We Financial Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
We Financial Group reports 140 clients. They include 96 individual clients and 44 high-net-worth individuals. Of its assets, 100.0% ($127M across 648 accounts) are managed with discretion. Of its clients, 2% are outside the U.S. It advised 110 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 69% | 31% |
| High-net-worth individuals | 31% | 69% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 96 | $40.1M | 31.5% | $418K |
| High-net-worth individuals | 44 | $87.3M | 68.5% | $1.98M |
| Total | 140 | $127M | 100% | $910K |
- Clients
- 96
- Regulatory AUM
- $40.1M
- AUM share
- 31.5%
- Avg. per client
- $418K
- Clients
- 44
- Regulatory AUM
- $87.3M
- AUM share
- 68.5%
- Avg. per client
- $1.98M
Total
- Clients
- 140
- Regulatory AUM
- $127M
- AUM share
- 100%
- Avg. per client
- $910K
- Clients outside the U.S.
- 2%
- Clients advised without assets under management last fiscal year
- 110
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
We Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Estate planning
- Estate planning is priced by complexity; the Trust-based Plan is $1,990, plus any deed transfer fees.
- Financial planning (hourly)
- Financial planning is billed hourly at a fee up to $400 per hour, paid in arrears.
Guillaume Decalf owns 75% or more of We Financial Group. The leadership team of We Financial Group includes Chief Compliance Officer Guillaume Decalf. It has 4 employees.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 75% or more of We Financial Group LLC
Guillaume Decalf
Control person · since April 2018
We Financial Group’s regulatory assets grew from $101M (July 2025) to $127M (April 2026); clients rose from 107 to 140 and employees from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $127M | 140 | 4 | 1 |
| Jul 2025July 2025 | $101M | 107 | 3 | 1 |
Besides its headquarters, We Financial Group has 0 offices, with 1 listed address in 1 state.
California · 1 listed address
- 447 Sutter St, Suite 506 - 1493, San FranciscoHQ
Other business names
We Financial Group has reported 7 other business names to the SEC.
- Oui Financial France
- Oui Financial International
- Oui Financial US
- Stripperfp
- We Financial France
- We Financial International
- We Financial US
Contact and registration details
- Legal name
- We Financial Group LLC
- Headquarters
- 447 Sutter St, Suite 506 - 1493, San Francisco, CA 94108
- Website
- wefinancialgroup.us
- Phone
- 415-994-9767
- SEC file
- 801-131895
- Structure
- California LLC
- Fiscal year end
- December
We Financial Group’s named custodians for separately managed accounts are Charles Schwab ($98.3M, 84%) and Fidelity ($18.6M, 16%). We Financial Group does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $18.6M16%
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $98.3M84%
At year end, We Financial Group’s separately managed accounts were mostly in stocks (69%) and funds (27%).
What the accounts hold
- Stocks69%
- Exchange-traded equities68%
- Non-exchange-traded equities1%
- Funds27%
- Cash2%
Filed values cover 98%. The neutral 2% gap has no reported category.
How many clients does We Financial Group have?
We Financial Group has 140 clients and manages $127 million for them, as of April 2026. They include 96 individual clients and 44 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 April 2026
What services does We Financial Group offer?
We Financial Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does We Financial Group use?
We Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $98.3M and Fidelity Brokerage Services LLC (Smithfield, RI), with $18.6M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 April 2026
How many financial advisors does We Financial Group have?
We Financial Group has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does We Financial Group invest in?
At the end of its last fiscal year, We Financial Group’s separately managed accounts held 68% exchange-traded equities, 27% registered funds (mutual funds, ETFs, BDCs), 2% cash and equivalents and 1% non-exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns We Financial Group?
We Financial Group’s direct owner is Guillaume Decalf (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 16 April 2026
How does We Financial Group get paid?
We Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact We Financial Group?
We Financial Group’s main office is at 447 Sutter St, Suite 506 - 1493, San Francisco, CA 94108. Its phone number is 415-994-9767. Its website is wefinancialgroup.us.
