Westfuller Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, and educational seminars. Financial planning was provided to 11–25 clients last fiscal year.
Westfuller Advisors reports 88 clients. They include 49 high-net-worth individuals, 37 charitable organizations and 1 pooled investment vehicle. Of its assets, 79.0% ($2.66B across 85 accounts) are managed with discretion; $708M across 3 accounts are not. It advised 7 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| High-net-worth individuals | 56% | 7% |
| Pooled investment vehicles | 1% | 4% |
| Charitable organizations | 42% | 89% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| High-net-worth individuals | 49 | $240M | 7.1% | $4.89M |
| Pooled investment vehicles | 1 | $140M | 4.1% | $140M |
| Charitable organizations | 37 | $2.99B | 88.6% | $80.7M |
| Corporations and other businesses | Fewer than 5 | $3.42M | 0.1% | $3.42M |
| Total | 88 | $3.37B | 100% | — |
- Clients
- 49
- Regulatory AUM
- $240M
- AUM share
- 7.1%
- Avg. per client
- $4.89M
- Clients
- 1
- Regulatory AUM
- $140M
- AUM share
- 4.1%
- Avg. per client
- $140M
- Clients
- 37
- Regulatory AUM
- $2.99B
- AUM share
- 88.6%
- Avg. per client
- $80.7M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.42M
- AUM share
- 0.1%
- Avg. per client
- $3.42M
Total
- Clients
- 88
- Regulatory AUM
- $3.37B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 7
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Westfuller Advisors is paid through a percentage of assets under management and fixed fees (other than subscription fees); its fees and minimums are set out in its brochures on the SEC website.
Ian Fuller owns 25% to 50% of Westfuller Advisors. The leadership team of Westfuller Advisors includes Chief Operating Officer Mona Williams and Chief Compliance Officer Michael Dziura. It has 23 employees, 14 of them in advisory roles.
Leadership
- Mona WilliamsChief Operating Officer
- Michael DziuraChief Compliance Officer
- Brian ColeChief Administrative Officer
- Ian FullerMember, CEO
- Lola WestMember, Chairwoman, Chief Culture Officer
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
- Ellen Chiu
- Ian Scot Fuller
- Rahima Jamal
- Kara Kelly
- Kreg Kerr
- Ryan Arnez Monroe
- Todd D Van Grouw
- Lola C. West
Staff
- 23 employees
- 14 in advisory functions
- 8 state-registered reps
- Owns 25% to 50% of Westfuller Advisors, LLC
Ian Fuller
Control person · since November 2010
- Owns 25% to 50% of Westfuller Advisors, LLC
Lola West
Control person · since November 2010
- Owns 25% to 50% of Westfuller Advisors, LLC
Cambria Holdings, LLC
Control person · since November 2010
- Owns 75% or more of Cambria Holdings, LLC
Daryl Hersch
Control person · since December 2006
Westfuller Advisors’ regulatory assets grew 18.9× from $178M (March 2021) to $3.37B (March 2026); clients fell from 156 to 88 and employees rose from 6 to 23.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $3.37B | 88 | 23 | 2 |
| March 2025 | $2.14B | 75 | 16 | 2 |
| March 2024 | $1.43B | 87 | 15 | 2 |
| March 2023 | $1.27B | 76 | 13 | 2 |
| March 2022 | $807M | 64 | 9 | 1 |
| March 2021 | $178M | 156 | 6 | 1 |
Besides its headquarters, Westfuller Advisors has 1 office, with 2 listed addresses in California and New York.
California · 1 listed address
- 601 Montgomery Street, San Francisco
New York · 1 listed address
- 1185 Avenue of the Americas, Suite 319, New YorkHQ
Contact and registration details
- Legal name
- Westfuller Advisors, LLC
- Headquarters
- 1185 Avenue of the Americas, Suite 319, New York, NY 10036
- Website
- westfulleradvisors.com
- Phone
- 212-219-6198
- @westfuller-advisors
- SEC file
- 801-111864
- Structure
- Delaware LLC
- Fiscal year end
- December
Westfuller Advisors uses Pershing ($2B, 69%) and Northern Trust Bank ($904M, 31%) as custodians for its separately managed accounts. Westfuller Advisors does not have custody of client assets.
- PershingPershing LLC · Jersey City, NJ · $2B69%
- Northern Trust BankNorthern Trust Bank · Chicago, IL · $904M31%
At year end, Westfuller Advisors’ separately managed accounts were largely in stocks (46%) and funds (20%). Its reported 13F holdings for the quarter ended 30 June 2026 total $275M across 765 positions; the largest are State Str SPDR S&P 500 ETF T (4.4%), iShares TR (3.6%) and Apple Inc. (3.6%).
What the accounts hold
- Stocks46%
- Funds20%
- Registered funds11%
- Pooled vehicles9%
- Bonds16%
- U.S. government and agency bonds9%
- State and local bonds4%
- Investment grade corporate bonds2%
- High-yield corporate bonds1%
- Cash5%
- Other13%
- Venture capital/private equity, real estate, liquid hedge funds13%
Reported 13F holdings
- $275M
- Reported 13F value
- 765
- Positions
- 30.8%
- In the 10 largest
- +18.6%
- Value vs. prior quarter
- State Str SPDR S&P 500 ETF T · TR Unit4.4%
- iShares TR · US Treas BD ETF3.6%
- Apple Inc.3.6%
- Vanguard Index Fds · S&P 500 ETF Shs3.4%
- Nvidia Corporation3.2%
- Vanguard Scottsdale Fds · Vng Rus1000grw2.8%
- Nushares ETF TR · Nuveen Esg US2.5%
- Amazon Com Inc.2.5%
- Vanguard World FD · Esg Intl Stk ETF2.4%
- iShares TR · Core MSCI Eafe2.3%
Together, the ten largest are 30.8% of reported value.
How many clients does Westfuller Advisors have?
Westfuller Advisors has 88 clients and manages $3.37 billion for them, as of March 2026. They include 49 high-net-worth individuals, 37 charitable organizations and 1 pooled investment vehicle.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Westfuller Advisors offer?
Westfuller Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Westfuller Advisors use?
Westfuller Advisors’ separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $2B and Northern Trust Bank (Chicago, IL), with $904M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Westfuller Advisors have?
Westfuller Advisors has 8 investment adviser representatives registered with state securities authorities, out of 23 employees, and 14 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Westfuller Advisors invest in?
At the end of its last fiscal year, Westfuller Advisors’ separately managed accounts held 46% exchange-traded equities, 13% other, 11% registered funds (mutual funds, ETFs, BDCs), 9% U.S. government and agency bonds, 9% pooled vehicles (private funds and similar), 5% cash and equivalents, 4% state and local bonds, 2% investment grade corporate bonds and 1% high-yield corporate bonds. The 13% other category is described as: Venture Capital/Private Equity, Real Estate, Liquid Hedge Funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Westfuller Advisors?
Westfuller Advisors is owned through a holding company by Daryl Hersch. Its direct owners are Ian Fuller, Lola West and Cambria Holdings, LLC, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Westfuller Advisors get paid?
Westfuller Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Westfuller Advisors?
Westfuller Advisors’ main office is at 1185 Avenue of the Americas, Suite 319, New York, NY 10036. Its phone number is 212-219-6198. Its website is westfulleradvisors.com.