United Financial Planning Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, tax planning, and tax preparation. Financial planning was provided to 101–250 clients last fiscal year.
United Financial Planning Group reports 188 clients. They include 112 high-net-worth individuals and 76 individual clients. Of its assets, 91.2% ($317M across 171 accounts) are managed with discretion; $30.5M across 17 accounts are not. It advised 75 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 40% | 10% |
| High-net-worth individuals | 60% | 90% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 76 | $34.5M | 9.9% | $454K |
| High-net-worth individuals | 112 | $313M | 90.1% | $2.79M |
| Total | 188 | $347M | 100% | $1.85M |
- Clients
- 76
- Regulatory AUM
- $34.5M
- AUM share
- 9.9%
- Avg. per client
- $454K
- Clients
- 112
- Regulatory AUM
- $313M
- AUM share
- 90.1%
- Avg. per client
- $2.79M
Total
- Clients
- 188
- Regulatory AUM
- $347M
- AUM share
- 100%
- Avg. per client
- $1.85M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 75
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
United Financial Planning Group charges 0.25%–1.00% a year for its Asset Management Services. The fee is billed in advance or in arrears and is negotiable. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Hourly financial planning and consulting
- The hourly fee for planning and consulting generally ranges from $200 to $500.
- One-time financial planning
- One-time fixed fees for financial planning range from $1,500 to $15,000, depending on plan complexity.
- Ongoing financial planning
- Ongoing financial planning fees are negotiable and typically range from $1,500 to $5,000 per quarter.
Gerard Barrasso owns 75% or more of United Financial Planning Group. The leadership team of United Financial Planning Group includes President Gerard Barrasso. It has 8 employees, 4 of them in advisory roles.
Staff
- 8 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 75% or more of United Financial Planning Group LLC
Gerard Barrasso
Control person · since September 2007
United Financial Planning Group’s regulatory assets grew 2.5× from $138M (March 2021) to $347M (May 2026); clients rose from 88 to 188 and employees from 3 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| May 2026May 2026 | $347M | 188 | 8 | 6 |
| Jun 2025June 2025 | $305M | 198 | 8 | 6 |
| Feb 2024February 2024 | $244M | 193 | 8 | 5 |
| Mar 2023March 2023 | $191M | 224 | 7 | 5 |
| Jun 2022June 2022 | $177M | 139 | 7 | 4 |
| Mar 2021March 2021 | $138M | 88 | 3 | 3 |
Besides its headquarters, United Financial Planning Group has 5 offices (3 private residences, listed without an address), with 3 listed addresses in 1 state.
New York · 3 listed addresses
- 350 Motor Parkway, Suite 300, HauppaugeHQ
- 14 Penn Plaza, New York
- 1129 Northern BLVD., Manhasset
Other business names
United Financial Planning Group has reported 1 other business name to the SEC.
- Thinking Cap Financial
Contact and registration details
- Legal name
- United Financial Planning Group LLC
- Headquarters
- 350 Motor Parkway, Suite 300, Hauppauge, NY 11788-2981
- Website
- unitedfpg.com
- Phone
- 631-234-0871
- SEC file
- 801-113324
- Founded
- 2007
- Structure
- New York LLC
- Fiscal year end
- December
United Financial Planning Group’s named custodian for separately managed accounts is Charles Schwab ($298M). United Financial Planning Group does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $298M100%
At year end, United Financial Planning Group’s separately managed accounts were mostly in funds (66%) and bonds (19%). Its reported 13F holdings for the quarter ended 30 June 2026 total $197M across 465 positions; the largest are Vanguard Value Index (17.9%), Vanguard Growth Index (16.9%) and Vanguard FTSE Developed (16.3%).
What the accounts hold
- Stocks6%
- Funds66%
- Bonds19%
- U.S. government and agency bonds16%
- State and local bonds2%
- Investment grade corporate bonds1%
- Cash10%
How many clients does United Financial Planning Group have?
United Financial Planning Group has 188 clients and manages $347 million for them, as of May 2026. They include 112 high-net-worth individuals and 76 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 May 2026
What services does United Financial Planning Group offer?
United Financial Planning Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, tax planning, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does United Financial Planning Group charge?
United Financial Planning Group charges 0.25%–1.00% a year for its Asset Management Services. The fee is billed in advance or in arrears and is negotiable.
Source: UNITED FINANCIAL PLANNING GROUP FORM ADV PART 2A, filed 31 March 2026
Which custodians does United Financial Planning Group use?
United Financial Planning Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $298M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 May 2026
How many financial advisors does United Financial Planning Group have?
United Financial Planning Group has 4 investment adviser representatives registered with state securities authorities, out of 8 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does United Financial Planning Group invest in?
At the end of its last fiscal year, United Financial Planning Group’s separately managed accounts held 66% registered funds (mutual funds, ETFs, BDCs), 16% U.S. government and agency bonds, 10% cash and equivalents, 6% exchange-traded equities, 2% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns United Financial Planning Group?
United Financial Planning Group’s direct owner is Gerard Barrasso (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 13 May 2026
How does United Financial Planning Group get paid?
United Financial Planning Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact United Financial Planning Group?
United Financial Planning Group’s main office is at 350 Motor Parkway, Suite 300, Hauppauge, NY 11788-2981. Its phone number is 631-234-0871. Its website is unitedfpg.com.