WPWealth provides financial planning, portfolio management for individuals and small businesses, pension consulting, publishing newsletters, estate planning, insurance, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
WPWealth reports 512 clients. They include 248 high-net-worth individuals, 204 individual clients, and 59 pension and profit-sharing plans. Of its assets, 58.0% ($677M across 678 accounts) are managed with discretion; $491M across 944 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 40% | 5% |
| High-net-worth individuals | 48% | 84% |
| Pension and profit-sharing plans | 12% | 10% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 204 | $55.3M | 4.7% | $271K |
| High-net-worth individuals | 248 | $980M | 83.9% | $3.95M |
| Pension and profit-sharing plans | 59 | $122M | 10.4% | $2.06M |
| Charitable organizations | Fewer than 5 | $11.5M | 1.0% | $11.5M |
| Total | 512 | $1.17B | 100% | — |
- Clients
- 204
- Regulatory AUM
- $55.3M
- AUM share
- 4.7%
- Avg. per client
- $271K
- Clients
- 248
- Regulatory AUM
- $980M
- AUM share
- 83.9%
- Avg. per client
- $3.95M
- Clients
- 59
- Regulatory AUM
- $122M
- AUM share
- 10.4%
- Avg. per client
- $2.06M
- Clients
- Fewer than 5
- Regulatory AUM
- $11.5M
- AUM share
- 1.0%
- Avg. per client
- $11.5M
Total
- Clients
- 512
- Regulatory AUM
- $1.17B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
WPWealth is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Discretionary Managed Accounts
- Discretionary managed accounts carry an annualized fee of 1.25% under $1 million and 1.00% at $1 million and above, each stated as not to exceed 2.5%, with a $5,000 minimum management fee per year.
- Qualified Retirement Solutions
- Qualified retirement solutions carry a $3,500 minimum fee per year up to $350,000, then 1.00% from $350,001 to $2,000,000, stepping down to 0.75% above $4,000,000.
The leadership team of WPWealth includes Chief Compliance Officer Rebecca Sierp. It has 18 employees.
Leadership
- Rebecca SierpChief Compliance Officer
- John BabbLimited Partner
- Justin BlokLimited Partner
- Thomas ByrdLimited Partner
- Celina CereceresLimited Partner
- Toby CottonLimited Partner
- Clintton CraneLimited Partner
- Emilia D'MelloLimited Partner
- Brandi FletcherLimited Partner
- Randall GreggLimited Partner
- Jon KarpLimited Partner
- Joseph LavisLimited Partner
- Jeffry LawlisLimited Partner
- Scott MayfieldLimited Partner
- Bryan McCluneLimited Partner
- Nathen McEownLimited Partner
- Brett MurphyLimited Partner
- Matthew ReiterLimited Partner
- Justin RobertsLimited Partner
- Gary ScarboroughLimited Partner
- Brian StarrLimited Partner
- John VallanceLimited Partner
- William WestonLimited Partner
Investment adviser representatives
15 representatives listed in the SEC register as of 9 October 2026.
- Jacob T Ayres
- John Christian Gesek JR.
- James Patrick Gonzales II
- Macy Beatrice Gonzales
- Chad Wesley Holmes
- Jonathan Clay Jennings
- Jack W Luna
- Bryan Roquemore McClune
- Christopher W Peters
- Brandon Russ
- Rebecca Janine Sierp
- Jackson George Suss
- Zachary Amos Van Kirk
- William Charles Weston
- Todd C Williams
Staff
- 18 employees
- 18 in advisory functions
- 15 state-registered reps
- Owns 10% to 25% of Wpwealth LLP
Scott Mayfield
since January 2009
- Owns 10% to 25% of Wpwealth LLP
Matthew Reiter
since January 2010
- Owns 10% to 25% of Wpwealth LLP
John Vallance
since January 2011
- Owns 10% to 25% of Wpwealth LLP
Jeffry Lawlis
since January 2011
- Owns 10% to 25% of Wpwealth LLP
Toby Cotton
since December 2013
- Owns 10% to 25% of Wpwealth LLP
Randall Gregg
since December 2015
- Owns 5% to 10% of Wpwealth LLP
Nathen McEown
since January 2018
WPWealth’s regulatory assets grew 1.6× from $726M (June 2021) to $1.17B (September 2026); clients rose from 405 to 512 and employees from 10 to 18.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $1.17B | 512 | 18 | 9 |
| May 2025 | $1.03B | 507 | 13 | 8 |
| July 2024 | $873M | 450 | 12 | 7 |
| June 2023 | $779M | 450 | 12 | 5 |
| March 2022 | $915M | 437 | 12 | 5 |
| June 2021 | $726M | 405 | 10 | 8 |
Besides its headquarters, WPWealth has 8 offices, with 9 listed addresses in Texas.
Texas · 9 listed addresses
- 640 Taylor Street, Suite 2200, Suite 2200, Fort WorthHQ
- 8343 Douglas Avenue, Dallas
- 3737 Buffalo Speedway, Houston
- 550 W Texas Ave.,, Midland
- 9501 Console Drive,, San Antonio
- 7100 E. TX Highway 191, Odessa
- 3600 N. Capital of Texas Hwy, Austin
- 5908 Headquarters Drive, Plano
- 743 W. Main Street, Coppell
Other business names
WPWealth has reported 1 other business name to the SEC.
- Whitley Penn Finanical Services, L.L.P.
Contact and registration details
- Legal name
- Wpwealth LLP
- Headquarters
- 640 Taylor Street, Suite 2200, Suite 2200, Fort Worth, TX 76102
- Website
- wpwealth.com
- Phone
- 817-259-9100
- SEC file
- 801-68528
- Founded
- 2000
- Structure
- Texas limited liability partnership
- Fiscal year end
- December
WPWealth uses Charles Schwab ($1.08B) as custodian for its separately managed accounts. WPWealth does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.08B100%
At year end, WPWealth’s separately managed accounts were mostly in funds (53%) and stocks (29%). Its reported 13F holdings for the quarter ended 30 June 2026 total $674M across 103 positions; the largest are Dimensional ETF Trust (14.0%), Dimensional ETF Trust (13.1%) and Dimensional ETF Trust (12.9%).
What the accounts hold
- Stocks29%
- Exchange-traded equities19%
- Non-exchange-traded equities10%
- Funds53%
- Bonds8%
- Cash5%
- Other5%
- Annuities, alternative investments5%
Reported 13F holdings
- $674M
- Reported 13F value
- 103
- Positions
- 79.2%
- In the 10 largest
- +3.0%
- Value vs. prior quarter
- Dimensional ETF Trust · US Core EQT Mkt14.0%
- Dimensional ETF Trust · Intl Core Equity13.1%
- Dimensional ETF Trust · Core Fixe IN ETF12.9%
- Dimensional ETF Trust · Glob CO Plus ETF8.7%
- Dimensional ETF Trust · Shor Dur Fix ETF8.4%
- Dimensional ETF Trust · Emgr Cre EQT Mng4.9%
- Dimensional ETF Trust · US Mktwide Value4.5%
- Dimensional ETF Trust · US Larg Valu ETF4.4%
- Dimensional ETF Trust · US High Prof ETF4.3%
- Dimensional ETF Trust · Global Real Est4.0%
Together, the ten largest are 79.2% of reported value.
How many clients does WPWealth have?
WPWealth has 512 clients and manages $1.17 billion for them, as of September 2026. They include 248 high-net-worth individuals, 204 individual clients, and 59 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 September 2026
What services does WPWealth offer?
WPWealth provides financial planning, portfolio management for individuals and small businesses, pension consulting, publishing newsletters, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does WPWealth use?
WPWealth’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.08B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 September 2026
How many financial advisors does WPWealth have?
WPWealth has 15 investment adviser representatives registered with state securities authorities, out of 18 employees, and 18 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does WPWealth invest in?
At the end of its last fiscal year, WPWealth’s separately managed accounts held 53% registered funds (mutual funds, ETFs, BDCs), 19% exchange-traded equities, 10% non-exchange-traded equities, 8% investment grade corporate bonds, 5% cash and equivalents and 5% other. The 5% other category is described as: Annuities, Alternative Investments.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns WPWealth?
WPWealth’s direct owners are Scott Mayfield, Matthew Reiter, John Vallance, Jeffry Lawlis, Toby Cotton, Randall Gregg and Nathen McEown, each holding 25% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 18 September 2026
How does WPWealth get paid?
WPWealth is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is WPWealth registered with the SEC?
Yes, WPWealth has been registered with the SEC as an investment adviser since 2 January 2008. Its CRD number is 145467 and its SEC file number is 801-68528.
Source: Form ADV Part 1A, Item 1, filed 18 September 2026; IAPD firm record
How do I contact WPWealth?
WPWealth’s main office is at 640 Taylor Street, Suite 2200, Suite 2200, Fort Worth, TX 76102. Its phone number is 817-259-9100. Its website is wpwealth.com.