{"url":"https://nivawealth.com/firms/affinity-investment-group-117191","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/117191","regulatoryAum":595103964,"crd":"117191","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7721531","suffix":null,"lastName":"Chicoine","firstName":"Forrest","middleName":"Gilbert"},{"crd":"2372767","suffix":null,"lastName":"GAGNE","firstName":"GREGORY","middleName":"BRUCE"},{"crd":"7668327","suffix":null,"lastName":"Gagne","firstName":"Lucas","middleName":"David"},{"crd":"2315229","suffix":"JR.","lastName":"WILLCOX","firstName":"PETER","middleName":"WRIGHT"}],"total":4,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-04-13","regulatoryAum":336884689,"clients":382,"employees":6,"offices":1},{"filedOn":"2022-01-31","regulatoryAum":415137923,"clients":400,"employees":7,"offices":1},{"filedOn":"2023-03-30","regulatoryAum":368146666,"clients":536,"employees":7,"offices":9},{"filedOn":"2024-07-09","regulatoryAum":444910598,"clients":447,"employees":8,"offices":9},{"filedOn":"2025-03-17","regulatoryAum":515273568,"clients":451,"employees":7,"offices":9},{"filedOn":"2026-09-09","regulatoryAum":595103964,"clients":471,"employees":9,"offices":9}],"secFileNumber":"801-61181","legalName":"Affinity Investment Group, LLC","displayName":"Affinity Investment Group","slug":"affinity-investment-group-117191","website":"https://affinityinvestmentgroup.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/117191/5a223ee909d607a2-r1.webp","tone":"light","width":719,"height":200,"sourceUrl":"https://www.affinityinvestmentgroup.com/","sourceLabel":"Affinity Investment Group, LLC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/76103497/","founded":"1998","organization":"New Hampshire limited liability company","fiscalYearEnd":"December","headquarters":{"street":"18 Hampton Road, Unit 7","city":"Exeter","state":"NH","stateName":"New Hampshire","country":"United States","postalCode":"03833"},"tradeNames":[],"registration":{"secApproved":"17 May 2002","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1210562.010845987,"staff":{"employees":9,"advisory":3,"brokerDealerReps":0,"insuranceAgents":3,"promoters":0},"aum":{"regulatory":595103964,"discretionary":541065988,"discretionaryAccounts":1525,"nonDiscretionary":54037976,"nonDiscretionaryAccounts":99,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":14},"clientTypes":[{"label":"Individuals (other than HNW)","clients":222,"regulatoryAum":74377458},{"label":"High-net-worth individuals","clients":239,"regulatoryAum":483691629},{"label":"Pension and profit-sharing plans","clients":10,"regulatoryAum":12436624},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":21830911},{"label":"Corporations and other businesses","clients":null,"fewerThan5":true,"regulatoryAum":2767342}],"feePrograms":[{"role":"main","program":"Portfolio Management Services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1023723","versionId":1023723,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-03-23","documentName":"DISCLOSURE BROCHURE","fee_rate_low":0.5,"fee_rate_high":1.25,"fee_negotiable":true,"minimum_account":250000,"feeMinimumPeriod":"annual","fee_minimum_annual":3125},{"role":"other","program":"Financial Planning / Consulting","summary":"Financial planning and consulting are charged a fixed fee, typically ranging from $2,500 to $10,000, depending on the arrangement reached with the client.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1023723","versionId":1023723,"submittedOn":"2026-03-23","documentName":"DISCLOSURE BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T06:21:10.786622+00:00","documents":[{"name":"DISCLOSURE BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1023723","versionId":1023723,"submittedOn":"2026-03-23"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Dallas, TX","smaAssets":573769286}],"custodyNote":"Affinity Investment Group has custody of $11.3M for 54 clients.","otherCustodians":[],"leadership":[{"name":"Gregory Gagne","title":"Managing Member, Chief Compliance Officer","crd":"2372767"},{"name":"Denise Gallagher","title":"Chief Operations Officer","crd":"7500505"}],"ownership":[{"label":"Gregory Gagne","detail":"Managing member, chief compliance officer in the 75% or more ownership band and a control person, since February 1998."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":8,"privateResidences":4},"listedOfficeAddresses":5,"foreignOffices":[],"officesByState":[{"state":"Massachusetts","offices":1,"addresses":[{"street":"800 Turnpike St","city":"North Andover"}]},{"state":"New Hampshire","offices":4,"addresses":[{"street":"18 Hampton Road, Unit 7","city":"Exeter","headquarters":true},{"street":"3 Executive Park Drive","city":"Bedford"},{"street":"20 Trafalgar Square","city":"Nashua"},{"street":"20 Foundry Street","city":"Concord"}]}],"brochureServices":["education planning","estate planning","insurance","retirement plan services","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"603-778-6436","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)","Commissions"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Other"],"financialPlanningClients":"251-500","assetMix":[{"label":"Exchange-traded equity securities","percent":3},{"label":"U.S. government/agency bonds","percent":5},{"label":"Securities issued by registered investment companies or business development companies","percent":78},{"label":"Cash and cash equivalents","percent":13},{"label":"Other","percent":1,"detail":"Annuities"}],"privateFunds":0},"sources":{"adv1FilingDate":"9 September 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/117191/PDF/117191.pdf","brochureDate":"23 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1023723","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Affinity Investment Group have?","answer":"Affinity Investment Group has 471 clients and manages $595 million for them, as of September 2026. They include 239 high-net-worth individuals, 222 individual clients, and 10 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 9 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Affinity Investment Group offer?","answer":"Affinity Investment Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, retirement plan services, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Affinity Investment Group charge?","answer":"Affinity Investment Group charges 0.50%–1.25% a year for its Portfolio Management Services. The fee is billed in arrears, is negotiable, has a $3,125 annual minimum and requires an account of at least $250,000.","source":"DISCLOSURE BROCHURE, filed 23 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Affinity Investment Group use?","answer":"Affinity Investment Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Dallas, TX), with $574M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 September 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Affinity Investment Group have?","answer":"Affinity Investment Group has 3 investment adviser representatives registered with state securities authorities, out of 9 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Affinity Investment Group invest in?","answer":"At the end of its last fiscal year, Affinity Investment Group’s separately managed accounts held 78% registered funds (mutual funds, ETFs, BDCs), 13% cash and equivalents, 5% U.S. government and agency bonds, 3% exchange-traded equities and 1% other. The 1% other category is described as: Annuities.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Does Affinity Investment Group have a minimum investment?","answer":"Yes, Affinity Investment Group’s minimum account size for its Portfolio Management Services is $250K. It charges a $3.125K annual minimum fee.","source":"DISCLOSURE BROCHURE, filed 23 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Who owns Affinity Investment Group?","answer":"Affinity Investment Group’s direct owner is Gregory Gagne (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 9 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Affinity Investment Group get paid?","answer":"Affinity Investment Group is paid through a percentage of assets under management, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Affinity Investment Group?","answer":"Affinity Investment Group’s main office is at 18 Hampton Road, Unit 7, Exeter, NH 03833. Its phone number is 603-778-6436. Its website is affinityinvestmentgroup.com.","source":"Form ADV Part 1A, Item 1.F, filed 9 September 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}