Affinity Investment Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, retirement plan services, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Affinity Investment Group reports 471 clients. They include 239 high-net-worth individuals, 222 individual clients, and 10 pension and profit-sharing plans. Of its assets, 90.9% ($541M across 1,525 accounts) are managed with discretion; $54M across 99 accounts are not. It advised 14 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 47% | 12% |
| High-net-worth individuals | 51% | 81% |
| Pension and profit-sharing plans | 2% | 2% |
| Charitable organizations | Fewer than 5 | 4% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 222 | $74.4M | 12.5% | $335K |
| High-net-worth individuals | 239 | $484M | 81.3% | $2.02M |
| Pension and profit-sharing plans | 10 | $12.4M | 2.1% | $1.24M |
| Charitable organizations | Fewer than 5 | $21.8M | 3.7% | — |
| Corporations and other businesses | Fewer than 5 | $2.77M | 0.5% | — |
| Total | 471 | $595M | 100% | — |
- Clients
- 222
- Regulatory AUM
- $74.4M
- AUM share
- 12.5%
- Avg. per client
- $335K
- Clients
- 239
- Regulatory AUM
- $484M
- AUM share
- 81.3%
- Avg. per client
- $2.02M
- Clients
- 10
- Regulatory AUM
- $12.4M
- AUM share
- 2.1%
- Avg. per client
- $1.24M
- Clients
- Fewer than 5
- Regulatory AUM
- $21.8M
- AUM share
- 3.7%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $2.77M
- AUM share
- 0.5%
- Avg. per client
- —
Total
- Clients
- 471
- Regulatory AUM
- $595M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 14
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Affinity Investment Group charges 0.50%–1.25% a year for its Portfolio Management Services. The fee is billed in arrears, is negotiable, has a $3,125 annual minimum and requires an account of at least $250,000. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning / Consulting
- Financial planning and consulting are charged a fixed fee, typically ranging from $2,500 to $10,000, depending on the arrangement reached with the client.
Gregory Gagne owns 75% or more of Affinity Investment Group. The leadership team of Affinity Investment Group includes Chief Compliance Officer Gregory Gagne. It has 9 employees, 3 of them in advisory roles.
Staff
- 9 employees
- 3 in advisory functions
- 3 state-registered reps
- 3 insurance agents
- Owns 75% or more of Affinity Investment Group, LLC
Gregory Gagne
Control person · since February 1998
Affinity Investment Group’s regulatory assets grew 1.8× from $337M (April 2021) to $595M (September 2026); clients rose from 382 to 471 and employees from 6 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $595M | 471 | 9 | 9 |
| Mar 2025March 2025 | $515M | 451 | 7 | 9 |
| Jul 2024July 2024 | $445M | 447 | 8 | 9 |
| Mar 2023March 2023 | $368M | 536 | 7 | 9 |
| Jan 2022January 2022 | $415M | 400 | 7 | 1 |
| Apr 2021April 2021 | $337M | 382 | 6 | 1 |
Besides its headquarters, Affinity Investment Group has 8 offices (4 private residences, listed without an address), with 5 listed addresses across 2 states.
New Hampshire · 4 listed addresses
- 18 Hampton Road, Unit 7, ExeterHQ
- 3 Executive Park Drive, Bedford
- 20 Trafalgar Square, Nashua
- 20 Foundry Street, Concord
Massachusetts · 1 listed address
- 800 Turnpike St, North Andover
Contact and registration details
- Legal name
- Affinity Investment Group, LLC
- Headquarters
- 18 Hampton Road, Unit 7, Exeter, NH 03833
- Website
- affinityinvestmentgroup.com
- Phone
- 603-778-6436
- @76103497
- SEC file
- 801-61181
- Founded
- 1998
- Structure
- New Hampshire LLC
- Fiscal year end
- December
Affinity Investment Group’s named custodian for separately managed accounts is Charles Schwab ($574M). Affinity Investment Group has custody of $11.3M for 54 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Dallas, TX · $574M100%
At year end, Affinity Investment Group’s separately managed accounts were mostly in funds (78%) and cash (13%).
What the accounts hold
- Stocks3%
- Funds78%
- Bonds5%
- Cash13%
- Other1%
- Annuities1%
How many clients does Affinity Investment Group have?
Affinity Investment Group has 471 clients and manages $595 million for them, as of September 2026. They include 239 high-net-worth individuals, 222 individual clients, and 10 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 September 2026
What services does Affinity Investment Group offer?
Affinity Investment Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Affinity Investment Group charge?
Affinity Investment Group charges 0.50%–1.25% a year for its Portfolio Management Services. The fee is billed in arrears, is negotiable, has a $3,125 annual minimum and requires an account of at least $250,000.
Which custodians does Affinity Investment Group use?
Affinity Investment Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Dallas, TX), with $574M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 September 2026
How many financial advisors does Affinity Investment Group have?
Affinity Investment Group has 3 investment adviser representatives registered with state securities authorities, out of 9 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Affinity Investment Group invest in?
At the end of its last fiscal year, Affinity Investment Group’s separately managed accounts held 78% registered funds (mutual funds, ETFs, BDCs), 13% cash and equivalents, 5% U.S. government and agency bonds, 3% exchange-traded equities and 1% other. The 1% other category is described as: Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Affinity Investment Group have a minimum investment?
Yes, Affinity Investment Group’s minimum account size for its Portfolio Management Services is $250K. It charges a $3.125K annual minimum fee.
Who owns Affinity Investment Group?
Affinity Investment Group’s direct owner is Gregory Gagne (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 9 September 2026
How does Affinity Investment Group get paid?
Affinity Investment Group is paid through a percentage of assets under management, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Affinity Investment Group?
Affinity Investment Group’s main office is at 18 Hampton Road, Unit 7, Exeter, NH 03833. Its phone number is 603-778-6436. Its website is affinityinvestmentgroup.com.