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Mary Cherba

Chief Compliance Officer at Financial Directions in Tucson, AZ

Investment adviser registrationUpdated

Mary Cherba is Chief Compliance Officer of Financial Directions LLC, an investment adviser managing $738M, and works from its Tucson, AZ office. Mary Cherba has been registered as an investment adviser representative through Financial Directions since 24 June 2022, has 27 years in the industry across 1 firm and has passed 5 licensing exams.

27
Years in industry
4
Years at firm
1
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Mary Cherba has been Chief Compliance Officer of Financial Directions since September 2005, is a control person of the firm and directly owns under 5% of it.

Financial Directions LLC is a Tucson, AZ firm with $738M under management, 2,488 clients and 3 advisers in one office, as of its March 2026 filing.

  1. – present · 4 years
    Tucson, AZ · Adviser representative · Firm CRD 108475

Credentials and registrations

Investment adviser representative registrations

Mary Cherba is registered as an investment adviser representative in Arizona, since June 2022.

  • ArizonaSince 24 June 2022

Examinations

Series 99TO2 January 2023
Name
Operations Professional Examination
Series 659 June 2022
Name
Uniform Investment Adviser Law Examination
SIECredited
Name
Securities Industry Essentials Examination
Series 245 July 2005
Name
General Securities Principal Examination
Series 6319 October 1998
Name
Uniform Securities Agent State Law Examination
Series 712 October 1998
Name
General Securities Representative Examination

Key facts

Full name
Mary Lee Cherba
CRD
3129156
Firm
Financial Directions · CRD 108475
Role
Chief Compliance Officer
Office
1228 EAST PRINCE ROAD, Tucson, AZ 85719
Registration
Investment adviser registration
In the industry since
April 1999
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Mary Cherba work?

Mary Cherba has been Chief Compliance Officer of Financial Directions LLC since September 2005, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 24 March 2026

Is Mary Cherba a financial advisor?

Yes. Mary Cherba has a current investment-adviser registration in Arizona, through Financial Directions since June 2022.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Mary Cherba have?

Mary Cherba has 27 years in the financial industry, since April 1999, across 1 adviser firm.

Source: IAPD individual record, checked 22 October 2026

What exams has Mary Cherba passed?

Mary Cherba has passed 5 licensing exams: the Series 7, Series 63, Series 24, Series 65 and Series 99TO. The earliest, the Series 7, was passed in October 1998. FINRA credited Mary Cherba with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where is Mary Cherba based?

Mary Cherba’s registered office is in Tucson, AZ.

Source: IAPD individual record, checked 22 October 2026

Is Mary Cherba registered with FINRA?

No. Mary Cherba has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Mary Cherba’s record?

Search CRD 3129156 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Mary Cherba’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Financial Directions

Sources

  1. IAPD individual record, CRD 3129156, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Financial Directions LLC, filed 24 March 2026. Title, control and ownership bands.