Walter C. Flower & Co. provides portfolio management for individuals and small businesses.
Walter C. Flower & Co. reports 37 high-net-worth individuals. Of its assets, 98.9% ($585M across 35 accounts) are managed with discretion; $6.23M across 2 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| High-net-worth individuals | 100% | 100% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| High-net-worth individuals | 37 | $591M | 100.0% | $16M |
| Total | 37 | $591M | 100% | $16M |
- Clients
- 37
- Regulatory AUM
- $591M
- AUM share
- 100.0%
- Avg. per client
- $16M
Total
- Clients
- 37
- Regulatory AUM
- $591M
- AUM share
- 100%
- Avg. per client
- $16M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Walter C. Flower & Co. charges 0.40%–1.00% for its Portfolio management services. The brochure does not state whether the rate is annual. Each asset band is charged at its own rate. The fee is negotiable and has a $5,000 annual minimum.
| Asset band | Rate (period not stated) |
|---|---|
| $0–$100K | 1.00% |
| $100K–$10M | 0.50% |
| $10M and above | 0.40% |
Fee details and sources
Peter Howard owns 50% to 75% of Walter C. Flower & Co.. The leadership team of Walter C. Flower & Co. includes President Peter Howard and Chief Compliance Officer Samuel Schwing. It has 2 employees.
Leadership
- Peter HowardPresident
- Samuel SchwingChief Compliance Officer
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 50% to 75% of Walter C. Flower & Co., Inc
Peter Howard
Control person · since September 2022
Walter C. Flower & Co.’s regulatory assets grew 1.9× from $314M (December 2020) to $591M (February 2026); clients were 37 in both filings and employees fell from 5 to 2.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $591M | 37 | 2 | 1 |
| March 2025 | $471M | 38 | 2 | 1 |
| February 2024 | $460M | 43 | 3 | 1 |
| March 2023 | $381M | 38 | 3 | 1 |
| October 2021 | $408M | 39 | 5 | 1 |
| December 2020 | $314M | 36 | 5 | 1 |
Besides its headquarters, Walter C. Flower & Co. has 0 offices, with 1 listed address in Louisiana.
Louisiana · 1 listed address
- 3014 Dauphine St., New OrleansHQ
Contact and registration details
- Legal name
- Walter C. Flower & Co., Inc
- Headquarters
- 3014 Dauphine St., New Orleans, LA 70117
- Website
- Not reported
- Phone
- 504-561-0138
- SEC file
- 801-14116
- Structure
- Louisiana corporation
- Fiscal year end
- December
Walter C. Flower & Co. uses Wilmington Trust Investment Management ($204M, 51%) and UBS Financial Services ($193M, 49%) as custodians for its separately managed accounts. Walter C. Flower & Co. does not have custody of client assets.
- Wilmington Trust Investment ManagementWilmington Trust Investment Management, LLC · Wilmington, DE · $204M51%
- UBS Financial ServicesUBS Financial Services Inc. · Memphis, TN · $193M49%
At year end, Walter C. Flower & Co.’s separately managed accounts were mostly in stocks (80%) and bonds (10%).
What the accounts hold
- Stocks80%
- Bonds10%
- Cash10%
How many clients does Walter C. Flower & Co. have?
Walter C. Flower & Co. has 37 clients and manages $591 million for them, as of February 2026. They include 37 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 4 February 2026
What services does Walter C. Flower & Co. offer?
Walter C. Flower & Co. provides portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Walter C. Flower & Co. charge?
Walter C. Flower & Co. charges 0.40%–1.00% for its Portfolio management services. The brochure does not state whether the rate is annual. Each asset band is charged at its own rate. The fee is negotiable and has a $5,000 annual minimum.
Which custodians does Walter C. Flower & Co. use?
Walter C. Flower & Co.’s separately managed account assets are held at Wilmington Trust Investment Management, LLC (Wilmington, DE), with $204M and UBS Financial Services Inc. (Memphis, TN), with $193M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 February 2026
How many financial advisors does Walter C. Flower & Co. have?
Walter C. Flower & Co. has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Walter C. Flower & Co. invest in?
At the end of its last fiscal year, Walter C. Flower & Co.’s separately managed accounts held 80% exchange-traded equities, 10% U.S. government and agency bonds and 10% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Walter C. Flower & Co.?
Walter C. Flower & Co.’s direct owner is Peter Howard (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 4 February 2026
How does Walter C. Flower & Co. get paid?
Walter C. Flower & Co. is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Walter C. Flower & Co.?
Walter C. Flower & Co.’s main office is at 3014 Dauphine St., New Orleans, LA 70117. Its phone number is 504-561-0138.