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Jonathan Baird

Managing Member at Mustard Seed Financial in Magnolia, AR

Investment adviser registrationUpdated

Jonathan Baird is Managing Member of Mustard Seed Financial, LLC, an investment adviser managing $449M, and works from its Magnolia, AR office. Jonathan Baird has been registered as an investment adviser representative through Mustard Seed Financial since 12 August 2005, has 21 years in the industry across 1 firm and has passed the Series 65.

21
Years in industry
21
Years at firm
1
Adviser firms
3
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Jonathan Baird has been Managing Member of Mustard Seed Financial since January 2013, is a control person of the firm and directly owns between 10% and 25% of it. Jonathan Baird holds a BBA in Marketing from Southern Arkansas University, a Master of Divinity from The Southern Baptist Theological Seminary and a BBA with an emphasis in Finance from Southern Arkansas University.

Mustard Seed Financial, LLC is a Magnolia, AR firm with $449M under management, 734 clients and 9 advisers across 6 offices, as of its March 2026 filing.

Jonathan Baird is a financial advisor at Mustard Seed Wealth Management, which he joined in 2005. He also serves as Chief Financial Officer of Peoples Bank of Magnolia. He is the author of CFO Dad: How to Lead Your Family to Financial Freedom and Security.

  1. – present · 21 years
    Magnolia, AR · Adviser representative · Firm CRD 117737

Credentials and registrations

Professional designations

Listed by Mustard Seed Financial

  • CERTIFIED FINANCIAL PLANNER™ (CFP®)

Investment adviser representative registrations

Jonathan Baird is registered as an investment adviser representative in 3 states. The first approvals date from August 2005; the most recent is Texas, in November 2014.

  • ArkansasSince 12 August 2005
  • LouisianaSince 13 December 2012
  • TexasSince 25 November 2014

Examinations

Series 6511 August 2005
Name
Uniform Investment Adviser Law Examination

Key facts

Full name
Jonathan David Baird
CRD
4989535
Firm
Mustard Seed Financial · CRD 117737
Role
Managing Member
Office
500 N. Jackson, Magnolia, AR 71753
Registration
Investment adviser registration
In the industry since
August 2005
Disciplinary history
Not yet shown here · SEC record
Firm bio
msfwm.com

Common questions

Where does Jonathan Baird work?

Jonathan Baird has been Managing Member of Mustard Seed Financial, LLC since January 2013, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 4 March 2026

Is Jonathan Baird a financial advisor?

Yes. Jonathan Baird has a current investment-adviser registration in Arkansas, Louisiana and Texas, through Mustard Seed Financial since August 2005.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Jonathan Baird have?

Jonathan Baird has 21 years in the financial industry, since August 2005, across 1 adviser firm.

Source: IAPD individual record, checked 22 October 2026

What exams has Jonathan Baird passed?

Jonathan Baird passed the Series 65 in August 2005.

Source: IAPD individual record, checked 22 October 2026

Where is Jonathan Baird based?

Jonathan Baird’s registered office is in Magnolia, AR.

Source: IAPD individual record, checked 22 October 2026

Is Jonathan Baird registered with FINRA?

No. Jonathan Baird has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Jonathan Baird a CFP?

Mustard Seed Financial lists Jonathan Baird with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.

Source: Jonathan Baird biography, msfwm.com

How can I verify Jonathan Baird’s record?

Search CRD 4989535 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Jonathan Baird’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Mustard Seed Financial

Sources

  1. IAPD individual record, CRD 4989535, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Mustard Seed Financial, LLC, filed 4 March 2026. Title, control and ownership bands.
  3. Mustard Seed Financial team page. Biography, education, credentials, awards.