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Howard Lu, portrait

Howard Lu

President & CEO at First Wilshire Securities Management in Pasadena, CA

Investment adviser registrationUpdated

Howard Lu is President & CEO of First Wilshire Securities Management, Inc., an investment adviser managing $415M, and works from its Pasadena, CA office. Howard Lu has been registered as an investment adviser representative through First Wilshire Securities Management since 12 September 2014, has 21 years in the industry across 2 firms and has passed the Series 7, Series 66 and Series 55.

21
Years in industry
12
Years at firm
2
Adviser firms
26
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Howard Lu has been President & CEO of First Wilshire Securities Management since July 2019, is a control person of the firm and directly owns between 50% and 75% of it. Howard Lu holds a Bachelor of Science in Electrical Engineering and Computer Science from the University of California at Berkeley and an MBA from The Wharton School, University of Pennsylvania.

First Wilshire Securities Management, Inc. is a Pasadena, CA firm with $415M under management, 286 clients and 6 advisers in one office, as of its May 2026 filing.

Howard Lu is President and CEO of First Wilshire. He joined First Wilshire in 2004 as a research analyst, was promoted to Portfolio Manager in 2013 and became President and CEO in 2019. Before joining the firm, he worked as an engineer for Intel Corporation and two technology startups in Silicon Valley.

Howard Lu’s longest registration is the current one, 12 years at First Wilshire Securities Management since 2014. Before joining First Wilshire Securities Management in 2014, Howard Lu was registered through First Wilshire Securities Management, Inc.

  1. – present · 12 years
    Pasadena, CA · Adviser representative · Firm CRD 171971
  2. First Wilshire Securities Management, Inc.
    – · 9 years
    Pasadena, CA · Adviser representative · Firm CRD 6609

Credentials and registrations

Professional designations

Listed by First Wilshire Securities Management

  • Chartered Financial Analyst (CFA®)
  • CERTIFIED FINANCIAL PLANNER™ (CFP®)

Investment adviser representative registrations

Howard Lu is registered as an investment adviser representative in 26 states. The first approvals date from September 2014; the most recent are Delaware, Minnesota and New York, in January 2026.

  • ArizonaSince 4 March 2021
  • CaliforniaSince 12 September 2014
  • ColoradoSince 4 January 2021
  • ConnecticutSince 4 January 2021
  • DelawareSince 18 January 2026
  • District of ColumbiaSince 7 May 2021
  • FloridaSince 16 March 2021
  • GeorgiaSince 3 March 2021
  • IllinoisSince 4 January 2021
  • KentuckySince 4 January 2021
  • MarylandSince 4 January 2021
  • MassachusettsSince 13 May 2021
  • MichiganSince 4 January 2021
  • MinnesotaSince 18 January 2026
  • NevadaSince 21 January 2021
  • New HampshireSince 4 January 2021
  • New JerseySince 23 February 2021
  • New YorkSince 18 January 2026
  • North CarolinaSince 4 January 2021
  • OhioSince 5 January 2021
  • OregonSince 4 January 2021
  • PennsylvaniaSince 4 January 2021
  • South CarolinaSince 4 January 2021
  • TexasSince 4 January 2021
  • VirginiaSince 4 January 2021
  • WashingtonSince 4 January 2021

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 5514 October 2005
Name
Limited Representative-Equity Trader Exam
Series 667 April 2005
Name
Uniform Combined State Law Examination
Series 724 March 2005
Name
General Securities Representative Examination

Key facts

Full name
Howard Haoming Lu
CRD
4927988
Role
President & CEO
Office
200 SOUTH LOS ROBLES AVE., SUITE 620, Pasadena, CA 91101
Registration
Investment adviser registration
In the industry since
March 2005
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Howard Lu work?

Howard Lu has been President & CEO of First Wilshire Securities Management, Inc. since July 2019, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 5 May 2026

Is Howard Lu a financial advisor?

Yes. Howard Lu has a current investment-adviser registration in Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia and Washington, through First Wilshire Securities Management since September 2014.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Howard Lu have?

Howard Lu has 21 years in the financial industry, since March 2005, across 2 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Howard Lu passed?

Howard Lu has passed 3 licensing exams: the Series 7, Series 66 and Series 55. The earliest, the Series 7, was passed in March 2005. FINRA credited Howard Lu with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where is Howard Lu based?

Howard Lu’s registered office is in Pasadena, CA.

Source: IAPD individual record, checked 22 October 2026

Is Howard Lu registered with FINRA?

No. Howard Lu has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Howard Lu a CFP?

First Wilshire Securities Management lists Howard Lu with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.

Source: Howard Lu, CFA®, CFP® biography, firstwilshire.com

Is Howard Lu a CFA charterholder?

First Wilshire Securities Management lists Howard Lu with the CFA credential (“Chartered Financial Analyst (CFA®)”) on its website. CFA Institute confirms certification status.

Source: Howard Lu, CFA®, CFP® biography, firstwilshire.com

How can I verify Howard Lu’s record?

Search CRD 4927988 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Howard Lu’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at First Wilshire Securities Management

Sources

  1. IAPD individual record, CRD 4927988, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of First Wilshire Securities Management, Inc., filed 5 May 2026. Title, control and ownership bands.
  3. First Wilshire Securities Management team page. Biography, education, credentials, awards and the portrait, reproduced for identification.