Wilsey Asset Management provides financial planning, portfolio management for individuals and small businesses, publishing newsletters, educational seminars, and retirement plan services. Financial planning was provided to 51–100 clients last fiscal year.
Wilsey Asset Management reports 892 clients. They include 688 individual clients, 156 high-net-worth individuals, and 46 pension and profit-sharing plans. Of its assets, 94.2% ($724M across 1,803 accounts) are managed with discretion; $44.9M across 515 accounts are not. It advised 20 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 77% | 26% |
| High-net-worth individuals | 17% | 63% |
| Pension and profit-sharing plans | 5% | 11% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 688 | $200M | 26.0% | $290K |
| High-net-worth individuals | 156 | $487M | 63.3% | $3.12M |
| Pension and profit-sharing plans | 46 | $81.2M | 10.6% | $1.76M |
| Corporations and other businesses | Fewer than 5 | $975K | 0.1% | $488K |
| Total | 892 | $768M | 100% | — |
- Clients
- 688
- Regulatory AUM
- $200M
- AUM share
- 26.0%
- Avg. per client
- $290K
- Clients
- 156
- Regulatory AUM
- $487M
- AUM share
- 63.3%
- Avg. per client
- $3.12M
- Clients
- 46
- Regulatory AUM
- $81.2M
- AUM share
- 10.6%
- Avg. per client
- $1.76M
- Clients
- Fewer than 5
- Regulatory AUM
- $975K
- AUM share
- 0.1%
- Avg. per client
- $488K
Total
- Clients
- 892
- Regulatory AUM
- $768M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 20
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Wilsey Asset Management charges 0.50%–1.50% a year for its Investment Management Services. The whole portfolio is charged at the rate of its band. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $100K–$250K | 1.50% |
| $250K–$500K | 1.40% |
| $500K–$750K | 1.30% |
| $750K–$1.25M | 1.10% |
| $1.25M–$2M | 0.80% |
| $2M–$5M | 0.60% |
| $5M and above | 0.50% |
Fee details and sources
Other fees
- Consulting Services
- Consulting is billed at $350 to $400 an hour in one-hour minimum increments, with the first hour paid in advance.
- Financial Planning Services
- Financial planning fees range from $1,500 to $10,000 as negotiated, with a $50 monthly retainer for ongoing services; the hourly consultation rate is $250.
Brent Wilsey owns 75% or more of Wilsey Asset Management. Brent Wilsey is CEO; the leadership team includes President Chase Wilsey and Chief Compliance Officer Eladia Medin. It has 9 employees, 2 of them in advisory roles.
Leadership
Brent WilseyChief Executive Officer- Chase WilseyVice- President
- Eladia MedinChief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 9 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Wilsey Asset Management Incorporated
Brent Wilsey
Control person · since February 2012
Wilsey Asset Management’s regulatory assets grew 2.1× from $360M (March 2021) to $768M (July 2026); clients rose from 648 to 892 and employees from 7 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $768M | 892 | 9 | 1 |
| April 2025 | $650M | 813 | 8 | 1 |
| January 2024 | $511M | 829 | 9 | 1 |
| June 2023 | $446M | 809 | 9 | 1 |
| March 2022 | $480M | 718 | 8 | 1 |
| March 2021 | $360M | 648 | 7 | 1 |
Besides its headquarters, Wilsey Asset Management has 0 offices, with 1 listed address in California.
California · 1 listed address
- 10620 Treena Street, Ste 100, San DiegoHQ
Contact and registration details
- Legal name
- Wilsey Asset Management Incorporated
- Headquarters
- 10620 Treena Street, Ste 100, San Diego, CA 92131
- Website
- wilseyassetmanagement.com
- Phone
- 858-224-0004
- @wilsey-asset-management
- SEC file
- 801-70297
- Structure
- California corporation
- Fiscal year end
- December
Wilsey Asset Management uses Charles Schwab ($699M) as custodian for its separately managed accounts. Wilsey Asset Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $699M100%
At year end, Wilsey Asset Management’s separately managed accounts were mostly in stocks (89%) and cash (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $681M across 28 positions; the largest are Stanley Black & Decker Inc. (7.5%), JPMORGAN Chase & CO (7.3%) and General Mtrs CO (7.1%).
What the accounts hold
- Stocks89%
- Cash10%
- Other1%
- Tpa retirement plans1%
Reported 13F holdings
- $681M
- Reported 13F value
- 28
- Positions
- 64.3%
- In the 10 largest
- +6.8%
- Value vs. prior quarter
- Stanley Black & Decker Inc.7.5%
- JPMORGAN Chase & CO7.3%
- General Mtrs CO7.1%
- Allstate Corp.6.6%
- Piedmont Realty Trust Inc. · Com CL A6.6%
- Wells Fargo & CO6.4%
- Microsoft Corp.6.1%
- Verizon Communications Inc.5.8%
- Mohawk Inds Inc.5.6%
- Zimmer Biomet Holdings Inc.5.3%
Together, the ten largest are 64.3% of reported value.
How many clients does Wilsey Asset Management have?
Wilsey Asset Management has 892 clients and manages $768 million for them, as of July 2026. They include 688 individual clients, 156 high-net-worth individuals, and 46 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 July 2026
What services does Wilsey Asset Management offer?
Wilsey Asset Management provides financial planning, portfolio management for individuals and small businesses, publishing newsletters, educational seminars, and retirement plan services.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Wilsey Asset Management charge?
Wilsey Asset Management charges 0.50%–1.50% a year for its Investment Management Services. The whole portfolio is charged at the rate of its band.
Which custodians does Wilsey Asset Management use?
Wilsey Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $699M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 July 2026
How many financial advisors does Wilsey Asset Management have?
Wilsey Asset Management has 2 investment adviser representatives registered with state securities authorities, out of 9 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Wilsey Asset Management invest in?
At the end of its last fiscal year, Wilsey Asset Management’s separately managed accounts held 89% exchange-traded equities, 10% cash and equivalents and 1% other. The 1% other category is described as: Tpa Retirement Plans.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Wilsey Asset Management?
Wilsey Asset Management’s direct owner is Brent Wilsey (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 July 2026
How does Wilsey Asset Management get paid?
Wilsey Asset Management is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Wilsey Asset Management registered with the SEC?
Yes, Wilsey Asset Management has been registered with the SEC as an investment adviser since 25 June 2009. Its CRD number is 130482 and its SEC file number is 801-70297.
Source: Form ADV Part 1A, Item 1, filed 30 July 2026; IAPD firm record
How do I contact Wilsey Asset Management?
Wilsey Asset Management’s main office is at 10620 Treena Street, Ste 100, San Diego, CA 92131. Its phone number is 858-224-0004. Its website is wilseyassetmanagement.com.