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David Morton, portrait

David Morton

Principal, CEO, Member at Heritage Financial

Investment adviser registrationUpdated

David Morton is Principal, CEO, Member of Heritage Financial, LLC, a Gainesville investment adviser managing $408M. David Morton has been registered as an investment adviser representative through Heritage Financial since 20 October 2016, has 21 years in the industry across 4 firms and has passed the Series 6, Series 63, Series 65 and Series 7.

21
Years in industry
10
Years at firm
4
Adviser firms
3
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

David Morton has been Principal, CEO, Member of Heritage Financial since October 2016, is a control person of the firm and directly owns between 50% and 75% of it. David Morton holds an MBA in Finance and Investments from George Washington University. David Morton studied BSBA in International Business and Finance at American University.

Heritage Financial, LLC is a Gainesville, VA firm with $408M under management, 350 clients and 7 advisers across 3 offices, as of its June 2026 filing.

David Morton is Chief Executive Officer & Wealth Advisor of Heritage Financial. He serves as lead advisor for the firm's business clients and insurance cases and supports fellow advisors through its team planning approach. He began in financial news media after college, then worked in insurance and investments at MassMutual before joining the firm in 2008.

David Morton’s longest registration is the current one, 10 years at Heritage Financial since 2016. Before joining Heritage Financial in 2016, David Morton was registered through Acorn Financial Advisory Services, Inc. and H. Beck, Inc.

  1. – present · 10 years
    Adviser representative · Firm CRD 285149
  2. Acorn Financial Advisory Services, Inc.
    – · 5 years
    Gainesville, VA · Adviser representative · Firm CRD 116763
  3. H. Beck, Inc.
    – · 1 year
    Gainesville, VA · Adviser representative · Firm CRD 1763
  4. MML Investors Services, Inc.
    – · 3 years
    Vienna, VA · Adviser representative · Firm CRD 10409

Credentials and registrations

Professional designations

Listed by Heritage Financial

  • Certified Exit Planning Advisor (CEPA®)

Investment adviser representative registrations

David Morton is registered as an investment adviser representative in 3 states, as a resident of Texas. The first approvals date from October 2016; the most recent is Maryland, in June 2023.

  • MarylandSince 6 June 2023
  • TexasResidentSince 3 January 2023
  • VirginiaSince 20 October 2016

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 727 November 2012
Name
General Securities Representative Examination
Series 6515 July 2005
Name
Uniform Investment Adviser Law Examination
Series 6322 March 2005
Name
Uniform Securities Agent State Law Examination
Series 63 March 2005
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

Full name
David Kalani Morton
CRD
4912079
Firm
Heritage Financial · CRD 285149
Role
Principal, CEO, Member
Registration
Investment adviser registration
In the industry since
March 2005
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does David Morton work?

David Morton has been Principal, CEO, Member of Heritage Financial, LLC since October 2016, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 9 June 2026

Is David Morton a financial advisor?

Yes. David Morton has a current investment-adviser registration in Maryland, Texas and Virginia, through Heritage Financial since October 2016.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does David Morton have?

David Morton has 21 years in the financial industry, since March 2005, across 4 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has David Morton passed?

David Morton has passed 4 licensing exams: the Series 6, Series 63, Series 65 and Series 7. The earliest, the Series 6, was passed in March 2005. FINRA credited David Morton with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did David Morton work before Heritage Financial?

Before Heritage Financial, David Morton was registered through Acorn Financial Advisory Services, Inc., February 2011 to October 2016; H. Beck, Inc., February 2009 to January 2011; MML Investors Services, Inc., August 2005 to December 2008.

Source: IAPD individual record, checked 22 October 2026

Is David Morton registered with FINRA?

No. David Morton has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify David Morton’s record?

Search CRD 4912079 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes David Morton’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Heritage Financial

Sources

  1. IAPD individual record, CRD 4912079, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Heritage Financial, LLC, filed 9 June 2026. Title, control and ownership bands.
  3. Heritage Financial team page. Biography, education, credentials, awards and the portrait, reproduced for identification.