Balanced Wealth Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Balanced Wealth Group reports 498 clients. They include 328 individual clients, 127 high-net-worth individuals, and 43 corporations and other businesses. Of its assets, 100.0% ($494M across 1,588 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $494M. Of its clients, 1% are outside the U.S. It advised 14 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 66% | 31% |
| High-net-worth individuals | 26% | 60% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | Fewer than 5 | 0% |
| Corporations and other businesses | 9% | 9% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 328 | $153M | 30.9% | $465K |
| High-net-worth individuals | 127 | $294M | 59.6% | $2.32M |
| Pension and profit-sharing plans | Fewer than 5 | $488K | 0.1% | — |
| Charitable organizations | Fewer than 5 | $0 | 0.0% | — |
| Corporations and other businesses | 43 | $46.5M | 9.4% | $1.08M |
| Total | 498 | $494M | 100% | — |
- Clients
- 328
- Regulatory AUM
- $153M
- AUM share
- 30.9%
- Avg. per client
- $465K
- Clients
- 127
- Regulatory AUM
- $294M
- AUM share
- 59.6%
- Avg. per client
- $2.32M
- Clients
- Fewer than 5
- Regulatory AUM
- $488K
- AUM share
- 0.1%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 43
- Regulatory AUM
- $46.5M
- AUM share
- 9.4%
- Avg. per client
- $1.08M
Total
- Clients
- 498
- Regulatory AUM
- $494M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 14
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Balanced Wealth Group is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Project-based financial planning
- One-time, project-based financial planning fees range up to $18,000; ongoing planning is negotiated.
Matthew Daugherty owns 50% to 75% of Balanced Wealth Group. The leadership team of Balanced Wealth Group includes President Matthew Daugherty and Chief Compliance Officer Michelle Taylor. It has 12 employees, 5 of them in advisory roles.
Leadership
- Matthew DaughertyCEO/President / Managing Member
- Michelle TaylorChief Operations Officer / Chief Compliance Officer
- Matthew GottshallPartner / Lead Advisor
- Joshua HarrellPartner / Lead Advisor
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 12 employees
- 5 in advisory functions
- 5 state-registered reps
- 5 insurance agents
- Owns 50% to 75% of Balanced Wealth Group LLC
Matthew Daugherty
Control person · since November 2023
- Owns 10% to 25% of Balanced Wealth Group LLC
Joshua Harrell
Control person · since November 2023
- Owns 10% to 25% of Balanced Wealth Group LLC
Matthew Gottshall
Control person · since April 2026
Balanced Wealth Group’s regulatory assets grew from $342M (July 2024) to $494M (September 2026); clients were 498 in both filings and employees rose from 11 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $494M | 498 | 12 | 3 |
| April 2025 | $420M | 516 | 9 | 3 |
| July 2024 | $342M | 489 | 11 | 3 |
Besides its headquarters, Balanced Wealth Group has 2 offices, with 3 listed addresses in Ohio.
Ohio · 3 listed addresses
- 1991 Crocker Road, Suite 300, WestlakeHQ
- 1604 E Perkins Avenue, Sandusky
- 4811 Whipple Avenue NW, Canton
Contact and registration details
- Legal name
- Balanced Wealth Group LLC
- Headquarters
- 1991 Crocker Road, Suite 300, Westlake, OH 44145
- Website
- choosebalance.com
- Phone
- 440-871-6501
- @balanced-wealth-group
- SEC file
- 801-128997
- Founded
- 2023
- Structure
- Ohio LLC
- Fiscal year end
- December
Balanced Wealth Group uses Fidelity ($494M) as custodian for its separately managed accounts. Balanced Wealth Group has custody of $160M in client assets for 142 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $494M100%
At year end, Balanced Wealth Group’s separately managed accounts were mostly in stocks (59%) and funds (33%). Its reported 13F holdings for the quarter ended 30 June 2026 total $316M across 78 positions; the largest are SPDR Series Trust (15.9%), Invesco Qqq TR (9.9%) and SPDR Series Trust (9.8%).
What the accounts hold
- Stocks59%
- Funds33%
- Bonds2%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash5%
- Other1%
- Reits & adr1%
Reported 13F holdings
- $316M
- Reported 13F value
- 78
- Positions
- 63.4%
- In the 10 largest
- +13.2%
- Value vs. prior quarter
- SPDR Series Trust · ST Str P500val15.9%
- Invesco Qqq TR · Unit Ser 19.9%
- SPDR Series Trust · ST Str P500grw9.8%
- Apple Inc.5.9%
- Principal Exchange Traded FD · Active High YL5.2%
- Schwab Strategic TR · Fund EM Equi ETF3.9%
- Vanguard Intl Equity Index F · Allwrld EX US3.6%
- Vanguard Admiral Fds Inc. · Midcp 400 Val3.2%
- Vanguard Admiral Fds Inc. · Midcp 400 Grth3.1%
- Eaton Vance Tax-managed Buy-2.9%
Together, the ten largest are 63.4% of reported value.
How many clients does Balanced Wealth Group have?
Balanced Wealth Group has 498 clients and manages $494 million for them, as of September 2026. They include 328 individual clients, 127 high-net-worth individuals, and 43 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 September 2026
What services does Balanced Wealth Group offer?
Balanced Wealth Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Balanced Wealth Group use?
Balanced Wealth Group’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $494M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 September 2026
How many financial advisors does Balanced Wealth Group have?
Balanced Wealth Group has 5 investment adviser representatives registered with state securities authorities, out of 12 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Balanced Wealth Group invest in?
At the end of its last fiscal year, Balanced Wealth Group’s separately managed accounts held 59% exchange-traded equities, 33% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents, 1% state and local bonds, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Reits & Adr.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Balanced Wealth Group?
Balanced Wealth Group’s direct owners are Matthew Daugherty (50% to 75%), Joshua Harrell (10% to 25%) and Matthew Gottshall (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 3 September 2026
How does Balanced Wealth Group get paid?
Balanced Wealth Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Balanced Wealth Group?
Balanced Wealth Group’s main office is at 1991 Crocker Road, Suite 300, Westlake, OH 44145. Its phone number is 440-871-6501. Its website is choosebalance.com.