USA Financial Formulas provides portfolio management for individuals and small businesses and portfolio management for institutions.
USA Financial Formulas reports 7,489 individuals. Of its assets, 100.0% ($534M across 7,489 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 100% | 100% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 7,489 | $534M | 100.0% | $71.4K |
| Total | 7,489 | $534M | 100% | $71.4K |
- Clients
- 7,489
- Regulatory AUM
- $534M
- AUM share
- 100.0%
- Avg. per client
- $71.4K
Total
- Clients
- 7,489
- Regulatory AUM
- $534M
- AUM share
- 100%
- Avg. per client
- $71.4K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
USA Financial Formulas is paid through a percentage of assets under management. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
USA Financial LLC owns 75% or more of USA Financial Formulas and is in turn owned by Al Marketing LLC (75% or more). The leadership team of USA Financial Formulas includes President Brent Enders, Chief Financial Officer William Bachert and Chief Compliance Officer Dawn Thomason. It has 38 employees, 4 of them in advisory roles.
Staff
- 38 employees
- 4 in advisory functions
- 26 state-registered reps
- 26 broker-dealer reps
- 4 insurance agents
- 2 soliciting firms
- Owns 75% or more of USA Financial Formulas LLC
USA Financial LLC
Control person · since January 2010
- Owns 75% or more of USA Financial LLC
Al Marketing LLC
Control person · since August 2021
- Owns 75% or more of Al Marketing LLC
Amerilife Group LLC
Control person · since August 2021
- Owns 75% or more of Amerilife Group LLC
Amerilife Midco LLC
Control person · since August 2021
- Owns 75% or more of Amerilife Midco LLC
Amerilife Holdings LLC
Control person · since August 2021
- Owns 75% or more of Amerilife Holdings LLC
Accelerate Buyer LLC
Control person · since August 2021
- Owns 75% or more of Accelerate Buyer LLC
Accelerate Intermediate Holdings 1 LLC
Control person · since August 2021
- Owns 75% or more of Accelerate Intermediate Holdings 1 LLC
Accelerate Intermediate Holdings 2 LLC
Control person · since August 2021
- Owns 75% or more of Accelerate Intermediate Holdings 2 LLC
Accelerate Topco Holdings LLC
Control person · since August 2021
- Owns 25% to 50% of Accelerate Topco Holdings LLC
Amerilife Blocker Holdings LLC
Control person · since November 2022
- Owns 50% to 75% of Amerilife Blocker Holdings LLC
THL Amerilife Parallel SPV LP
Control person · since November 2022
THL Al Blocked Buyer Feeder LP
Limited partner · Control person · since November 2022
- Owns 75% or more of THL Al Blocked Buyer Feeder LP
Icg Holiday Partners I LP
Control person · since November 2022
- Owns 25% to 50% of Accelerate Topco Holdings LLC
GC Propel Holdings Inc
Control person · since August 2022
- Owns 25% to 50% of GC Propel Holdings Inc
GC Propel Aggregator LP
Control person · since August 2022
- Owns 50% to 75% of GC Propel Aggregator LP
Genstar Capital Partners X LP
Control person · since August 2022
Genstar Capital X LP
General partner · Control person · since August 2022
Genstar X GP LLC
General partner · Control person · since August 2022
GC Propel Aggregator GP LLC
General partner · Control person · since August 2022
USA Financial Formulas’ regulatory assets grew from $481M (March 2021) to $534M (March 2026); clients rose from 5,099 to 7,489 and employees from 35 to 38.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $534M | 7,489 | 38 | 1 |
| Mar 2025March 2025 | $626M | 8,608 | 52 | 1 |
| Apr 2024April 2024 | $586M | 6,411 | 52 | 1 |
| Mar 2023March 2023 | $544M | 8,924 | 52 | 1 |
| Mar 2022March 2022 | $741M | 6,690 | 35 | 1 |
| Mar 2021March 2021 | $481M | 5,099 | 35 | 1 |
Besides its headquarters, USA Financial Formulas has 0 offices, with 1 listed address in 1 state.
Michigan · 1 listed address
- 6020 East Fulton Street, AdaHQ
Other business names
USA Financial Formulas has reported 3 other business names to the SEC.
- Portformulas
- USA Financial Formulas Corporation
- USA Financial Portformulas Corporation
Contact and registration details
- Legal name
- USA Financial Formulas LLC
- Headquarters
- 6020 East Fulton Street, Ada, MI 49301
- Website
- usafinancial.com
- Phone
- 888-407-8198
- SEC file
- 801-67442
- Structure
- Delaware LLC
- Fiscal year end
- December
USA Financial Formulas’ named custodian for separately managed accounts is TD Ameritrade ($586M). USA Financial Formulas does not have custody of client assets.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- TD AmeritradeTD Ameritrade, Inc. · Omaha, NE · $586M100%
At year end, USA Financial Formulas’ separately managed accounts were mostly in stocks (59%) and cash (32%). Its reported 13F holdings for the quarter ended 30 June 2026 total $546M across 412 positions; the largest are Blackrock Institutional Trust Company N.a. - Btc iShares U.S. Basic Ma (11.7%), iShares Russell 2000 ETF (11.4%) and iShares MSCI Emerging Markets ETF (11.1%).
What the accounts hold
- Stocks59%
- Funds9%
- Cash32%
How many clients does USA Financial Formulas have?
USA Financial Formulas has 7,489 clients and manages $534 million for them, as of March 2026. They include 7,489 individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does USA Financial Formulas offer?
USA Financial Formulas provides portfolio management for individuals and small businesses and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does USA Financial Formulas use?
USA Financial Formulas’ separately managed account assets are held at TD Ameritrade, Inc. (Omaha, NE), with $586M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does USA Financial Formulas have?
USA Financial Formulas has 26 investment adviser representatives registered with state securities authorities, out of 38 employees, and 4 perform investment advisory functions. 26 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does USA Financial Formulas invest in?
At the end of its last fiscal year, USA Financial Formulas’ separately managed accounts held 59% exchange-traded equities, 32% cash and equivalents and 9% registered funds (mutual funds, ETFs, BDCs).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns USA Financial Formulas?
USA Financial Formulas is owned through a chain of holding companies by Icg Holiday Partners I LP. Its direct owner is USA Financial LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does USA Financial Formulas get paid?
USA Financial Formulas is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact USA Financial Formulas?
USA Financial Formulas’ main office is at 6020 East Fulton Street, Ada, MI 49301. Its phone number is 888-407-8198. Its website is usafinancial.com.