Wisdom Index Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, philanthropic planning, and retirement plan services. Financial planning was provided to 101–250 clients last fiscal year.
Wisdom Index Advisors reports 197 clients. They include 109 individual clients, 75 high-net-worth individuals, and 10 pension and profit-sharing plans. Of its assets, 100.0% ($221M across 659 accounts) are managed with discretion. It advised 197 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 55% | 19% |
| High-net-worth individuals | 38% | 72% |
| Pension and profit-sharing plans | 5% | 8% |
| Corporations and other businesses | 2% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 109 | $42.2M | 19.1% | $388K |
| High-net-worth individuals | 75 | $159M | 71.8% | $2.12M |
| Pension and profit-sharing plans | 10 | $18M | 8.1% | $1.8M |
| Corporations and other businesses | Fewer than 5 | $2.22M | 1.0% | $739K |
| Total | 197 | $221M | 100% | — |
- Clients
- 109
- Regulatory AUM
- $42.2M
- AUM share
- 19.1%
- Avg. per client
- $388K
- Clients
- 75
- Regulatory AUM
- $159M
- AUM share
- 71.8%
- Avg. per client
- $2.12M
- Clients
- 10
- Regulatory AUM
- $18M
- AUM share
- 8.1%
- Avg. per client
- $1.8M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.22M
- AUM share
- 1.0%
- Avg. per client
- $739K
Total
- Clients
- 197
- Regulatory AUM
- $221M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 197
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Wisdom Index Advisors charges 0.50%–1.00% a year for its Wealth Management Fees. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.00% |
| $500K–$1M | 0.90% |
| $1M–$1.5M | 0.80% |
| $1.5M–$2M | 0.70% |
| $2M and above | 0.50% |
Fee details and sources
Other fees
- Investment consulting
- Investment consulting is billed at $250 an hour, typically on completion of the project.
Michael Davidson owns 75% or more of Wisdom Index Advisors. The leadership team of Wisdom Index Advisors includes Chief Compliance Officer Michael Davidson. It has 4 employees, 1 of them in advisory roles.
Staff
- 4 employees
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Wisdom Index Advisors, LLC
Michael Davidson
Control person · since July 2004
Wisdom Index Advisors’ regulatory assets grew 1.5× from $145M (March 2021) to $221M (July 2026); clients rose from 187 to 197 and employees from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $221M | 197 | 4 | 2 |
| Mar 2025March 2025 | $203M | 190 | 3 | 1 |
| Apr 2024April 2024 | $180M | 190 | 3 | 2 |
| Mar 2023March 2023 | $161M | 190 | 3 | 2 |
| Jul 2022July 2022 | $169M | 192 | 3 | 2 |
| Mar 2021March 2021 | $145M | 187 | 3 | 2 |
Besides its headquarters, Wisdom Index Advisors has 1 office, with 2 listed addresses in 1 state.
Texas · 2 listed addresses
- 102 S. Main Street, ProsperHQ
- 16051 Addison RD, Addison
Other business names
Wisdom Index Advisors has reported 2 other business names to the SEC.
- Wisdom Index
- Wisdom Index Advisors
Contact and registration details
- Legal name
- Wisdom Index Advisors, LLC
- Headquarters
- 102 S. Main Street, Prosper, TX 75078
- Website
- wisdomindex.com
- Phone
- 972-931-0063
- SEC file
- 801-116762
- Founded
- 2004
- Structure
- Texas LLC
- Fiscal year end
- December
Wisdom Index Advisors’ named custodians for separately managed accounts are Charles Schwab ($161M, 100%) and Axos Clearing ($10K, 0%). Wisdom Index Advisors has custody of $27.4M for 47 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Dallas, TX · $161M100%
- Axos ClearingAxos Clearing LLC · Denver, CO · $10K0%
At year end, Wisdom Index Advisors’ separately managed accounts were mostly in funds (91%).
What the accounts hold
- Stocks7%
- Funds91%
- Bonds1%
- Cash1%
How many clients does Wisdom Index Advisors have?
Wisdom Index Advisors has 197 clients and manages $221 million for them, as of July 2026. They include 109 individual clients, 75 high-net-worth individuals, and 10 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 8 July 2026
What services does Wisdom Index Advisors offer?
Wisdom Index Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, philanthropic planning, and retirement plan services.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Wisdom Index Advisors charge?
Wisdom Index Advisors charges 0.50%–1.00% a year for its Wealth Management Fees. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: WISDOM INDEX FORM ADV 2A BROCHURE, filed 8 July 2026
Which custodians does Wisdom Index Advisors use?
Wisdom Index Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Dallas, TX), with $161M and Axos Clearing LLC (Denver, CO), with $10K. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 July 2026
How many financial advisors does Wisdom Index Advisors have?
Wisdom Index Advisors has 1 investment adviser representative registered with state securities authorities, out of 4 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Wisdom Index Advisors invest in?
At the end of its last fiscal year, Wisdom Index Advisors’ separately managed accounts held 91% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities, 1% U.S. government and agency bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Wisdom Index Advisors?
Wisdom Index Advisors’ direct owner is Michael Davidson (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 8 July 2026
How does Wisdom Index Advisors get paid?
Wisdom Index Advisors is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Wisdom Index Advisors?
Wisdom Index Advisors’ main office is at 102 S. Main Street, Prosper, TX 75078. Its phone number is 972-931-0063. Its website is wisdomindex.com.
