AssetBuilder provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 11–25 clients last fiscal year.
AssetBuilder reports 720 clients. They include 467 individual clients, 247 high-net-worth individuals and 3 charitable organizations. Of its assets, 100.0% ($813M across 1,665 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 65% | 23% |
| High-net-worth individuals | 34% | 71% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | 6% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 467 | $185M | 22.7% | $395K |
| High-net-worth individuals | 247 | $578M | 71.2% | $2.34M |
| Pension and profit-sharing plans | Fewer than 5 | $143K | 0.0% | $143K |
| Charitable organizations | Fewer than 5 | $48.9M | 6.0% | $16.3M |
| Corporations and other businesses | Fewer than 5 | $525K | 0.1% | $262K |
| Total | 720 | $813M | 100% | — |
- Clients
- 467
- Regulatory AUM
- $185M
- AUM share
- 22.7%
- Avg. per client
- $395K
- Clients
- 247
- Regulatory AUM
- $578M
- AUM share
- 71.2%
- Avg. per client
- $2.34M
- Clients
- Fewer than 5
- Regulatory AUM
- $143K
- AUM share
- 0.0%
- Avg. per client
- $143K
- Clients
- Fewer than 5
- Regulatory AUM
- $48.9M
- AUM share
- 6.0%
- Avg. per client
- $16.3M
- Clients
- Fewer than 5
- Regulatory AUM
- $525K
- AUM share
- 0.1%
- Avg. per client
- $262K
Total
- Clients
- 720
- Regulatory AUM
- $813M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
AssetBuilder charges 0.35%–0.90% a year for its Investment Management Fees. The fee is billed in arrears and requires an account of at least $350,000. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Stand-alone financial planning and consulting is a negotiable fixed fee of $3,500 to $6,000 a year, or hourly financial planning at up to $350 per hour.
Kennon Grose owns 75% or more of AssetBuilder. The leadership team of AssetBuilder includes President Bruce Griffith and Chief Compliance Officer Anthony Scott. It has 12 employees, 7 of them in advisory roles.
Staff
- 12 employees
- 7 in advisory functions
- Owns 75% or more of Assetbuilder, Inc.
Kennon Grose
Control person · since September 2006
AssetBuilder’s regulatory assets grew from $739M (July 2021) to $813M (April 2026); clients fell from 990 to 720 and employees rose from 10 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $813M | 720 | 12 | 1 |
| Mar 2025March 2025 | $724M | 741 | 11 | 1 |
| Apr 2024April 2024 | $687M | 792 | 10 | 1 |
| Jun 2023June 2023 | $677M | 878 | 9 | 1 |
| Mar 2022March 2022 | $823M | 941 | 9 | 1 |
| Jul 2021July 2021 | $739M | 990 | 10 | 1 |
Besides its headquarters, AssetBuilder has 0 offices, with 1 listed address in 1 state.
Texas · 1 listed address
- 1050 South Central Expy, Suite 1140, AllenHQ
Contact and registration details
- Legal name
- Assetbuilder, Inc.
- Headquarters
- 1050 South Central Expy, Suite 1140, Allen, TX 75013
- Website
- assetbuilder.com
- Phone
- 972-535-4040
- @assetbuilder
- SEC file
- 801-67404
- Founded
- 2006
- Structure
- Texas corporation
- Fiscal year end
- December
AssetBuilder does not have custody of client assets.
At year end, AssetBuilder’s separately managed accounts were mostly in funds (96%).
What the accounts hold
- Stocks2%
- Funds96%
- Cash2%
How many clients does AssetBuilder have?
AssetBuilder has 720 clients and manages $813 million for them, as of April 2026. They include 467 individual clients, 247 high-net-worth individuals and 3 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 April 2026
What services does AssetBuilder offer?
AssetBuilder provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does AssetBuilder charge?
AssetBuilder charges 0.35%–0.90% a year for its Investment Management Fees. The fee is billed in arrears and requires an account of at least $350,000.
Source: ADV PART 2 BROCHURE APRIL - 2026, filed 22 April 2026
How many financial advisors does AssetBuilder have?
AssetBuilder has 0 investment adviser representatives registered with state securities authorities, out of 12 employees, and 7 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does AssetBuilder invest in?
At the end of its last fiscal year, AssetBuilder’s separately managed accounts held 96% registered funds (mutual funds, ETFs, BDCs), 2% exchange-traded equities and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does AssetBuilder have a minimum investment?
Yes, AssetBuilder’s minimum account size for its Investment Management Fees is $350K.
Source: ADV PART 2 BROCHURE APRIL - 2026, filed 22 April 2026
Who owns AssetBuilder?
AssetBuilder’s direct owner is Kennon Grose (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 22 April 2026
How does AssetBuilder get paid?
AssetBuilder is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact AssetBuilder?
AssetBuilder’s main office is at 1050 South Central Expy, Suite 1140, Allen, TX 75013. Its phone number is 972-535-4040. Its website is assetbuilder.com.