0%
Avg. per client
$18.2K

Total

Clients
96
Regulatory AUM
$250M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
0

Fees and minimums

Beadell A D Investment Counsel charges 0.30%–0.70% a year for its Investment management. Each asset band is charged at its own rate. The fee is billed in advance.

$0–$1M0.70%
$1M–$2M0.50%
$2M and above0.30%
Fee details and sources

Ownership and people

Anthony Beadell owns 50% to 75% of Beadell A D Investment Counsel. The leadership team of Beadell A D Investment Counsel includes President Anthony Beadell. It has 2 employees.

Leadership

  • Anthony Beadell
    President/Owner
  • Anthony Beadell
    Chief Compliance Officer
  • Jon Beadell
    Analyst & Portfolio Manager

Investment adviser representatives

2 representatives listed in the SEC register as of 9 October 2026.

  • Anthony Dirk Beadell
  • Jon Sumner Beadell

Staff

  • 2 employees
  • 2 in advisory functions
  • 2 state-registered reps
Who owns the firm
Beadell A D Investment Counsel Inc· the adviser
  • Anthony Beadell

    Control person · since January 1975

    Owns 50% to 75% of Beadell A D Investment Counsel Inc
  • Jon Beadell

    Control person · since December 2023

    Owns 25% to 50% of Beadell A D Investment Counsel Inc

Growth and acquisitions

Beadell A D Investment Counsel’s regulatory assets grew from $195M (February 2021) to $250M (February 2026); clients rose from 88 to 96 and employees were 2 in both filings.

By annual filing
Measure
Figures from each annual filing
Beadell A D Investment Counsel figures from each annual Form ADV filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Feb 2026February 2026$250M9622
Mar 2025March 2025$217M9322
Feb 2024February 2024$184M8121
Mar 2023March 2023$194M8421
Jun 2022June 2022$217M10521
Feb 2021February 2021$195M8821

Offices and registration details

Besides its headquarters, Beadell A D Investment Counsel has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.

Listed office addresses in Wisconsin
Mequon

Wisconsin · 1 listed address

  • 10224 N Port Washington Road, MequonHQ

Contact and registration details

Legal name
Beadell A D Investment Counsel Inc
Headquarters
10224 N Port Washington Road, Mequon, WI 53092
SEC file
801-10677
Founded
1975
Structure
Wisconsin corporation
Fiscal year end
December

Custodians

Beadell A D Investment Counsel’s named custodians for separately managed accounts include Charles Schwab ($194M, 78%), Morgan Stanley ($47M, 19%) and UBS Clearing Services ($8.62M, 3%). Beadell A D Investment Counsel does not have custody of client assets.

Reported separately managed account assets by custodian
$250M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $194M78%
  • Morgan StanleyMorgan Stanley & Co. LLC · New York, NY · $47M19%
  • UBS Clearing ServicesUBS Clearing Services Corporation · Chicago, IL · $8.62M3%
  • Merrill Lynch, Pierce, Fenner & SmithMerrill Lynch, Pierce, Fenner & Smith Incorporated · New York, NY · $142K0%

Investments and reported holdings

At year end, Beadell A D Investment Counsel’s separately managed accounts were mostly in stocks (59%) and bonds (27%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks59%
  • Funds11%
  • Bonds27%
    • U.S. government and agency bonds16%
    • Investment grade corporate bonds11%
  • Cash2%
  • Other1%
    • Cds1%

Common questions

How many clients does Beadell A D Investment Counsel have?

Beadell A D Investment Counsel has 96 clients and manages $250 million for them, as of February 2026. They include 65 high-net-worth individuals, 25 individual clients and 5 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 February 2026

What services does Beadell A D Investment Counsel offer?

Beadell A D Investment Counsel provides portfolio management for individuals and small businesses and portfolio management for institutions.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Beadell A D Investment Counsel charge?

Beadell A D Investment Counsel charges 0.30%–0.70% a year for its Investment management. Each asset band is charged at its own rate. The fee is billed in advance.

Source: ADV PART 2A, filed 18 February 2026

Which custodians does Beadell A D Investment Counsel use?

Beadell A D Investment Counsel’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $194M, Morgan Stanley & Co. LLC (New York, NY), with $47M, UBS Clearing Services Corporation (Chicago, IL), with $8.62M and Merrill Lynch, Pierce, Fenner & Smith Incorporated (New York, NY), with $142K. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 February 2026

How many financial advisors does Beadell A D Investment Counsel have?

Beadell A D Investment Counsel has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Beadell A D Investment Counsel invest in?

At the end of its last fiscal year, Beadell A D Investment Counsel’s separately managed accounts held 59% exchange-traded equities, 16% U.S. government and agency bonds, 11% investment grade corporate bonds, 11% registered funds (mutual funds, ETFs, BDCs), 2% cash and equivalents and 1% other. The 1% other category is described as: CDS.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Beadell A D Investment Counsel?

Beadell A D Investment Counsel’s direct owners are Anthony Beadell (50% to 75%) and Jon Beadell (25% to 50%).

Source: Form ADV Part 1A, Schedules A and B, filed 18 February 2026

How does Beadell A D Investment Counsel get paid?

Beadell A D Investment Counsel is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Beadell A D Investment Counsel?

Beadell A D Investment Counsel’s main office is at 10224 N Port Washington Road, Mequon, WI 53092. Its phone number is 262-241-0331. Its website is adbeadell.com.

Source: Form ADV Part 1A, Item 1.F, filed 18 February 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 18 February 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. ADV PART 2A, submitted 18 February 2026.
  3. IAPD firm record, CRD 106946.
  4. SEC registered adviser data, annual Form ADV amendments filed 10 February 2021 to 18 February 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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