Kelli Rojas has been President of 401k Generation since January 2012, is a control person of the firm and directly owns between 50% and 75% of it.
401k Generation is an Altamonte Springs,, FL firm with $156M under management, 158 clients and 6 advisers in one office, as of its March 2026 filing.
Kelli Rojas’ longest registration is the current one, 15 years at 401k Generation since 2010. Before joining 401k Generation in 2010, Kelli Rojas was registered through Ruggie Wealth Management.
- 401k GenerationCurrent– present · 15 yearsAltamonte Springs,, FL · Adviser representative · Firm CRD 154279
- Ruggie Wealth Management– · 2 yearsTavares, FL · Adviser representative · Firm CRD 145595
Investment adviser representative registrations
Kelli Rojas is registered as an investment adviser representative in Florida, since November 2010.
- FloridaSince 12 November 2010
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 65 | Uniform Investment Adviser Law Examination | 1 June 2010 |
| Series 6 | Investment Company Products/Variable Contracts Representative Examination | 13 April 2009 |
- Name
- Uniform Investment Adviser Law Examination
- Name
- Investment Company Products/Variable Contracts Representative Examination
- Full name
- Kelli Diane Rojas
- CRD
- 4746719
- Firm
- 401k Generation · CRD 154279
- Role
- President
- Office
- 237 S WESTMONTE DRIVE, SUITE 300, Altamonte Springs,, FL 32714
- Registration
- Investment adviser registration
- In the industry since
- August 2010
- Disciplinary history
- Not yet shown here · SEC record
Where does Kelli Rojas work?
Kelli Rojas has been President of 401k Generation since January 2012, and is a control person of the firm.
Is Kelli Rojas a financial advisor?
Yes. Kelli Rojas has a current investment-adviser registration in Florida, through 401k Generation since November 2010.
How many years of experience does Kelli Rojas have?
Kelli Rojas has 16 years in the financial industry, since August 2010, across 2 adviser firms.
What exams has Kelli Rojas passed?
Kelli Rojas has passed 2 licensing exams: the Series 6 and Series 65. The earliest, the Series 6, was passed in April 2009.
Where is Kelli Rojas based?
Kelli Rojas’ registered office is in Altamonte Springs,, FL.
Is Kelli Rojas registered with FINRA?
No. Kelli Rojas has no current broker registration.
How can I verify Kelli Rojas’ record?
Search CRD 4746719 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Kelli Rojas’ full registration record.