Alpha Financial Management provides financial planning and portfolio management for individuals and small businesses.
Alpha Financial Management reports 115 clients. They include 80 individual clients and 35 high-net-worth individuals. Of its assets, 100.0% ($109M across 543 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 70% | 28% |
| High-net-worth individuals | 30% | 72% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 80 | $31.1M | 28.4% | $389K |
| High-net-worth individuals | 35 | $78.3M | 71.6% | $2.24M |
| Total | 115 | $109M | 100% | $951K |
- Clients
- 80
- Regulatory AUM
- $31.1M
- AUM share
- 28.4%
- Avg. per client
- $389K
- Clients
- 35
- Regulatory AUM
- $78.3M
- AUM share
- 71.6%
- Avg. per client
- $2.24M
Total
- Clients
- 115
- Regulatory AUM
- $109M
- AUM share
- 100%
- Avg. per client
- $951K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Alpha Financial Management charges 0.25%–1.00% a year for its Annual Management Fee. Each asset band is charged at its own rate. The fee is billed in advance. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$2M | 0.75% |
| $2M–$3M | 0.50% |
| $3M and above | 0.25% |
Fee details and sources
Other fees
- Financial Planning-Only Services
- Financial planning without asset management is charged a negotiated annual flat fee, a range from $2,000 to $10,000 per year.
Wayne Jordan owns 50% to 75% of Alpha Financial Management. It has 4 employees, 3 of them in advisory roles.
Leadership
- Wayne JordanSecretary/Owner
- Mary JordanOwner and CCO
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of Alpha Financial Management, Inc.
Wayne Jordan
Control person · since August 2023
- Owns 50% to 75% of Alpha Financial Management, Inc.
Mary Jordan
Control person · since March 2025
Besides its headquarters, Alpha Financial Management has 2 offices, with 3 listed addresses in Georgia and South Carolina.
Georgia · 2 listed addresses
- 7505 Waters Avenue, Suite E-1, SavannahHQ
- 11175 Cicero Drive, Suite 100, Alpharetta
South Carolina · 1 listed address
- 110 Traders Cross, Bluffton
Contact and registration details
- Legal name
- Alpha Financial Management, Inc.
- Headquarters
- 7505 Waters Avenue, Suite E-1, Savannah, GA 31406-3631
- Website
- alpha-sav.com
- Phone
- 912-353-9343
- SEC file
- 801-135795
- Structure
- Georgia corporation
- Fiscal year end
- December
Alpha Financial Management uses Charles Schwab ($99M) as custodian for its separately managed accounts. Alpha Financial Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $99M100%
At year end, Alpha Financial Management’s separately managed accounts were mostly in funds (60%) and stocks (35%).
What the accounts hold
- Stocks35%
- Funds60%
- Cash5%
How many clients does Alpha Financial Management have?
Alpha Financial Management has 115 clients and manages $109 million for them, as of April 2026. They include 80 individual clients and 35 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 April 2026
What services does Alpha Financial Management offer?
Alpha Financial Management provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Alpha Financial Management charge?
Alpha Financial Management charges 0.25%–1.00% a year for its Annual Management Fee. Each asset band is charged at its own rate. The fee is billed in advance.
Which custodians does Alpha Financial Management use?
Alpha Financial Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $99M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 April 2026
How many financial advisors does Alpha Financial Management have?
Alpha Financial Management has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Alpha Financial Management invest in?
At the end of its last fiscal year, Alpha Financial Management’s separately managed accounts held 60% registered funds (mutual funds, ETFs, BDCs), 35% exchange-traded equities and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Alpha Financial Management?
Alpha Financial Management’s direct owners are Wayne Jordan (50% to 75%) and Mary Jordan (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 16 April 2026
How does Alpha Financial Management get paid?
Alpha Financial Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Alpha Financial Management registered with the SEC?
Yes, Alpha Financial Management has been registered with the SEC as an investment adviser since 8 April 2026. Its CRD number is 125800 and its SEC file number is 801-135795.
Source: Form ADV Part 1A, Item 1, filed 16 April 2026; IAPD firm record
How do I contact Alpha Financial Management?
Alpha Financial Management’s main office is at 7505 Waters Avenue, Suite E-1, Savannah, GA 31406-3631. Its phone number is 912-353-9343. Its website is alpha-sav.com.