Johnny Goodhue has been CEO & CCO of APO Financial Services since December 2018, is a control person of the firm and directly owns 75% or more of it. Johnny Goodhue studied at Eastern Kentucky University and the University of Kentucky College of Law.
Apo Financial Services, LLC is a Westminster, CO firm with $124M under management, 542 clients and 7 advisers across 7 offices, as of its April 2026 filing.
John Goodhue is CEO of APO Financial. He focuses on helping clients work toward retirement through a financial strategy for retirement and has more than 12 years of experience in the financial services industry. He has been a guest on financial shows including CNBC's Squawk Box and Power Lunch, has published articles in Fortune, Forbes and CNNMoney, among others, and authored two books.
Johnny Goodhue’s longest registration is the current one, 7 years at APO Financial Services since 2019. Before joining APO Financial Services in 2026, Johnny Goodhue was registered through Horter Investment Management, LLC.
- Horter Investment Management, LLC– · 5 yearsBoulder, CO · Adviser representative · Firm CRD 119880
Investment adviser representative registrations
Johnny Goodhue is registered as an investment adviser representative in Colorado, since January 2026.
- ColoradoSince 27 January 2026
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 65 | Uniform Investment Adviser Law Examination | 29 May 2013 |
- Name
- Uniform Investment Adviser Law Examination
- Full name
- Johnny Michael Goodhue
- CRD
- 5677825
- Firm
- APO Financial Services · CRD 297647
- Role
- CEO & CCO
- Registration
- Investment adviser registration
- In the industry since
- October 2013
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- apofinancial.com
Where does Johnny Goodhue work?
Johnny Goodhue has been CEO & CCO of Apo Financial Services, LLC since December 2018, and is a control person of the firm.
Is Johnny Goodhue a financial advisor?
Yes. Johnny Goodhue has a current investment-adviser registration in Colorado, through APO Financial Services since January 2026.
How many years of experience does Johnny Goodhue have?
Johnny Goodhue has 13 years in the financial industry, since October 2013, across 2 adviser firms.
What exams has Johnny Goodhue passed?
Johnny Goodhue passed the Series 65 in May 2013.
Where did Johnny Goodhue work before APO Financial Services?
Before APO Financial Services, Johnny Goodhue was registered through Horter Investment Management, LLC, September 2013 to August 2019.
Is Johnny Goodhue registered with FINRA?
No. Johnny Goodhue has no current broker registration.
How can I verify Johnny Goodhue’s record?
Search CRD 5677825 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Johnny Goodhue’s full registration record.