Virtue Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, business succession planning, estate planning, family office services, insurance, philanthropic planning, and tax planning. Financial planning was provided to 11–25 clients last fiscal year.
Virtue Asset Management reports 97 clients. They include 77 high-net-worth individuals and 20 individual clients. Of its assets, 95.9% ($203M across 259 accounts) are managed with discretion; $8.67M across 2 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 21% | 2% |
| High-net-worth individuals | 79% | 94% |
| Pension and profit-sharing plans | Fewer than 5 | 4% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 20 | $3.88M | 1.8% | $194K |
| High-net-worth individuals | 77 | $199M | 94.1% | $2.58M |
| Pension and profit-sharing plans | Fewer than 5 | $8.67M | 4.1% | — |
| Total | 97 | $211M | 100% | — |
- Clients
- 20
- Regulatory AUM
- $3.88M
- AUM share
- 1.8%
- Avg. per client
- $194K
- Clients
- 77
- Regulatory AUM
- $199M
- AUM share
- 94.1%
- Avg. per client
- $2.58M
- Clients
- Fewer than 5
- Regulatory AUM
- $8.67M
- AUM share
- 4.1%
- Avg. per client
- —
Total
- Clients
- 97
- Regulatory AUM
- $211M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Virtue Asset Management charges 0.50%–0.80% a year for its Asset Management Fee. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
| Asset band | Annual rate |
|---|---|
| $0–$3M | 0.80% |
| $3M–$5M | 0.60% |
| $5M and above | 0.50% |
Fee details and sources
Robert Finley owns 75% or more of Virtue Asset Management. The leadership team of Virtue Asset Management includes Chief Compliance Officer Robert Finley. It has 3 employees.
Leadership
- Robert FinleyManaging Member and Chief Compliance Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Virtue Asset Management LLC
Robert Finley
Control person · since March 2016
Virtue Asset Management’s regulatory assets grew 1.9× from $112M (February 2022) to $211M (July 2026); clients rose from 51 to 97 and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $211M | 97 | 3 | 5 |
| Feb 2025February 2025 | $185M | 83 | 3 | 4 |
| Mar 2024March 2024 | $148M | 73 | 3 | 4 |
| Jun 2023June 2023 | $128M | 64 | 2 | 4 |
| Feb 2022February 2022 | $112M | 51 | 3 | 3 |
Besides its headquarters, Virtue Asset Management has 4 offices, with 5 listed addresses across 2 states.
Illinois · 4 listed addresses
- 308 W. Main Street, BarringtonHQ
- 155 N. Wacker, Chicago
- 2700 Patriot BLVD., Glenview
- 1010 Lake St., Oak Park
Nevada · 1 listed address
- 195 U.S. Highway 50, Zephyr Cove
Contact and registration details
- Legal name
- Virtue Asset Management LLC
- Headquarters
- 308 W. Main Street, Barrington, IL 60010
- Website
- virtueassetmanagement.com
- Phone
- 847-892-7145
- @10819583
- SEC file
- 801-123564
- Founded
- 2016
- Structure
- Illinois LLC
- Fiscal year end
- December
Virtue Asset Management’s named custodian for separately managed accounts is Charles Schwab ($203M). Virtue Asset Management has custody of $78.4M for 19 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $203M100%
At year end, Virtue Asset Management’s separately managed accounts were largely in stocks (40%) and funds (32%). Its reported 13F holdings for the quarter ended 30 June 2026 total $142M across 108 positions; the largest are Apple Inc. (5.3%), Alphabet Inc. (4.3%) and Dimensional ETF Trust (4.2%).
What the accounts hold
- Stocks40%
- Funds32%
- Bonds26%
- Investment grade corporate bonds24%
- U.S. government and agency bonds1%
- State and local bonds1%
- Cash2%
Reported 13F holdings
- $142M
- Reported 13F value
- 108
- Positions
- 35.6%
- In the 10 largest
- +13.4%
- Value vs. prior quarter
- Apple Inc.5.3%
- Alphabet Inc. · Cap Stk CL C4.3%
- Dimensional ETF Trust · US Equi Mark ETF4.2%
- Nvidia Corporation3.9%
- Vanguard Index Fds · Small CP ETF3.7%
- Vanguard Index Fds · Mid Cap ETF3.1%
- Dimensional ETF Trust · US Mktwide Value3.0%
- Invesco Exch Trd Slf Idx FD · Bul 2033 Cor ETF3.0%
- iShares TR · MSCI Eafe ETF2.6%
- Microsoft Corp.2.5%
Together, the ten largest are 35.6% of reported value.
How many clients does Virtue Asset Management have?
Virtue Asset Management has 97 clients and manages $211 million for them, as of July 2026. They include 77 high-net-worth individuals and 20 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 7 July 2026
What services does Virtue Asset Management offer?
Virtue Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, business succession planning, estate planning, family office services, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Virtue Asset Management charge?
Virtue Asset Management charges 0.50%–0.80% a year for its Asset Management Fee. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Source: VIRTUE ASSET MANAGEMENT ADV PART 2A, filed 7 July 2026
Which custodians does Virtue Asset Management use?
Virtue Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $203M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 7 July 2026
How many financial advisors does Virtue Asset Management have?
Virtue Asset Management has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Virtue Asset Management invest in?
At the end of its last fiscal year, Virtue Asset Management’s separately managed accounts held 40% exchange-traded equities, 32% registered funds (mutual funds, ETFs, BDCs), 24% investment grade corporate bonds, 2% cash and equivalents, 1% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Virtue Asset Management?
Virtue Asset Management’s direct owner is Robert Finley (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 7 July 2026
How does Virtue Asset Management get paid?
Virtue Asset Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Virtue Asset Management?
Virtue Asset Management’s main office is at 308 W. Main Street, Barrington, IL 60010. Its phone number is 847-892-7145. Its website is virtueassetmanagement.com.