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Madison Derden, portrait

Madison Derden

Member, Financial Advisor at Willow Financial in Rogers, AR

Investment adviser registrationUpdated

Madison Derden is Member, Financial Advisor of Willow Financial LLC, an investment adviser managing $128M, and works from its Rogers, AR office. Madison Derden has been registered as an investment adviser representative through Willow Financial since 29 June 2023, has 8 years in the industry across 1 firm and has passed the Series 6, SIE, Series 63 and Series 65.

8
Years in industry
3
Years at firm
1
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Madison Derden has been Member, Financial Advisor of Willow Financial since January 2025, is a control person of the firm and directly owns between 5% and 10% of it.

Willow Financial LLC is a Rogers, AR firm with $128M under management, 108 clients and 4 advisers across 2 offices, as of its June 2026 filing.

Madison Derden is a Partner of Willow Financial. She has worked in the financial services industry since 2018 and works with individuals and families on their financial decisions.

  1. WillowCurrent
    – present · 3 years
    Rogers, AR · Adviser representative · Firm CRD 325785

Credentials and registrations

Investment adviser representative registrations

Madison Derden is registered as an investment adviser representative in Arkansas, since June 2023.

  • ArkansasSince 29 June 2023

Examinations

Series 6518 April 2023
Name
Uniform Investment Adviser Law Examination
Series 6317 October 2018
Name
Uniform Securities Agent State Law Examination
SIE6 October 2018
Name
Securities Industry Essentials Examination
Series 65 October 2018
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

Full name
Madison Elizabeth Derden
CRD
6968144
Firm
Willow Financial · CRD 325785
Role
Member, Financial Advisor
Office
2860 WEST WALNUT STREET, SUITE 100, Rogers, AR 72756
Registration
Investment adviser registration
In the industry since
October 2018
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Madison Derden work?

Madison Derden has been Member, Financial Advisor of Willow Financial LLC since January 2025, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 30 June 2026

Is Madison Derden a financial advisor?

Yes. Madison Derden has a current investment-adviser registration in Arkansas, through Willow Financial since June 2023.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Madison Derden have?

Madison Derden has 8 years in the financial industry, since October 2018, across 1 adviser firm.

Source: IAPD individual record, checked 22 October 2026

What exams has Madison Derden passed?

Madison Derden has passed 4 licensing exams: the Series 6, SIE, Series 63 and Series 65. The earliest, the Series 6, was passed in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where is Madison Derden based?

Madison Derden’s registered office is in Rogers, AR.

Source: IAPD individual record, checked 22 October 2026

Is Madison Derden registered with FINRA?

No. Madison Derden has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Madison Derden’s record?

Search CRD 6968144 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Madison Derden’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Willow Financial

Sources

  1. IAPD individual record, CRD 6968144, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Willow Financial LLC, filed 30 June 2026. Title, control and ownership bands.
  3. Willow Financial team page. Biography, education, credentials, awards and the portrait, reproduced for identification.