Niva

The growth partner for ambitious wealth firms.

Niva brings capital, frontier AI technology and sophisticated marketing to help RIAs grow.

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Great advice built this industry. AI-driven growth and operations will decide who leads its next decade.

What Niva brings

  • Capital

    Flexible, long-term capital to fund acquisitions, hiring and expansion.

  • Frontier AI

    Forward-deployed engineers who embed in your firm and automate everyday work.

  • Organic growth

    Experts who scale your reach through SEO, content and advertising.

Built by Silicon Valley technology and growth experts.

Vaibhav Goel

Vaibhav Goel

Co-founder

LinkedIn

Ex-director of growth at DoorDash, Google and Lyft. A hands-on expert in Silicon Valley growth and advertising.

  • DoorDash
  • Google
  • Microsoft
Saswat Panda

Saswat Panda

Co-founder

LinkedIn

Co-founded LiveLike as CTO and scaled it to more than 8 million viewers across 18 countries. Harvard Business School alum.

  • LiveLike
  • Microsoft

Research

What the filings say about how wealth firms grow.

Studies from Form ADV data and the ads firms run, by Niva’s founders.

All research →

Latest · November 2026

Do RIAs that advertise grow faster?

One in eight RIAs with $1 billion to $5 billion runs Google or Meta ads. Those whose ads target a specific kind of client grew organically 6.1% a year. Firms with no ads, or generic ads, grew 1%.

Read the studySaswat Panda and Vaibhav Goel · 8 min