Baseline Wealth Management: Fees, AUM & Ownership

Services and clients

Baseline Wealth Management provides portfolio management for individuals and small businesses.

Baseline Wealth Management reports 261 high-net-worth individuals. Of its assets, 60.8% ($659M across 154 accounts) are managed with discretion; $424M across 107 accounts are not. Of its clients, 50% are outside the U.S.

Clients and assets by client type

Clients261 clients

Assets$1.08B

Share of clients and assets by client type
Client type	Clients	Assets
High-net-worth individuals	100%	100%

Client breakdown and activity details

Baseline Wealth Management clients and regulatory assets by client type
Client type	Clients	Regulatory AUM	AUM share	Avg. per client
High-net-worth individuals	261	$1.08B	100.0%	$4.15M
Total	261	$1.08B	100%	$4.15M

High-net-worth individuals

Clients: 261
Regulatory AUM: $1.08B
AUM share: 100.0%
Avg. per client: $4.15M

Total

Clients: 261
Regulatory AUM: $1.08B
AUM share: 100%
Avg. per client: $4.15M

Clients outside the U.S.: 50%
Clients advised without assets under management last fiscal year: 0
Private funds advised: 0
Financial planning clients last fiscal year: 0

Fees and minimums

Baseline Wealth Management charges 0.25%–1.20% a year for its Asset management fee. Each asset band is charged at its own rate. The fee is billed in arrears and has a $4,000 annual minimum.

Fee rate by asset band
Asset band	Annual rate
$0–$500K	1.20%
$500K–$2M	1.00%
$2M–$5M	0.85%
$5M–$10M	0.80%
$10M–$25M	0.70%
$25M–$50M	0.40%
$50M–$100M	0.30%
$100M and above	0.25%

$0–$500K1.20%

$500K–$2M1.00%

$2M–$5M0.85%

$5M–$10M0.80%

$10M–$25M0.70%

$25M–$50M0.40%

$50M–$100M0.30%

$100M and above0.25%

Fee details and sources

Source

BASELINE WEALTH MANAGEMENT LTD, filed 31 March 2026

Ownership and people

Cpi Holdco B, LLC owns 75% or more of Baseline Wealth Management and is in turn owned by Cpi Holdco A, LLC (75% or more). Thierry Grin is CEO; the leadership team includes Chief Operating Officer Fabien Duteil and Chief Compliance Officer Nathalie Caldelari. It has 13 employees, 9 of them in advisory roles.

Leadership

Thierry Grin
Chief Executive Officer and Chairman
Fabien Duteil
Chief Operating Officer
Nathalie Caldelari
Chief Compliance Officer
Cedric Aguet
Board Member
David Kuenzi
Director
Michael Rowland
Director
Leo Steiner
Director
Thomas Steinmann
Board Member

Staff

13 employees
9 in advisory functions
7 soliciting firms

Who owns the firm

Baseline Wealth Management LTD.· the adviser

Cpi Holdco B, LLC
Control person · since January 2026
Owns 75% or more of Baseline Wealth Management LTD.
- Cpi Holdco A, LLC
  Control person · since January 2020
  Owns 75% or more of Cpi Holdco B, LLC
  - Creative Planning Holdco, LLC
    Control person · since January 2020
    Owns 75% or more of Cpi Holdco A, LLC
    - Creative Planning (Cpi) Holdco, Inc.
      Control person · since January 2020
      Owns 50% to 75% of Creative Planning Holdco, LLC
      - Peter Mallouk Trust Dated 7/17/2002
        Control person · since January 2020
        Owns 50% to 75% of Creative Planning (Cpi) Holdco, Inc.
      - MJG Irrevocable CP Trust Dated 01/01/2014
        Control person · since January 2020
        Owns 25% to 50% of Creative Planning (Cpi) Holdco, Inc.
    - TPG IX Cardiff Debt Holdco I, LLC
      Control person · since January 2025
      Owns 25% to 50% of Creative Planning Holdco, LLC
      - TPG Cardiff Investment Holdings I, L.P.
        Control person · since January 2025
        Owns 75% or more of TPG IX Cardiff Debt Holdco I, LLC

Growth and acquisitions

Baseline Wealth Management’s regulatory assets grew 1.8× from $619M (July 2021) to $1.08B (June 2026); clients rose from 137 to 261 and employees from 9 to 13.

By annual filing

Regulatory AUMClientsEmployees

Figures from each annual filing

Baseline Wealth Management figures from each annual Form ADV filing
Filed	Regulatory AUM	Clients	Employees	Offices
June 2026	$1.08B	261	13	2
March 2025	$853M	245	12	2
March 2024	$852M	230	12	2
March 2023	$783M	293	11	2
March 2022	$673M	211	10	2
July 2021	$619M	137	9	3

Offices and registration details

Besides its headquarters, Baseline Wealth Management has 1 office, with 2 listed addresses outside the U.S..

International offices

LINDENSTRASSE 22, ZURICH, 8008, Switzerland

Contact and registration details

Legal name: Baseline Wealth Management LTD.
Headquarters: Rue Du Rhône 67, Geneva, Switzerland 1207
Website: baselinewealth.com
Phone: 41581057620
SEC file: 801-72136
Founded: 2011
Structure: corporation organized in Switzerland
Fiscal year end: December

Custodians

Baseline Wealth Management uses Banque Pictet & Cie Sa ($308M, 46%), UBS Group Ag ($217M, 32%) and Banque Syz Sa ($142M, 21%) as custodians for its separately managed accounts. Baseline Wealth Management does not have custody of client assets.

Reported separately managed account assets by custodian

$666M

named custodians

Banque Pictet & Cie SaBanque Pictet & Cie Sa · Carouge · $308M46%
UBS Group AgUBS Group Ag · Zurich · $217M32%
Banque Syz SaBanque Syz Sa · Geneva · $142M21%

Investments and reported holdings

At year end, Baseline Wealth Management’s separately managed accounts were largely in stocks (35%) and bonds (28%).

What the accounts hold

Separately managed account assets by class, year end

Stocks35%
Funds22%
- Pooled vehicles20%
- Registered funds2%
Bonds28%
- Investment grade corporate bonds19%
- U.S. government and agency bonds7%
- Sovereign bonds1%
- High-yield corporate bonds1%
Cash10%
Other5%
- Precious metals (direct holding or metal accounts. no etfs)5%

Common questions

How many clients does Baseline Wealth Management have?

Baseline Wealth Management has 261 clients and manages $1.08 billion for them, as of June 2026. They include 261 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 4 June 2026

What services does Baseline Wealth Management offer?

Baseline Wealth Management provides portfolio management for individuals and small businesses.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Baseline Wealth Management charge?

Baseline Wealth Management charges 0.25%–1.20% a year for its Asset management fee. Each asset band is charged at its own rate. The fee is billed in arrears and has a $4,000 annual minimum.

Source: BASELINE WEALTH MANAGEMENT LTD, filed 31 March 2026

Which custodians does Baseline Wealth Management use?

Baseline Wealth Management’s separately managed account assets are held at Banque Pictet & Cie Sa (Carouge), with $308M, UBS Group Ag (Zurich), with $217M and Banque Syz Sa (Geneva), with $142M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 June 2026

How many financial advisors does Baseline Wealth Management have?

Baseline Wealth Management has 0 investment adviser representatives registered with state securities authorities, out of 13 employees, and 9 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Baseline Wealth Management invest in?

At the end of its last fiscal year, Baseline Wealth Management’s separately managed accounts held 35% exchange-traded equities, 20% pooled vehicles (private funds and similar), 19% investment grade corporate bonds, 10% cash and equivalents, 7% U.S. government and agency bonds, 5% other, 2% registered funds (mutual funds, ETFs, BDCs), 1% sovereign bonds and 1% high-yield corporate bonds. The 5% other category is described as: Precious Metals (Direct Holding Or Metal Accounts. No Etfs).

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Baseline Wealth Management?

Baseline Wealth Management is owned through a chain of holding companies by TPG Inc., TPG Partners IX, L.P. and TPG IX Finco II, L.P. Its direct owner is Cpi Holdco B, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 4 June 2026

How does Baseline Wealth Management get paid?

Baseline Wealth Management is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Baseline Wealth Management?

Baseline Wealth Management’s main office is at Rue Du Rhône 67, Geneva, Switzerland 1207. Its phone number is 41581057620. Its website is baselinewealth.com.

Source: Form ADV Part 1A, Item 1.F, filed 4 June 2026