WEA Financial Advisors provides financial planning, portfolio management for individuals and small businesses, and portfolio management for pooled vehicles. Financial planning was provided to 1,000 clients last fiscal year.
WEA Financial Advisors reports 618 clients. They include 616 individuals and 2 pension and profit-sharing plans. Of its assets, 100.0% ($508M across 616 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 100% | 13% |
| Pension and profit-sharing plans | <1% | 87% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 616 | $65.5M | 12.9% | $106K |
| Pension and profit-sharing plans | 2 | $442M | 87.1% | $221M |
| Total | 618 | $508M | 100% | $822K |
- Clients
- 616
- Regulatory AUM
- $65.5M
- AUM share
- 12.9%
- Avg. per client
- $106K
- Clients
- 2
- Regulatory AUM
- $442M
- AUM share
- 87.1%
- Avg. per client
- $221M
Total
- Clients
- 618
- Regulatory AUM
- $508M
- AUM share
- 100%
- Avg. per client
- $822K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1000
WEA Financial Advisors is paid through a percentage of assets under management and hourly charges; its fees and minimums are set out in its brochures on the SEC website.
Wea Member Benefit Trust owns 75% or more of WEA Financial Advisors. The leadership team of WEA Financial Advisors includes Chief Financial Officer Mary Hoffmann and Chief Compliance Officer Boyd Bender. It has 4 employees.
Leadership
- Mary HoffmannChief Financial Officer
- Boyd BenderChief Compliance Officer
- Karim HabibCEO
- Maiwa LorTrustee
- Kathleen MahoneyTrustee
- Jesse MartinezTrustee
- Peggy Olsen-WirtzTrustee
- Kristina SchillerSecretary
- Nathan UgoretzTrustee
- Abie VangTrustee
- Thomas WilcoxTrustee
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
- Nadia I Brown
- Anna Kayla Edelstein
- Andrea Lynn Hartwig
- Nkenza Tena Whitlow
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- 4 broker-dealer reps
- 4 insurance agents
- 1 soliciting firm
- Owns 75% or more of Wea Financial Advisors, Inc.
Wea Member Benefit Trust
Control person · since August 2007
WEA Financial Advisors’ regulatory assets grew 1.5× from $328M (March 2021) to $508M (July 2026); clients rose from 360 to 618 and employees fell from 5 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $508M | 618 | 4 | 1 |
| June 2025 | $554M | 620 | 4 | 1 |
| March 2024 | $472M | 587 | 3 | 1 |
| June 2023 | $400M | 666 | 3 | 1 |
| March 2022 | $446M | 587 | 3 | 1 |
| March 2021 | $328M | 360 | 5 | 1 |
Besides its headquarters, WEA Financial Advisors has 0 offices, with 1 listed address in Wisconsin.
Wisconsin · 1 listed address
- 660 John Nolen Drive, MadisonHQ
Contact and registration details
- Legal name
- Wea Financial Advisors, Inc.
- Headquarters
- 660 John Nolen Drive, Madison, WI 53713
- Website
- weabenefits.com
- Phone
- 800-279-4030
- SEC file
- 801-118359
- Structure
- Wisconsin corporation
- Fiscal year end
- December
WEA Financial Advisors uses Matrix Trust ($442M, 87%) and American Trust Custody ($65.5M, 13%) as custodians for its separately managed accounts. WEA Financial Advisors does not have custody of client assets.
- Matrix TrustMatrix Trust Company · Denver, CO · $442M87%
- American Trust CustodyAmerican Trust Custody · Pittsburgh, PA · $65.5M13%
At year end, WEA Financial Advisors’ separately managed accounts were mostly in funds (61%).
What the accounts hold
- Stocks6%
- Funds61%
- Other33%
- Group annuity contract through empower annuity insurance company.33%
How many clients does WEA Financial Advisors have?
WEA Financial Advisors has 618 clients and manages $508 million for them, as of July 2026. They include 616 individuals and 2 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 6 July 2026
What services does WEA Financial Advisors offer?
WEA Financial Advisors provides financial planning, portfolio management for individuals and small businesses, and portfolio management for pooled vehicles.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does WEA Financial Advisors use?
WEA Financial Advisors’ separately managed account assets are held at Matrix Trust Company (Denver, CO), with $442M and American Trust Custody (Pittsburgh, PA), with $65.5M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 6 July 2026
How many financial advisors does WEA Financial Advisors have?
WEA Financial Advisors has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 4 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does WEA Financial Advisors invest in?
At the end of its last fiscal year, WEA Financial Advisors’ separately managed accounts held 61% registered funds (mutual funds, ETFs, BDCs), 33% other and 6% exchange-traded equities. The 33% other category is described as: Group Annuity Contract Through Empower Annuity Insurance Company.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns WEA Financial Advisors?
WEA Financial Advisors’ direct owner is Wea Member Benefit Trust (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 6 July 2026
How does WEA Financial Advisors get paid?
WEA Financial Advisors is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact WEA Financial Advisors?
WEA Financial Advisors’ main office is at 660 John Nolen Drive, Madison, WI 53713. Its phone number is 800-279-4030. Its website is weabenefits.com.