Verdence Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.
Verdence Capital Advisors reports 1,876 clients. They include 1,043 individual clients, 755 high-net-worth individuals, and 61 corporations and other businesses. Of its assets, 95.9% ($4.44B across 7,342 accounts) are managed with discretion; $188M across 460 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 56% | 8% |
| High-net-worth individuals | 40% | 86% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | 1% |
| Corporations and other businesses | 3% | 5% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,043 | $367M | 7.9% | $352K |
| High-net-worth individuals | 755 | $3.97B | 85.8% | $5.26M |
| Pension and profit-sharing plans | 9 | $22.3M | 0.5% | $2.48M |
| Charitable organizations | 8 | $55.1M | 1.2% | $6.88M |
| Corporations and other businesses | 61 | $211M | 4.6% | $3.45M |
| Total | 1,876 | $4.63B | 100% | $2.47M |
- Clients
- 1,043
- Regulatory AUM
- $367M
- AUM share
- 7.9%
- Avg. per client
- $352K
- Clients
- 755
- Regulatory AUM
- $3.97B
- AUM share
- 85.8%
- Avg. per client
- $5.26M
- Clients
- 9
- Regulatory AUM
- $22.3M
- AUM share
- 0.5%
- Avg. per client
- $2.48M
- Clients
- 8
- Regulatory AUM
- $55.1M
- AUM share
- 1.2%
- Avg. per client
- $6.88M
- Clients
- 61
- Regulatory AUM
- $211M
- AUM share
- 4.6%
- Avg. per client
- $3.45M
Total
- Clients
- 1,876
- Regulatory AUM
- $4.63B
- AUM share
- 100%
- Avg. per client
- $2.47M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Verdence Capital Advisors charges 0.30%–1.00% a year for its Annual Fee Schedule. Each asset band is charged at its own rate. The fee is billed in advance and has a $10,000 annual minimum.
| Asset band | Annual rate |
|---|---|
| $0–$5M | 1.00% |
| $5M–$10M | 0.75% |
| $10M–$25M | 0.65% |
| $25M–$50M | 0.55% |
| $50M–$100M | 0.45% |
| $100M and above | 0.30% |
Fee details and sources
Project Foxtrot Acquisition, LLC owns 50% to 75% of Verdence Capital Advisors and is in turn owned by WPCG Aspire Holdings, LLC (75% or more). Leo Kelly is CEO; the leadership team includes President Thomas New and Chief Operating Officer Kevin Cuff. It has 52 employees, 29 of them in advisory roles.
Staff
- 52 employees
- 29 in advisory functions
- 34 state-registered reps
- 5 soliciting firms
- Owns 50% to 75% of Verdence Capital Advisors, LLC
Project Foxtrot Acquisition, LLC
Control person · since April 2026
- Owns 75% or more of Project Foxtrot Acquisition, LLC
WPCG Aspire Holdings, LLC
Control person · since April 2026
- Owns 75% or more of WPCG Aspire Holdings, LLC
WPCG Aspire, LLC
Control person · since April 2026
- Owns 75% or more of WPCG Aspire, LLC
Aspire Holdings, LLC
Control person · since April 2026
- Owns 50% to 75% of Aspire Holdings, LLC
Foxtrot Blocker Corp
Control person · since April 2026
- Owns 25% to 50% of Verdence Capital Advisors, LLC
Verdence Legacy Holdings, LLC
Control person · since April 2026
- Owns 25% to 50% of Verdence Legacy Holdings, LLC
Leo Kelly
Control person · since April 2026
Verdence Capital Advisors’ regulatory assets grew 1.9× from $2.47B (March 2021) to $4.63B (May 2026); clients rose from 1,132 to 1,876 and employees from 29 to 52.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| May 2026May 2026 | $4.63B | 1,876 | 52 | 7 |
| Mar 2025March 2025 | $3.91B | 1,751 | 49 | 6 |
| Mar 2024March 2024 | $3.31B | 1,550 | 47 | 5 |
| Apr 2023April 2023 | $2.74B | 1,363 | 40 | 4 |
| Apr 2022April 2022 | $2.84B | 1,285 | 38 | 4 |
| Mar 2021March 2021 | $2.47B | 1,132 | 29 | 3 |
Besides its headquarters, Verdence Capital Advisors has 6 offices (3 private residences, listed without an address), with 4 listed addresses across 4 states.
Florida · 1 listed address
- 5551 Ridgewood DR, Naples
Maryland · 1 listed address
- 50 Schilling Road, Suite 300, Hunt ValleyHQ
Massachusetts · 1 listed address
- 33 Bradford Street, Concord
Virginia · 1 listed address
- 44 Canal Center Plaza, Alexandria
Other business names
Verdence Capital Advisors has reported 2 other business names to the SEC.
- Ria+
- Verdence/Family
Contact and registration details
- Legal name
- Verdence Capital Advisors, LLC
- Headquarters
- 50 Schilling Road, Suite 300, Hunt Valley, MD 21031
- Website
- verdence.com
- Phone
- 410-472-5380
- @verdence-capital-advisors
- SEC file
- 801-110722
- Structure
- Delaware LLC
- Fiscal year end
- December
Verdence Capital Advisors’ named custodians for separately managed accounts are Fidelity ($3.76B, 86%) and Charles Schwab ($627M, 14%). Verdence Capital Advisors has custody of $1.43B for 1,923 clients.
- FidelityNational Financial Services LLC · Boston, MA · $3.76B86%
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $627M14%
At year end, Verdence Capital Advisors’ separately managed accounts were largely in funds (41%) and stocks (27%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.9B across 658 positions; the largest are SPDR Series Trust (3.5%), Apple Inc. (3.0%) and Janus Detroit Str TR (2.6%).
What the accounts hold
- Stocks27%
- Exchange-traded equities26%
- Non-exchange-traded equities1%
- Funds41%
- Registered funds37%
- Pooled vehicles4%
- Bonds15%
- State and local bonds8%
- Investment grade corporate bonds4%
- U.S. government and agency bonds2%
- Sovereign bonds1%
- Cash18%
- Other2%
- Derivatives1%
- Annuities1%
How many clients does Verdence Capital Advisors have?
Verdence Capital Advisors has 1,876 clients and manages $4.63 billion for them, as of May 2026. They include 1,043 individual clients, 755 high-net-worth individuals, and 61 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 May 2026
What services does Verdence Capital Advisors offer?
Verdence Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Verdence Capital Advisors charge?
Verdence Capital Advisors charges 0.30%–1.00% a year for its Annual Fee Schedule. Each asset band is charged at its own rate. The fee is billed in advance and has a $10,000 annual minimum.
Source: ADV PART 2A, filed 22 May 2026
Which custodians does Verdence Capital Advisors use?
Verdence Capital Advisors’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $3.76B and Charles Schwab & Co., Inc. (San Francisco, CA), with $627M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 May 2026
How many financial advisors does Verdence Capital Advisors have?
Verdence Capital Advisors has 34 investment adviser representatives registered with state securities authorities, out of 52 employees, and 29 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Verdence Capital Advisors invest in?
At the end of its last fiscal year, Verdence Capital Advisors’ separately managed accounts held 37% registered funds (mutual funds, ETFs, BDCs), 26% exchange-traded equities, 18% cash and equivalents, 8% state and local bonds, 4% investment grade corporate bonds, 4% pooled vehicles (private funds and similar), 2% U.S. government and agency bonds, 1% non-exchange-traded equities, 1% sovereign bonds, 1% derivatives and 1% other. The 1% other category is described as: Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Verdence Capital Advisors?
Verdence Capital Advisors is owned through a chain of holding companies by Leo Kelly and Foxtrot Blocker Corp. Its direct owners are Project Foxtrot Acquisition, LLC (50% to 75%) and Verdence Legacy Holdings, LLC (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 22 May 2026
How does Verdence Capital Advisors get paid?
Verdence Capital Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Verdence Capital Advisors?
Verdence Capital Advisors’ main office is at 50 Schilling Road, Suite 300, Hunt Valley, MD 21031. Its phone number is 410-472-5380. Its website is verdence.com.