Vista Finance provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 1–10 clients last fiscal year. The firm advises 1 private fund.
Vista Finance reports 98 clients. They include 58 high-net-worth individuals, 15 individual clients and 15 charitable organizations. Of its assets, 95.2% ($305M across 449 accounts) are managed with discretion; $15.3M across 4 accounts are not. A wrap fee program the firm both sponsors and manages holds $775M. It advised 6 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 15% | 1% |
| High-net-worth individuals | 59% | 81% |
| Charitable organizations | 15% | <1% |
| Corporations and other businesses | 10% | 17% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 15 | $4.03M | 1.3% | $268K |
| High-net-worth individuals | 58 | $260M | 81.2% | $4.48M |
| Charitable organizations | 15 | $1.57M | 0.5% | $104K |
| Corporations and other businesses | 10 | $54.6M | 17.1% | $5.46M |
| Total | 98 | $320M | 100% | $3.26M |
- Clients
- 15
- Regulatory AUM
- $4.03M
- AUM share
- 1.3%
- Avg. per client
- $268K
- Clients
- 58
- Regulatory AUM
- $260M
- AUM share
- 81.2%
- Avg. per client
- $4.48M
- Clients
- 15
- Regulatory AUM
- $1.57M
- AUM share
- 0.5%
- Avg. per client
- $104K
- Clients
- 10
- Regulatory AUM
- $54.6M
- AUM share
- 17.1%
- Avg. per client
- $5.46M
Total
- Clients
- 98
- Regulatory AUM
- $320M
- AUM share
- 100%
- Avg. per client
- $3.26M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 6
- Private funds advised
- 1
- Financial planning clients last fiscal year
- 1–10
Vista Finance charges up to 1.15% a year for its Wrap Comprehensive Portfolio Management. The fee is billed in advance, is negotiable and has a $15,000 annual minimum. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Flat or recurring fee set by the scope and complexity of the engagement; flat and annual recurring fees will not exceed $100,000.
- Portfolio Monitoring
- Maximum annual fee of 0.75% of assets under management or a $5,000 annual flat fee, whichever is greater; billed monthly in advance and negotiable.
- Retirement Plan Consulting
- Maximum annual fee of 0.50%, with fee arrangements set case by case in the signed consulting agreement.
Christopher Williams owns 50% to 75% of Vista Finance. The leadership team of Vista Finance includes Chief Compliance Officer Brian Landzaat. It has 5 employees, 4 of them in advisory roles.
Staff
- 5 employees
- 4 in advisory functions
- 4 state-registered reps
- 1 insurance agent
- Owns 50% to 75% of Vista Finance, LLC
Christopher Williams
Control person · since March 2021
- Owns 10% to 25% of Vista Finance, LLC
Brian Landzaat
Control person · since March 2021
- Owns 5% to 10% of Vista Finance, LLC
Lincoln Sorensen
Control person · since March 2021
Vista Finance’s regulatory assets grew from $214M (June 2021) to $320M (March 2026); clients rose from 15 to 98 and employees from 3 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $320M | 98 | 5 | 1 |
| Jul 2025July 2025 | $274M | 86 | 8 | 1 |
| Jul 2024July 2024 | $210M | 70 | 7 | 1 |
| Mar 2023March 2023 | $157M | 51 | 4 | 1 |
| Mar 2022March 2022 | $196M | 44 | 3 | 1 |
| Jun 2021June 2021 | $214M | 15 | 3 | 1 |
Besides its headquarters, Vista Finance has 0 offices, with 1 listed address in 1 state.
Missouri · 1 listed address
- 100 South Brentwood, Suite 350, ClaytonHQ
Contact and registration details
- Legal name
- Vista Finance, LLC
- Headquarters
- 100 South Brentwood, Suite 350, Clayton, MO 63105
- Website
- myvista.us
- Phone
- 314-518-5240
- @vista-finance-llc
- SEC file
- 801-120420
- Founded
- 2020
- Structure
- Missouri LLC
- Fiscal year end
- December
Vista Finance’s named custodian for separately managed accounts is Fidelity ($244M). Vista Finance has custody of $131M for 55 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $244M100%
At year end, Vista Finance’s separately managed accounts were mostly in stocks (71%) and bonds (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $179M across 69 positions; the largest are SPDR Gold TR (20.8%), Listed Fds TR (16.2%) and iShares TR (8.4%).
What the accounts hold
- Stocks71%
- Exchange-traded equities52%
- Non-exchange-traded equities19%
- Funds8%
- Bonds13%
- U.S. government and agency bonds12%
- State and local bonds1%
- Cash9%
How many clients does Vista Finance have?
Vista Finance has 98 clients and manages $320 million for them, as of March 2026. They include 58 high-net-worth individuals, 15 individual clients and 15 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does Vista Finance offer?
Vista Finance provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Vista Finance charge?
Vista Finance charges up to 1.15% a year for its Wrap Comprehensive Portfolio Management. The fee is billed in advance, is negotiable and has a $15,000 annual minimum.
Source: FORM ADV PART 2A - APPENDIX 1 - WRAP FEE PROGRAM BROCHURE, filed 27 March 2026
Which custodians does Vista Finance use?
Vista Finance’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $244M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does Vista Finance have?
Vista Finance has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Vista Finance invest in?
At the end of its last fiscal year, Vista Finance’s separately managed accounts held 52% exchange-traded equities, 19% non-exchange-traded equities, 12% U.S. government and agency bonds, 9% cash and equivalents, 8% registered funds (mutual funds, ETFs, BDCs) and 1% state and local bonds. It advises 1 private fund.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Vista Finance?
Vista Finance’s direct owners are Christopher Williams (50% to 75%), Brian Landzaat (10% to 25%) and Lincoln Sorensen (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does Vista Finance get paid?
Vista Finance is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Vista Finance?
Vista Finance’s main office is at 100 South Brentwood, Suite 350, Clayton, MO 63105. Its phone number is 314-518-5240. Its website is myvista.us.