25 provides financial planning, portfolio management for individuals and small businesses, pension consulting, education planning, estate planning, insurance, and tax planning.
25 reports 505 clients. They include 255 individual clients and 250 high-net-worth individuals. Of its assets, 90.3% ($492M across 2,400 accounts) are managed with discretion; $53M across 675 accounts are not. It advised 25 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 50% | 12% |
| High-net-worth individuals | 50% | 88% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 255 | $66M | 12.1% | $259K |
| High-net-worth individuals | 250 | $479M | 87.8% | $1.91M |
| Charitable organizations | Fewer than 5 | $500K | 0.1% | — |
| Total | 505 | $545M | 100% | — |
- Clients
- 255
- Regulatory AUM
- $66M
- AUM share
- 12.1%
- Avg. per client
- $259K
- Clients
- 250
- Regulatory AUM
- $479M
- AUM share
- 87.8%
- Avg. per client
- $1.91M
- Clients
- Fewer than 5
- Regulatory AUM
- $500K
- AUM share
- 0.1%
- Avg. per client
- —
Total
- Clients
- 505
- Regulatory AUM
- $545M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 25
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
25 is paid through a percentage of assets under management, fixed fees (other than subscription fees), performance-based fees and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Estate Planning Coordination
- Estate planning coordination through the Vanilla platform is a fixed fee of up to $15,000, due at signing; attorney fees are separate.
- Financial Planning
- Financial planning is a flat fee between $2,000 and $5,000, billed quarterly in arrears.
Randall Larson owns 25% to 50% of 25. The leadership team of 25 includes Chief Compliance Officer Jeffrey Larson. It has 19 employees, 8 of them in advisory roles.
Leadership
Jeffrey LarsonMember/Iinvestment Advisor Representative/Chief Compliance Officer- Nathan BrooksMember/Investment Advisor Representative
- Bradley MeyersMember/Investment Advisor Representative
Randall LarsonManaging Member/Investment Advisor Representative
Investment adviser representatives
9 representatives listed in the SEC register as of 9 October 2026.
Staff
- 19 employees
- 8 in advisory functions
- 8 state-registered reps
- 4 broker-dealer reps
- 8 insurance agents
- Owns 25% to 50% of 25, LLC
Randall Larson
Control person · since January 2022
- Owns 25% to 50% of 25, LLC
Jeffrey Larson
Control person · since March 2022
25’s regulatory assets grew 2.9× from $187M (June 2022) to $545M (May 2026); clients rose from 375 to 505 and employees from 4 to 19.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $545M | 505 | 19 | 3 |
| April 2025 | $415M | 480 | 21 | 3 |
| July 2024 | $409M | 450 | 17 | 3 |
| June 2023 | $305M | 420 | 13 | 1 |
| June 2022 | $187M | 375 | 4 | 3 |
Besides its headquarters, 25 has 2 offices (2 private residences, listed without an address), with 1 listed address in Missouri.
Missouri · 1 listed address
- 135 West Adams Avenue, Saint LouisHQ
Other business names
25 has reported 1 other business name to the SEC.
- T. Moore Financial, LLC
Contact and registration details
- Legal name
- 25, LLC
- Headquarters
- 135 West Adams Avenue, Saint Louis, MO 63122
- Website
- 25financial.com
- Phone
- 314-530-2858
- @25financial
- SEC file
- 801-123213
- Founded
- 2018
- Structure
- Missouri LLC
- Fiscal year end
- December
25 uses Charles Schwab ($385M, 86%) and Fidelity ($62M, 14%) as custodians for its separately managed accounts. 25 does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Omaha, NE · $385M86%
- FidelityFidelity Brokerage Services LLC · Omaha, NE · $62M14%
At year end, 25’s separately managed accounts were mostly in funds (67%) and stocks (31%). Its reported 13F holdings for the quarter ended 30 June 2026 total $365M across 80 positions; the largest are Vanguard Star Fds (17.1%), Vanguard Scottsdale Fds (9.0%) and Vanguard Index Fds (8.7%).
What the accounts hold
- Stocks31%
- Non-exchange-traded equities26%
- Exchange-traded equities5%
- Funds67%
- Cash2%
Reported 13F holdings
- $365M
- Reported 13F value
- 80
- Positions
- 74.3%
- In the 10 largest
- +12.6%
- Value vs. prior quarter
- Vanguard Star Fds · VG TL Intl Stk F17.1%
- Vanguard Scottsdale Fds · Int-term Corp.9.0%
- Vanguard Index Fds · SM CP Val ETF8.7%
- Vanguard Index Fds · Value ETF8.4%
- Vanguard Index Fds · Growth ETF8.3%
- Vanguard Scottsdale Fds · Inter Term Treas7.4%
- Dimensional ETF Trust · US High Prof ETF4.5%
- Dimensional ETF Trust · Intl High Profit4.4%
- Vanguard Index Fds · Small CP ETF3.4%
- Vanguard Intl Equity Index F · FTSE Smcap ETF3.2%
Together, the ten largest are 74.3% of reported value.
How many clients does 25 have?
25 has 505 clients and manages $545 million for them, as of May 2026. They include 255 individual clients and 250 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 May 2026
What services does 25 offer?
25 provides financial planning, portfolio management for individuals and small businesses, pension consulting, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does 25 use?
25’s separately managed account assets are held at Charles Schwab & Co., Inc. (Omaha, NE), with $385M and Fidelity Brokerage Services LLC (Omaha, NE), with $62M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 May 2026
How many financial advisors does 25 have?
25 has 8 investment adviser representatives registered with state securities authorities, out of 19 employees, and 8 perform investment advisory functions. 4 employees are registered representatives of a broker-dealer and 8 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does 25 invest in?
At the end of its last fiscal year, 25’s separately managed accounts held 67% registered funds (mutual funds, ETFs, BDCs), 26% non-exchange-traded equities, 5% exchange-traded equities and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns 25?
25’s direct owners are Randall Larson and Jeffrey Larson, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 19 May 2026
How does 25 get paid?
25 is paid through a percentage of assets under management, fixed fees, performance-based fees and other compensation. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is 25 registered with the SEC?
Yes, 25 has been registered with the SEC as an investment adviser since 11 February 2022. Its CRD number is 317916 and its SEC file number is 801-123213.
Source: Form ADV Part 1A, Item 1, filed 19 May 2026; IAPD firm record
How do I contact 25?
25’s main office is at 135 West Adams Avenue, Saint Louis, MO 63122. Its phone number is 314-530-2858. Its website is 25financial.com.