Gretchen Prince has been an investment adviser representative at Sterling Group Wealth Management since February 2023, and is not listed among the firm’s executive officers or direct owners.
Sterling Group Wealth Management, LLC is a Pasadena, CA firm with $471M under management, 281 clients and 5 advisers in one office, as of its March 2026 filing.
Gretchen Prince is Financial Advisor & Principal of The Sterling Group. Prince has been with the firm since 2006 and became a partner in 2023. In addition to advising clients, Prince is the firm's Operation Manager and has worked in many roles to contribute to the firm's growth.
Gretchen Prince’s longest registration is the current one, 10 years at LPL Financial LLC since 2016.
- The Sterling GroupCurrent– present · 3 yearsPasadena, CA · Adviser representative · Firm CRD 111782
- LPL Financial LLCAlso current– present · 10 yearsGlendale, CA · Adviser representative and broker · Firm CRD 6413
Investment adviser representative registrations
Gretchen Prince is registered as an investment adviser representative in California, since February 2023.
- CaliforniaSince 9 February 2023
Examinations
| Exam | Name | Passed |
|---|---|---|
| SIE | Securities Industry Essentials Examination | Credited |
| Series 66 | Uniform Combined State Law Examination | 17 May 2016 |
| Series 7 | General Securities Representative Examination | 22 February 2016 |
- Name
- Securities Industry Essentials Examination
- Name
- Uniform Combined State Law Examination
- Name
- General Securities Representative Examination
- Full name
- Gretchen Rebecca Prince
- CRD
- 5260651
- Firm
- Sterling Group Wealth Management · CRD 111782
- Office
- 225 S. LAKE AVENUE, SUITE 1075, Pasadena, CA 91101
- Registration
- Investment adviser and broker registrations
- In the industry since
- February 2016
- Disciplinary history
- Not yet shown here · SEC record · BrokerCheck
- Firm bio
- tsgadvisor.com
Where does Gretchen Prince work?
Gretchen Prince is an investment adviser representative registered through Sterling Group Wealth Management, LLC since February 2023, and is not listed among the firm’s executive officers or direct owners.
Is Gretchen Prince a financial advisor?
Yes. Gretchen Prince has a current investment-adviser registration in California, through Sterling Group Wealth Management since February 2023.
How many years of experience does Gretchen Prince have?
Gretchen Prince has 10 years in the financial industry, since February 2016, across 2 adviser firms.
What exams has Gretchen Prince passed?
Gretchen Prince has passed 2 licensing exams: the Series 7 and Series 66. The earliest, the Series 7, was passed in February 2016. FINRA credited Gretchen Prince with the SIE, which began in October 2018.
Where is Gretchen Prince based?
Gretchen Prince’s registered office is in Pasadena, CA.
Is Gretchen Prince registered with FINRA?
Yes. Gretchen Prince has a current broker registration, under CRD 5260651.
Source: FINRA BrokerCheck
How can I verify Gretchen Prince’s record?
Search CRD 5260651 on the SEC’s adviser search (adviserinfo.sec.gov) and FINRA’s broker search (brokercheck.finra.org), which publish Gretchen Prince’s full registration record.
