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John O'Connor, portrait

John O'Connor

Chief Investment Officer and Investment Advisor at Cherry Tree Wealth Management in Traverse City, MI

Investment adviser registrationUpdated

John O'Connor is Chief Investment Officer and Investment Advisor of Cherry Tree Wealth Management, LLC, an investment adviser managing $673M, and works from its Traverse City, MI office. John O'Connor has been registered as an investment adviser representative through Cherry Tree Wealth Management since 13 December 2013, has 12 years in the industry across 1 firm and has passed the Series 65.

12
Years in industry
12
Years at firm
1
Adviser firms
7
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

John O'Connor has been Chief Investment Officer and Investment Advisor of Cherry Tree Wealth Management since January 2021, is not listed as a control person, but directly owns under 5% of the firm. John O'Connor holds a BA in Finance from Loras College.

Cherry Tree Wealth Management, LLC is a Minnetonka, MN firm with $673M under management, 334 clients and 9 advisers across 2 offices, as of its March 2026 filing.

John O’Connor is Chief Investment Officer of Cherry Tree Wealth Management. He has more than fifteen years of experience as an investment advisor. His focus areas include investment analysis and research, managing client portfolios, cash flow planning and lifestyle spending analysis, charitable giving and values-based investing. Earlier roles include Investment Analyst at Jeffrey Slocum & Associates and Mutual Fund Accountant at Ameriprise Financial.

  1. – present · 12 years
    Traverse City, MI · Adviser representative · Firm CRD 151406

Credentials and registrations

Professional designations

Listed by Cherry Tree Wealth Management

  • CERTIFIED FINANCIAL PLANNER™ (CFP®)

Investment adviser representative registrations

John O'Connor is registered as an investment adviser representative in 7 states. The first approvals date from December 2013; the most recent are Michigan and New York, in July 2024.

  • ArizonaSince 21 August 2017
  • CaliforniaSince 22 June 2017
  • FloridaSince 7 August 2017
  • MichiganSince 31 July 2024
  • MinnesotaSince 13 December 2013
  • New YorkSince 31 July 2024
  • TexasSince 22 June 2017

Examinations

Series 6526 November 2007
Name
Uniform Investment Adviser Law Examination

Key facts

Full name
John Charles O'Connor
CRD
5067036
Role
Chief Investment Officer and Investment Advisor
Office
236 1/2 E Front Street, Traverse City, MI 49684
Registration
Investment adviser registration
In the industry since
December 2013
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does John O'Connor work?

John O'Connor has been Chief Investment Officer and Investment Advisor of Cherry Tree Wealth Management, LLC since January 2021.

Source: Form ADV, Schedule A, filed 27 March 2026

Is John O'Connor a financial advisor?

Yes. John O'Connor has a current investment-adviser registration in Arizona, California, Florida, Michigan, Minnesota, New York and Texas, through Cherry Tree Wealth Management since December 2013.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does John O'Connor have?

John O'Connor has 12 years in the financial industry, since December 2013, across 1 adviser firm.

Source: IAPD individual record, checked 22 October 2026

What exams has John O'Connor passed?

John O'Connor passed the Series 65 in November 2007.

Source: IAPD individual record, checked 22 October 2026

Where is John O'Connor based?

John O'Connor’s registered office is in Traverse City, MI.

Source: IAPD individual record, checked 22 October 2026

Is John O'Connor registered with FINRA?

No. John O'Connor has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is John O'Connor a CFP?

Cherry Tree Wealth Management lists John O'Connor with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.

Source: John O’Connor biography, cherrytreewealth.com

How can I verify John O'Connor’s record?

Search CRD 5067036 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes John O'Connor’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Cherry Tree Wealth Management

Sources

  1. IAPD individual record, CRD 5067036, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Cherry Tree Wealth Management, LLC, filed 27 March 2026. Title, control and ownership bands.
  3. Cherry Tree Wealth Management team page. Biography, education, credentials, awards and the portrait, reproduced for identification.