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Steven Schmitt, portrait

Steven Schmitt

Managing Member / Principal at Willow Financial in Rogers, AR

Investment adviser registrationUpdated

Steven Schmitt is Managing Member / Principal of Willow Financial LLC, an investment adviser managing $128M, and works from its Rogers, AR office. Steven Schmitt has been registered as an investment adviser representative through Willow Financial since 29 June 2023, has 18 years in the industry across 2 firms and has passed the Series 7 and Series 66.

18
Years in industry
3
Years at firm
2
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Steven Schmitt has been Managing Member / Principal of Willow Financial since May 2023, is a control person of the firm and directly owns between 50% and 75% of it.

Willow Financial LLC is a Rogers, AR firm with $128M under management, 108 clients and 4 advisers across 2 offices, as of its June 2026 filing.

Steven Schmitt is Managing Partner of Willow Financial. Since 2007, he has been helping people reach clarity about their financial future, and as Willow's managing partner he works with the firm's team.

Steven Schmitt’s longest registration was 15 years at Thrivent Investment Management Inc. (2007–2023). Before joining Willow Financial in 2023, Steven Schmitt was registered through Thrivent Investment Management Inc.

  1. WillowCurrent
    – present · 3 years
    Rogers, AR · Adviser representative · Firm CRD 325785
  2. Thrivent Investment Management Inc.
    – · 15 years
    Rogers, AR · Adviser representative · Firm CRD 18387

Credentials and registrations

Professional designations

Listed by Willow Financial

  • CERTIFIED FINANCIAL PLANNER™ (CFP®)
  • Accredited Estate Planner (AEP®)
  • Accredited Investment Fiduciary (AIF®)

Investment adviser representative registrations

Steven Schmitt is registered as an investment adviser representative in Arkansas, since June 2023.

  • ArkansasSince 29 June 2023

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 6629 November 2007
Name
Uniform Combined State Law Examination
Series 714 November 2007
Name
General Securities Representative Examination

Key facts

Full name
Steven Michael Schmitt
CRD
5450875
Firm
Willow Financial · CRD 325785
Role
Managing Member / Principal
Office
2860 WEST WALNUT STREET, SUITE 100, Rogers, AR 72756
Registration
Investment adviser registration
In the industry since
November 2007
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Steven Schmitt work?

Steven Schmitt has been Managing Member / Principal of Willow Financial LLC since May 2023, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 30 June 2026

Is Steven Schmitt a financial advisor?

Yes. Steven Schmitt has a current investment-adviser registration in Arkansas, through Willow Financial since June 2023.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Steven Schmitt have?

Steven Schmitt has 18 years in the financial industry, since November 2007, across 2 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Steven Schmitt passed?

Steven Schmitt has passed 2 licensing exams: the Series 7 and Series 66. The earliest, the Series 7, was passed in November 2007. FINRA credited Steven Schmitt with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where is Steven Schmitt based?

Steven Schmitt’s registered office is in Rogers, AR.

Source: IAPD individual record, checked 22 October 2026

Is Steven Schmitt registered with FINRA?

No. Steven Schmitt has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Steven Schmitt a CFP?

Willow Financial lists Steven Schmitt with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.

Source: Steven Schmitt biography, pathwaybywillow.com

How can I verify Steven Schmitt’s record?

Search CRD 5450875 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Steven Schmitt’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Willow Financial

Sources

  1. IAPD individual record, CRD 5450875, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Willow Financial LLC, filed 30 June 2026. Title, control and ownership bands.
  3. Willow Financial team page. Biography, education, credentials, awards and the portrait, reproduced for identification.