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Alliance Wealth Management Group

Wealth managementRIA

Flemington, NJCRD 169573Updated

Alliance Wealth Management Group is an investment adviser based in Flemington, NJ, registered with the SEC since 2014. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $517 million, as filed on 19 February 2026.

447
Clients
$1.16M
AUM per individual client
6
Advisory staff
6
Offices
1.95%
Annual fee
Up to

From Form ADV filed 19 February 2026SEC record

Services and clients

Alliance Wealth Management Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, estate planning, insurance, philanthropic planning, and tax planning.

Alliance Wealth Management Group reports 447 clients. They include 310 individual clients and 137 high-net-worth individuals. Of its assets, 100.0% ($517M across 1,211 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.

Clients and assets by client type
Clients447 clients
Assets$517M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)69%20%
High-net-worth individuals31%80%
Client breakdown and activity details
Individuals (other than HNW)
Clients
310
Regulatory AUM
$103M
AUM share
19.8%
Avg. per client
$331K
High-net-worth individuals
Clients
137
Regulatory AUM
$415M
AUM share
80.2%
Avg. per client
$3.03M

Total

Clients
447
Regulatory AUM
$517M
AUM share
100%
Avg. per client
$1.16M
Clients outside the U.S.
1%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
0

Alliance Wealth Management Group fees and minimums

Alliance Wealth Management Group charges up to 1.95% a year for its Investment & Wealth Management. The fee is billed in advance, is negotiable and requires an account of at least $500,000. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Financial Planning & Consulting
Fixed fee generally from $3,500 to $15,000, or an hourly fee of $300 to $750; fees are negotiable and waived for clients who take investment management.

Who owns Alliance Wealth Management Group

Steven Linden owns 50% to 75% of Alliance Wealth Management Group. The leadership team of Alliance Wealth Management Group includes Chief Compliance Officer Steven Fox. It has 13 employees, 6 of them in advisory roles.

Leadership

Investment adviser representatives

5 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 13 employees
  • 6 in advisory functions
  • 6 state-registered reps
  • 2 broker-dealer reps
  • 1 insurance agent
Ownership chain
Alliance Wealth Management Group, LLC· the adviser
  • Steven Linden

    Control person · since September 2014

    Owns 50% to 75% of Alliance Wealth Management Group, LLC
  • Steven Fox

    Control person · since September 2014

    Owns 50% to 75% of Alliance Wealth Management Group, LLC

Growth and acquisitions

Alliance Wealth Management Group’s regulatory assets grew 1.8× from $291M (March 2021) to $517M (February 2026); clients rose from 308 to 447 and employees from 11 to 13.

By annual filing
Measure
Figures from each annual filing
Alliance Wealth Management Group figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
February 2026$517M447136
March 2025$424M425135
March 2024$363M402134
March 2023$309M382134
March 2022$356M360173
March 2021$291M308113

Offices and registration details

Besides its headquarters, Alliance Wealth Management Group has 5 offices, with 6 listed addresses in Minnesota and New Jersey.

Listed office addresses by state

New Jersey · 5 listed addresses

  • 23 Royal Road, Suite 101, FlemingtonHQ
  • 101 Eisenhower Parkway, Roseland
  • 3836 Quakerbridge RD, Hamilton Township
  • 39 East Kings Hwy, Aududon
  • 59 East Mill Road,, Long Valley

Contact and registration details

Legal name
Alliance Wealth Management Group, LLC
Headquarters
23 Royal Road, Suite 101, Flemington, NJ 08822
LinkedIn
@10874428
SEC file
801-78935
Founded
2014
Structure
Delaware LLC
Fiscal year end
December

Custodians

Alliance Wealth Management Group uses Charles Schwab ($515M) as custodian for its separately managed accounts. Alliance Wealth Management Group has custody of $93.8M in client assets for 205 clients.

Reported separately managed account assets by custodian
$515M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $515M100%

Investments and reported holdings

At year end, Alliance Wealth Management Group’s separately managed accounts were mostly in stocks (91%). Its reported 13F holdings for the quarter ended 30 June 2026 total $514M across 103 positions; the largest are Schwab Strategic TR (12.7%), iShares TR (9.0%) and iShares TR (4.9%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks91%
  • Funds4%
  • Bonds2%
    • State and local bonds1%
    • Investment grade corporate bonds1%
  • Cash4%

Reported 13F holdings

$514M
Reported 13F value
103
Positions
53.5%
In the 10 largest
+12.4%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Schwab Strategic TR · US Lrg Cap ETF12.7%
  2. iShares TR · Core S&P500 ETF9.0%
  3. iShares TR · Iboxx HI YD ETF4.9%
  4. iShares TR · Iboxx Inv CP ETF4.6%
  5. Schwab Strategic TR · US Aggregate B4.3%
  6. Schwab Strategic TR · Intl Eqty ETF4.3%
  7. iShares TR · Core US Aggbd ET4.1%
  8. Schwab Strategic TR · Emrg Mkteq ETF3.4%
  9. iShares TR · Core MSCI Eafe3.2%
  10. SPDR Ser TR · Blomberg Brc Inv3.1%

Together, the ten largest are 53.5% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 4 August 2026

Common questions

How many clients does Alliance Wealth Management Group have?

Alliance Wealth Management Group has 447 clients and manages $517 million for them, as of February 2026. They include 310 individual clients and 137 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 February 2026

What services does Alliance Wealth Management Group offer?

Alliance Wealth Management Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, estate planning, insurance, philanthropic planning, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Alliance Wealth Management Group charge?

Alliance Wealth Management Group charges up to 1.95% a year for its Investment & Wealth Management. The fee is billed in advance, is negotiable and requires an account of at least $500,000.

Source: ADV PART 2A - FIRM BROCHURE, filed 19 February 2026

Which custodians does Alliance Wealth Management Group use?

Alliance Wealth Management Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $515M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 February 2026

How many financial advisors does Alliance Wealth Management Group have?

Alliance Wealth Management Group has 6 investment adviser representatives registered with state securities authorities, out of 13 employees, and 6 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Alliance Wealth Management Group invest in?

At the end of its last fiscal year, Alliance Wealth Management Group’s separately managed accounts held 91% exchange-traded equities, 4% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents, 1% state and local bonds and 1% investment grade corporate bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Does Alliance Wealth Management Group have a minimum investment?

Yes, Alliance Wealth Management Group’s minimum account size for its Investment & Wealth Management is $500K.

Source: ADV PART 2A - FIRM BROCHURE, filed 19 February 2026

Who owns Alliance Wealth Management Group?

Alliance Wealth Management Group’s direct owners are Steven Linden (50% to 75%) and Steven Fox (50% to 75%).

Source: Form ADV Part 1A, Schedules A and B, filed 19 February 2026

How does Alliance Wealth Management Group get paid?

Alliance Wealth Management Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Alliance Wealth Management Group registered with the SEC?

Yes, Alliance Wealth Management Group has been registered with the SEC as an investment adviser since 8 January 2014. Its CRD number is 169573 and its SEC file number is 801-78935.

Source: Form ADV Part 1A, Item 1, filed 19 February 2026; IAPD firm record

How do I contact Alliance Wealth Management Group?

Alliance Wealth Management Group’s main office is at 23 Royal Road, Suite 101, Flemington, NJ 08822. Its phone number is 908-751-7090. Its website is alliancewmg.com.

Source: Form ADV Part 1A, Item 1.F, filed 19 February 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 19 February 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. ADV PART 2A - FIRM BROCHURE, submitted 19 February 2026.
  3. IAPD firm record, CRD 169573.
  4. SEC registered adviser data, annual Form ADV amendments filed 17 March 2021 to 19 February 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 4 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Alliance Wealth Management Group, LLC, website.

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