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Asset Strategy Consultants

InstitutionalConsultant

Hunt Valley, MDCRD 110800Updated

Asset Strategy Consultants is an investment adviser based in Hunt Valley, MD, registered with the SEC since 1998. It provides investment management. Its clients include insurance companies, charitable organizations, and pension and profit-sharing plans. Its regulatory assets under management total $5.16 billion, as filed on 17 June 2026.

48
Clients
Not reported
AUM per individual client
11
Advisory staff
1
Offices

From Form ADV filed 17 June 2026SEC record

Services and clients

Asset Strategy Consultants provides portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, and educational seminars.

Asset Strategy Consultants reports 48 clients. They include 18 charitable organizations, 11 high-net-worth individuals, and 9 pension and profit-sharing plans. Of its assets, 7.7% ($395M across 16 accounts) are managed with discretion; $4.76B across 32 accounts are not.

Clients and assets by client type
Clients48 clients
Assets$5.16B
Client typeClientsAssets
Individuals (other than HNW)6%<1%
High-net-worth individuals23%2%
Pension and profit-sharing plans19%13%
Charitable organizations38%33%
State or municipal government entities2%1%
Other client typesInsurance companies; Other13%51%
Client breakdown and activity details
Individuals (other than HNW)
Clients
Fewer than 5
Regulatory AUM
$2.02M
AUM share
0.0%
Avg. per client
$672K
High-net-worth individuals
Clients
11
Regulatory AUM
$80.8M
AUM share
1.6%
Avg. per client
$7.35M
Pension and profit-sharing plans
Clients
9
Regulatory AUM
$688M
AUM share
13.3%
Avg. per client
$76.5M
Charitable organizations
Clients
18
Regulatory AUM
$1.69B
AUM share
32.8%
Avg. per client
$94.1M
State or municipal government entities
Clients
Fewer than 5
Regulatory AUM
$76.2M
AUM share
1.5%
Avg. per client
$76.2M
Insurance companies
Clients
Fewer than 5
Regulatory AUM
$2.48B
AUM share
48.1%
Avg. per client
$2.48B
Other
Clients
5
Regulatory AUM
$136M
AUM share
2.6%
Avg. per client
$27.3M

Total

Clients
48
Regulatory AUM
$5.16B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
0

Fees and minimums

Asset Strategy Consultants is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and other compensation; its fees and minimums are set out in its brochures on the SEC website.

Ownership and people

Asset Strategy Consultants of Florida owns 25% to 50% of Asset Strategy Consultants. The leadership team of Asset Strategy Consultants includes Chief Investment Officer Andrew Conner and Chief Compliance Officer John Meehan. It has 14 employees, 11 of them in advisory roles.

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Staff

  • 14 employees
  • 11 in advisory functions
  • 5 state-registered reps
Who owns the firm
Asset Strategy Consultants LLC· the adviser
  • Asset Strategy Consultants of Florida

    Control person · since March 2023

    Owns 25% to 50% of Asset Strategy Consultants LLC
  • Alfred Morrison

    since July 1992

    Owns 10% to 25% of Asset Strategy Consultants LLC
  • Anne Hernandez

    since October 2025

    Owns 10% to 25% of Asset Strategy Consultants LLC
  • Juan Buendia

    since October 2025

    Owns 10% to 25% of Asset Strategy Consultants LLC
  • Andrew Conner

    since October 2025

    Owns 10% to 25% of Asset Strategy Consultants LLC
  • John Meehan

    since September 2007

    Owns 5% to 10% of Asset Strategy Consultants LLC

Growth and acquisitions

Asset Strategy Consultants’ regulatory assets fell from $12.7B (March 2021) to $5.16B (June 2026); clients fell from 89 to 48 and employees from 30 to 14.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Jun 2026June 2026$5.16B48141
Apr 2025April 2025$5.17B72171
Mar 2024March 2024$5.41B82202
Mar 2023March 2023$6.86B92222
Mar 2022March 2022$8.62B90222
Mar 2021March 2021$12.7B89304

Offices and registration details

Besides its headquarters, Asset Strategy Consultants has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

Maryland · 1 listed address

  • Six North Park Drive, Suite 208, Hunt ValleyHQ

Contact and registration details

Legal name
Asset Strategy Consultants LLC
Headquarters
Six North Park Drive, Suite 208, Hunt Valley, MD 21030
SEC file
801-55215
Structure
Maryland LLC
Fiscal year end
December

Custodians

Asset Strategy Consultants does not have custody of client assets.

Investments and reported holdings

What the accounts hold

Separately managed account assets by class, year end
  • Other100%
    • Mutual funds, separate accounts and private funds are managed by third party advisors.100%

Common questions

How many clients does Asset Strategy Consultants have?

Asset Strategy Consultants has 48 clients and manages $5.16 billion for them, as of June 2026. They include 18 charitable organizations, 11 high-net-worth individuals, and 9 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 June 2026

What services does Asset Strategy Consultants offer?

Asset Strategy Consultants provides portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, and educational seminars.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How many financial advisors does Asset Strategy Consultants have?

Asset Strategy Consultants has 5 investment adviser representatives registered with state securities authorities, out of 14 employees, and 11 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Asset Strategy Consultants invest in?

At the end of its last fiscal year, Asset Strategy Consultants’ separately managed accounts held 100% other. The 100% other category is described as: Mutual Funds, Separate Accounts and Private Funds Are Managed by Third Party Advisors.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Asset Strategy Consultants?

Asset Strategy Consultants’ direct owners are Alfred Morrison, John Meehan, Anne Hernandez, Asset Strategy Consultants of Florida, Juan Buendia and Andrew Conner, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 17 June 2026

How does Asset Strategy Consultants get paid?

Asset Strategy Consultants is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Asset Strategy Consultants?

Asset Strategy Consultants’ main office is at Six North Park Drive, Suite 208, Hunt Valley, MD 21030. Its phone number is 410-528-8282. Its website is assetstrategyconsultants.com.

Source: Form ADV Part 1A, Item 1.F, filed 17 June 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 17 June 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 110800.
  3. SEC registered adviser data, annual Form ADV amendments filed 25 March 2021 to 17 June 2026. Items 1.F and 5.
  4. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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