AdviceOne Advisory Services provides financial planning, portfolio management for individuals and small businesses, estate planning, insurance, and tax planning. Financial planning was provided to 1,000 clients last fiscal year.
AdviceOne Advisory Services reports 1,449 clients. They include 783 high-net-worth individuals and 666 individual clients. Of its assets, 100.0% ($2.05B across 4,781 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 46% | 11% |
| High-net-worth individuals | 54% | 89% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 666 | $231M | 11.3% | $347K |
| High-net-worth individuals | 783 | $1.81B | 88.5% | $2.31M |
| Charitable organizations | Fewer than 5 | $4.09M | 0.2% | — |
| Total | 1,449 | $2.05B | 100% | — |
- Clients
- 666
- Regulatory AUM
- $231M
- AUM share
- 11.3%
- Avg. per client
- $347K
- Clients
- 783
- Regulatory AUM
- $1.81B
- AUM share
- 88.5%
- Avg. per client
- $2.31M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.09M
- AUM share
- 0.2%
- Avg. per client
- —
Total
- Clients
- 1,449
- Regulatory AUM
- $2.05B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1000
AdviceOne Advisory Services charges up to 2.00% a year for its Portfolio Management Services. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning for up to $25,000; ongoing planning is billed annually or quarterly in arrears.
Adviceone LLC owns 75% or more of AdviceOne Advisory Services and is in turn owned by Adviceone Holdco., Inc. (25–50%). The leadership team of AdviceOne Advisory Services includes Chief Compliance Officer Michael Grossman. It has 56 employees, 14 of them in advisory roles.
Leadership
- Michael GrossmanChief Compliance Officer
- Janna DrakeDirector of Finance
- Olivia GrossmanDirector of Operations
Investment adviser representatives
13 representatives listed in the SEC register as of 9 October 2026.
- Robert Joseph Berlinski
- Brent Casto
- Bria C Comer
- Danielle Jeanne Francini
- Tyler James Gazdik
- Kathleen Ann Gibilisco
- Michael Paul Grossman
- Olivia Kathryn Grossman
- Carlos Manuel Henriques
- Ariel Vorelis Hilario Jr
- Timothy M Miller
- Amity Brook Raia
- Anita Dianne Roberts
Staff
- 56 employees
- 14 in advisory functions
- 14 state-registered reps
- Owns 75% or more of Adviceone Advisory Services, LLC
Adviceone LLC
Control person · since September 2021
- Owns 25% to 50% of Adviceone LLC
Adviceone Holdco., Inc.
Control person · since January 2025
- Owns 75% or more of Adviceone Holdco., Inc.
Michael Grossman
Control person · since September 2021
AdviceOne Advisory Services’ regulatory assets grew 1.9× from $1.07B (July 2021) to $2.05B (July 2026); clients fell from 2,351 to 1,449 and employees rose from 36 to 56.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $2.05B | 1,449 | 56 | 4 |
| March 2025 | $1.66B | 1,345 | 55 | 4 |
| March 2024 | $1.37B | 1,290 | 46 | 4 |
| May 2023 | $1.15B | 1,253 | 44 | 3 |
| July 2022 | $1.3B | 1,227 | 44 | 2 |
| July 2021 | $1.07B | 2,351 | 36 | 1 |
Besides its headquarters, AdviceOne Advisory Services has 3 offices, with 4 listed addresses across 4 states.
Connecticut · 1 listed address
- 100 Western Boulevard, GlastonburyHQ
Illinois · 1 listed address
- 7210 East State Street, Rockford
North Carolina · 1 listed address
- 3440 Toringdon Way, Charlotte
Ohio · 1 listed address
- 6100 Oak Tree BLVD, Independence
Contact and registration details
- Legal name
- Adviceone Advisory Services, LLC
- Headquarters
- 100 Western Boulevard, Glastonbury, CT 06033
- Website
- adviceoneretirement.com
- Phone
- 860-659-4900
- @adviceone-llc
- SEC file
- 801-62125
- Founded
- 1999
- Structure
- Connecticut LLC
- Fiscal year end
- December
AdviceOne Advisory Services uses Charles Schwab ($1.72B, 86%) and Pershing ($272M, 14%) as custodians for its separately managed accounts. AdviceOne Advisory Services has custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.72B86%
- PershingPershing LLC · Jersey City, NJ · $272M14%
At year end, AdviceOne Advisory Services’ separately managed accounts were mostly in funds (78%) and bonds (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $177M across 45 positions; the largest are Rtx Corporation (65.1%), Carrier Global Corporation (9.5%) and Otis Worldwide Corp. (5.7%).
What the accounts hold
- Stocks9%
- Funds78%
- Bonds13%
Reported 13F holdings
- $177M
- Reported 13F value
- 45
- Positions
- 91.6%
- In the 10 largest
- +7.1%
- Value vs. prior quarter
- Rtx Corporation65.1%
- Carrier Global Corporation9.5%
- Otis Worldwide Corp.5.7%
- Tesla Inc.4.3%
- Apple Inc.2.4%
- Lincoln Elec Hldgs Inc.1.4%
- Nvidia Corporation1.3%
- Latham Group Inc.0.7%
- GE Aerospace0.6%
- Alphabet Inc. · Cap Stk CL A0.5%
Together, the ten largest are 91.6% of reported value.
How many clients does AdviceOne Advisory Services have?
AdviceOne Advisory Services has 1,449 clients and manages $2.05 billion for them, as of July 2026. They include 783 high-net-worth individuals and 666 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 July 2026
What services does AdviceOne Advisory Services offer?
AdviceOne Advisory Services provides financial planning, portfolio management for individuals and small businesses, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does AdviceOne Advisory Services charge?
AdviceOne Advisory Services charges up to 2.00% a year for its Portfolio Management Services.
Which custodians does AdviceOne Advisory Services use?
AdviceOne Advisory Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.72B and Pershing LLC (Jersey City, NJ), with $272M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 July 2026
How many financial advisors does AdviceOne Advisory Services have?
AdviceOne Advisory Services has 14 investment adviser representatives registered with state securities authorities, out of 56 employees, and 14 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does AdviceOne Advisory Services invest in?
At the end of its last fiscal year, AdviceOne Advisory Services’ separately managed accounts held 78% registered funds (mutual funds, ETFs, BDCs), 13% U.S. government and agency bonds and 9% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns AdviceOne Advisory Services?
AdviceOne Advisory Services is owned through a chain of holding companies by Michael Grossman. Its direct owner is Adviceone LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 17 July 2026
How does AdviceOne Advisory Services get paid?
AdviceOne Advisory Services is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is AdviceOne Advisory Services registered with the SEC?
Yes, AdviceOne Advisory Services has been registered with the SEC as an investment adviser since 10 June 2003. Its CRD number is 111614 and its SEC file number is 801-62125.
Source: Form ADV Part 1A, Item 1, filed 17 July 2026; IAPD firm record
How do I contact AdviceOne Advisory Services?
AdviceOne Advisory Services’ main office is at 100 Western Boulevard, Glastonbury, CT 06033. Its phone number is 860-659-4900. Its website is adviceoneretirement.com.