NivaLet’s talk

Virtue Capital Management

Wealth managementRIA network

Brentwood, TNCRD 167816Updated

Virtue Capital Management is an investment adviser based in Brentwood, TN, registered with the SEC since 2014. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals, and corporations and other businesses. Its regulatory assets under management total $1.31 billion, as filed on 23 September 2026.

$1.31B
AUM
5,770
Clients
$225K
AUM per individual client
90
Advisory staff
82
Offices
1.00–1.95%
Annual fee

From Form ADV filed 23 September 2026SEC record

Services and clients

Virtue Capital Management provides financial planning, portfolio management for individuals and small businesses, and educational seminars. Financial planning was provided to 11–25 clients last fiscal year.

Virtue Capital Management reports 5,770 clients. They include 5,657 individual clients, 83 high-net-worth individuals, and 23 corporations and other businesses. Of its assets, 100.0% ($1.31B across 7,561 accounts) are managed with discretion. It advised 5 clients without assets under management last fiscal year.

Clients and assets by client type
Clients5,770 clients
Assets$1.31B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)98%75%
High-net-worth individuals1%24%
Charitable organizations<1%<1%
Corporations and other businesses<1%1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
5,657
Regulatory AUM
$984M
AUM share
75.1%
Avg. per client
$174K
High-net-worth individuals
Clients
83
Regulatory AUM
$308M
AUM share
23.5%
Avg. per client
$3.71M
Charitable organizations
Clients
7
Regulatory AUM
$3.96M
AUM share
0.3%
Avg. per client
$566K
Corporations and other businesses
Clients
23
Regulatory AUM
$14.3M
AUM share
1.1%
Avg. per client
$623K

Total

Clients
5,770
Regulatory AUM
$1.31B
AUM share
100%
Avg. per client
$227K
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
5
Private funds advised
0
Financial planning clients last fiscal year
11–25

Fees and minimums

Virtue Capital Management charges 1.00%–1.95% a year for its Investment Management Services; its fees and minimums are set out in its brochures on the SEC website.

Ownership and people

Virtue Financial Holdings, LLC owns 75% or more of Virtue Capital Management and is in turn owned by The Rettich Family Revocable Living Trust, Matthew and Michele Rettich, Trustees, Dated April 29, 2014 (25–50%) and Jeremy M. Rettich Revocable Living Trust Agreement Dated 12/02/2011 (25–50%). Jeremy Rettich is CEO; the leadership team includes Chief Operating Officer James Webb. It has 105 employees, 90 of them in advisory roles.

Leadership

  • Jeremy Rettich
    Chief Executive Officer and Chief Compliance Officer
  • James Webb
    Chief Operating Officer

Investment adviser representatives

89 representatives listed in the SEC register as of 9 October 2026.

  • Blair Israel Aaronson
  • James Paul Ball
  • Nancy Lee Bartolameolli
  • Justin Matthew Barwick
  • Stephen Paul Becker
  • Timothy Jay Beeman
  • Andrew Phillip Blakley
  • William Daniel Brooks
  • Tyler Jefferson Brown
  • Eric Dean Brumagin
  • Tammy Lee Byrd
  • Richard Scott Callison

Staff

  • 105 employees
  • 90 in advisory functions
  • 90 state-registered reps
  • 2 broker-dealer reps
  • 77 insurance agents
Who owns the firm
Virtue Capital Management, LLC· the adviser

  • Virtue Financial Holdings, LLC

    Control person · since January 2014

    Owns 75% or more of Virtue Capital Management, LLC

    • The Rettich Family Revocable Living Trust, Matthew and Michele Rettich, Trustees, Dated April 29, 2014

      Control person · since July 2020

      Owns 25% to 50% of Virtue Financial Holdings, LLC

      • Matthew Rettich

        Trustee · Control person · since April 2014

      • Michele Rettich

        Trustee · Control person · since April 2014

    • Jeremy M. Rettich Revocable Living Trust Agreement Dated 12/02/2011

      Control person · since July 2020

      Owns 25% to 50% of Virtue Financial Holdings, LLC

      • Jeremy Rettich

        Grantor and sole trustee · Control person · since December 2011

Growth and acquisitions

Virtue Capital Management’s regulatory assets grew 1.9× from $700M (March 2021) to $1.31B (September 2026); clients rose from 4,475 to 5,770 and employees fell from 139 to 105.

By annual filing
Measure
Figures from each annual filing
Virtue Capital Management figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
September 2026$1.31B5,77010582
March 2025$1.21B4,29410899
March 2024$787M3,70811099
March 2023$941M7,97313399
July 2022$1.07B5,419130103
March 2021$700M4,475139115

Offices and registration details

Besides its headquarters, Virtue Capital Management has 81 offices (15 private residences, listed without an address), with 67 listed addresses across 23 states.

Listed office addresses by state

Tennessee · 8 listed addresses

  • 12 Cadillac DR., Suite 280, BrentwoodHQ
  • 6263 Poplar Ave., Memphis
  • 750 Old Hickory BLVD., Brentwood
  • 46 Alexander Springs RD., Ethridge
  • 3104 Saundersville Ferry Road, Mount Juliet
  • 318 E College St, Dickson
  • 1500 Medical Center Parkway, Murfreesboro
  • 5050 Poplar Avenue, Memphis

Contact and registration details

Legal name
Virtue Capital Management, LLC
Headquarters
12 Cadillac DR., Suite 280, Brentwood, TN 37027
Website
Not reported
Phone
615-340-0801
LinkedIn
@virtue-capital-management
X
@virtuecm.com
SEC file
801-79938
Structure
Tennessee LLC
Fiscal year end
December

Custodians

Virtue Capital Management uses Charles Schwab ($1.31B) as custodian for its separately managed accounts. Virtue Capital Management has custody of $252M in client assets for 1,346 clients.

Reported separately managed account assets by custodian
$1.31B
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1.31B100%

Investments and reported holdings

At year end, Virtue Capital Management’s separately managed accounts were mostly in funds (71%) and stocks (18%). Its reported 13F holdings for the quarter ended 30 June 2026 total $749M across 343 positions; the largest are State Str SPDR S&P 500 ETF T (6.5%), iShares TR (5.3%) and First TR Exchange-traded FD (3.8%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks18%
  • Funds71%
  • Bonds3%
  • Cash8%

Reported 13F holdings

$749M
Reported 13F value
343
Positions
34.1%
In the 10 largest
+13.9%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. State Str SPDR S&P 500 ETF T · TR Unit6.5%
  2. iShares TR · 7-10 YR Trsy BD5.3%
  3. First TR Exchange-traded FD · Senior LN FD3.8%
  4. Vanguard Index Fds · S&P 500 ETF Shs3.0%
  5. SPDR Series Trust · ST Str Aggre ETF2.9%
  6. Bondbloxx ETF Trust · Bloomberg Ten YR2.9%
  7. SPDR Series Trust · ST Str Blo 1 ETF2.8%
  8. Invesco Qqq TR · Unit Ser 12.7%
  9. Nvidia Corporation2.4%
  10. Invesco Exchange Traded FD T · S&P500 Eql Wgt1.8%

Together, the ten largest are 34.1% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 5 August 2026

Common questions

How many clients does Virtue Capital Management have?

Virtue Capital Management has 5,770 clients and manages $1.31 billion for them, as of September 2026. They include 5,657 individual clients, 83 high-net-worth individuals, and 23 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 September 2026

What services does Virtue Capital Management offer?

Virtue Capital Management provides financial planning, portfolio management for individuals and small businesses, and educational seminars.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Virtue Capital Management charge?

Virtue Capital Management charges 1.00%–1.95% a year for its Investment Management Services.

Source: VCM ADV PART 2A, filed 5 October 2026

Which custodians does Virtue Capital Management use?

Virtue Capital Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $1.31B. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 September 2026

How many financial advisors does Virtue Capital Management have?

Virtue Capital Management has 90 investment adviser representatives registered with state securities authorities, out of 105 employees, and 90 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 77 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Virtue Capital Management invest in?

At the end of its last fiscal year, Virtue Capital Management’s separately managed accounts held 71% registered funds (mutual funds, ETFs, BDCs), 18% exchange-traded equities, 8% cash and equivalents and 3% U.S. government and agency bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Virtue Capital Management?

Virtue Capital Management’s direct owner is Virtue Financial Holdings, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 23 September 2026

How does Virtue Capital Management get paid?

Virtue Capital Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Virtue Capital Management?

Virtue Capital Management’s main office is at 12 Cadillac DR., Suite 280, Brentwood, TN 37027. Its phone number is 615-340-0801.

Source: Form ADV Part 1A, Item 1.F, filed 23 September 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 23 September 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. VCM ADV PART 2A, submitted 5 October 2026.
  3. IAPD firm record, CRD 167816.
  4. SEC registered adviser data, annual Form ADV amendments filed 19 March 2021 to 23 September 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 5 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

Download source data (JSON)How this directory is compiledReport a correction