Apex Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Apex Capital Management reports 357 clients. They include 216 individual clients, 116 high-net-worth individuals, and 20 corporations and other businesses. Of its assets, 100.0% ($225M across 611 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 61% | 20% |
| High-net-worth individuals | 32% | 68% |
| Pension and profit-sharing plans | 1% | 4% |
| Corporations and other businesses | 6% | 7% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 216 | $46.1M | 20.5% | $214K |
| High-net-worth individuals | 116 | $154M | 68.5% | $1.33M |
| Pension and profit-sharing plans | 5 | $8.88M | 3.9% | $1.78M |
| Corporations and other businesses | 20 | $15.9M | 7.1% | $796K |
| Total | 357 | $225M | 100% | $631K |
- Clients
- 216
- Regulatory AUM
- $46.1M
- AUM share
- 20.5%
- Avg. per client
- $214K
- Clients
- 116
- Regulatory AUM
- $154M
- AUM share
- 68.5%
- Avg. per client
- $1.33M
- Clients
- 5
- Regulatory AUM
- $8.88M
- AUM share
- 3.9%
- Avg. per client
- $1.78M
- Clients
- 20
- Regulatory AUM
- $15.9M
- AUM share
- 7.1%
- Avg. per client
- $796K
Total
- Clients
- 357
- Regulatory AUM
- $225M
- AUM share
- 100%
- Avg. per client
- $631K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Apex Capital Management charges 0.75%–1.50% a year for its Asset Management Services. The fee is billed in arrears, is negotiable and has a $500 annual minimum. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Annuity product management
- Typically an annual fixed fee of up to 1.5% of the annuity value, or a fixed dollar amount of $500 to $50,000 that may be negotiated.
- Cohesive Planning + Tax service model
- Annual fee of $4,000, invoiced monthly (about $333 a month), for ongoing financial planning and tax preparation.
- Financial planning and consulting
- One-time comprehensive plan has a $3,000 minimum fee; consulting is billed at $325 an hour.
- Retirement plan services
- Plan sponsors pay an annual fee of 0.75% to 1.50%; participants pay 0.25% to 1.00% a year; negotiable.
Robert Morella owns 75% or more of Apex Capital Management. The leadership team of Apex Capital Management includes Chief Compliance Officer Robert Morella. It has 7 employees, 2 of them in advisory roles.
Staff
- 7 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Apex Capital Management, L.L.C.
Robert Morella
Control person · since October 1999
- Owns 25% to 50% of Apex Capital Management, L.L.C.
Stephen Morella
Control person · since August 2025
Apex Capital Management’s regulatory assets grew from $157M (June 2022) to $225M (September 2026); clients rose from 235 to 357 and employees fell from 11 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $225M | 357 | 7 | 3 |
| Mar 2025March 2025 | $217M | 317 | 12 | 3 |
| Jun 2024June 2024 | $205M | 287 | 12 | 3 |
| Mar 2023March 2023 | $170M | 262 | 11 | 3 |
| Jun 2022June 2022 | $157M | 235 | 11 | 3 |
Besides its headquarters, Apex Capital Management has 2 offices (1 private residence, listed without an address), with 2 listed addresses in 1 state.
Louisiana · 2 listed addresses
- 2901 Johnston St., Suite 401, LafayetteHQ
- 910 S Acadian Thruway, Baton Rouge
Other business names
Apex Capital Management has reported 1 other business name to the SEC.
- Kearny Financial Services
Contact and registration details
- Legal name
- Apex Capital Management, L.L.C.
- Headquarters
- 2901 Johnston St., Suite 401, Lafayette, LA 70503
- Website
- apexcapitalmanagement.com
- Phone
- 337-895-0800
- @apex-capital-management-llc-1
- SEC file
- 801-126097
- Structure
- Louisiana LLC
- Fiscal year end
- December
Apex Capital Management’s named custodian for separately managed accounts is SEI Investment Management ($209M). Apex Capital Management does not have custody of client assets.
- SEI Investment ManagementSEI Investment Management Corporation · Oaks, PA · $209M100%
At year end, Apex Capital Management’s separately managed accounts were mostly in funds (53%) and cash (27%).
What the accounts hold
- Stocks16%
- Funds53%
- Bonds6%
- U.S. government and agency bonds2%
- State and local bonds2%
- Investment grade corporate bonds2%
- Cash27%
How many clients does Apex Capital Management have?
Apex Capital Management has 357 clients and manages $225 million for them, as of September 2026. They include 216 individual clients, 116 high-net-worth individuals, and 20 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 29 September 2026
What services does Apex Capital Management offer?
Apex Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Apex Capital Management charge?
Apex Capital Management charges 0.75%–1.50% a year for its Asset Management Services. The fee is billed in arrears, is negotiable and has a $500 annual minimum.
Source: APEX CAPITAL MANAGEMENT, L.L.C. ADV PART 2A, filed 29 September 2026
Which custodians does Apex Capital Management use?
Apex Capital Management’s separately managed account assets are held at SEI Investment Management Corporation (Oaks, PA), with $209M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 September 2026
How many financial advisors does Apex Capital Management have?
Apex Capital Management has 2 investment adviser representatives registered with state securities authorities, out of 7 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Apex Capital Management invest in?
At the end of its last fiscal year, Apex Capital Management’s separately managed accounts held 53% registered funds (mutual funds, ETFs, BDCs), 27% cash and equivalents, 16% exchange-traded equities, 2% U.S. government and agency bonds, 2% state and local bonds and 2% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Apex Capital Management?
Apex Capital Management’s direct owners are Robert Morella (75% or more) and Stephen Morella (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 29 September 2026
How does Apex Capital Management get paid?
Apex Capital Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Apex Capital Management?
Apex Capital Management’s main office is at 2901 Johnston St., Suite 401, Lafayette, LA 70503. Its phone number is 337-895-0800. Its website is apexcapitalmanagement.com.