Louise Googins has been President, Treasurer of Googins Advisors since September 1984, is a control person of the firm and directly owns 75% or more of it.
Googins Advisors, Inc. is a Middleton, WI firm with $566M under management, 796 clients and 3 advisers in one office, as of its September 2026 filing.
- Googins Advisors, Inc.Current– present · 28 yearsMiddleton, WI · Adviser representative · Firm CRD 13985
Investment adviser representative registrations
Louise Googins is registered as an investment adviser representative in 4 states, as a resident of Texas. The first approvals date from March 2010; the most recent is North Carolina, in August 2021.
- LouisianaSince 23 April 2021
- North CarolinaSince 24 August 2021
- TexasResidentSince 1 March 2010
- WashingtonSince 23 February 2021
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 14 | Compliance Officer Examination | 2 January 2023 |
| Series 99TO | Operations Professional Examination | 2 January 2023 |
| SIE | Securities Industry Essentials Examination | Credited |
| Series 63 | Uniform Securities Agent State Law Examination | 1 September 1998 |
| Series 28 | Introducing Broker/Dealer Financial Operations Principal Examination | 21 July 1995 |
| Series 24 | General Securities Principal Examination | 16 June 1983 |
| Series 7 | General Securities Representative Examination | 11 April 1981 |
| Series 1 | Registered Representative Examination | 15 September 1978 |
- Name
- Compliance Officer Examination
- Name
- Operations Professional Examination
- Name
- Securities Industry Essentials Examination
- Name
- Uniform Securities Agent State Law Examination
- Name
- Introducing Broker/Dealer Financial Operations Principal Examination
- Name
- General Securities Principal Examination
- Name
- General Securities Representative Examination
- Name
- Registered Representative Examination
- Full name
- Louise Paulson Googins
- CRD
- 857700
- Firm
- Googins Advisors · CRD 13985
- Role
- President, Treasurer
- Office
- 6417 UNIVERSITY AVENUE, Middleton, WI 53562
- Registration
- Investment adviser registration
- In the industry since
- September 1978
- Disciplinary history
- Not yet shown here · SEC record
Where does Louise Googins work?
Louise Googins has been President, Treasurer of Googins Advisors, Inc. since September 1984, and is a control person of the firm.
Is Louise Googins a financial advisor?
Yes. Louise Googins has a current investment-adviser registration in Louisiana, North Carolina, Texas and Washington, through Googins Advisors since September 1998.
How many years of experience does Louise Googins have?
Louise Googins has 48 years in the financial industry, since September 1978, across 1 adviser firm.
What exams has Louise Googins passed?
Louise Googins has passed 7 licensing exams: the Series 1, Series 7, Series 24, Series 28, Series 63, Series 14 and Series 99TO. The earliest, the Series 1, was passed in September 1978. FINRA credited Louise Googins with the SIE, which began in October 2018.
Where is Louise Googins based?
Louise Googins’ registered office is in Middleton, WI.
Is Louise Googins registered with FINRA?
No. Louise Googins has no current broker registration.
How can I verify Louise Googins’ record?
Search CRD 857700 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Louise Googins’ full registration record.