Madison Derden has been Member, Financial Advisor of Willow Financial since January 2025, is a control person of the firm and directly owns between 5% and 10% of it.
Willow Financial LLC is a Rogers, AR firm with $128M under management, 108 clients and 4 advisers across 2 offices, as of its June 2026 filing.
Madison Derden is a Partner of Willow Financial. She has worked in the financial services industry since 2018 and works with individuals and families on their financial decisions.
Investment adviser representative registrations
Madison Derden is registered as an investment adviser representative in Arkansas, since June 2023.
- ArkansasSince 29 June 2023
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 65 | Uniform Investment Adviser Law Examination | 18 April 2023 |
| Series 63 | Uniform Securities Agent State Law Examination | 17 October 2018 |
| SIE | Securities Industry Essentials Examination | 6 October 2018 |
| Series 6 | Investment Company Products/Variable Contracts Representative Examination | 5 October 2018 |
- Name
- Uniform Investment Adviser Law Examination
- Name
- Uniform Securities Agent State Law Examination
- Name
- Securities Industry Essentials Examination
- Name
- Investment Company Products/Variable Contracts Representative Examination
- Full name
- Madison Elizabeth Derden
- CRD
- 6968144
- Firm
- Willow Financial · CRD 325785
- Role
- Member, Financial Advisor
- Office
- 2860 WEST WALNUT STREET, SUITE 100, Rogers, AR 72756
- Registration
- Investment adviser registration
- In the industry since
- October 2018
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- pathwaybywillow.com
Where does Madison Derden work?
Madison Derden has been Member, Financial Advisor of Willow Financial LLC since January 2025, and is a control person of the firm.
Is Madison Derden a financial advisor?
Yes. Madison Derden has a current investment-adviser registration in Arkansas, through Willow Financial since June 2023.
How many years of experience does Madison Derden have?
Madison Derden has 8 years in the financial industry, since October 2018, across 1 adviser firm.
What exams has Madison Derden passed?
Madison Derden has passed 4 licensing exams: the Series 6, SIE, Series 63 and Series 65. The earliest, the Series 6, was passed in October 2018.
Where is Madison Derden based?
Madison Derden’s registered office is in Rogers, AR.
Is Madison Derden registered with FINRA?
No. Madison Derden has no current broker registration.
How can I verify Madison Derden’s record?
Search CRD 6968144 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Madison Derden’s full registration record.

