TruNorth Capital Management provides portfolio management for individuals and small businesses, portfolio management for institutions, publishing newsletters, estate planning, financial planning, insurance, retirement plan services, and tax planning.
TruNorth Capital Management reports 356 clients. They include 175 individual clients, 167 high-net-worth individuals, and 7 pension and profit-sharing plans. Of its assets, 100.0% ($725M across 1,045 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 49% | 8% |
| High-net-worth individuals | 47% | 87% |
| Pension and profit-sharing plans | 2% | 4% |
| Charitable organizations | <1% | 1% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 175 | $55.5M | 7.7% | $317K |
| High-net-worth individuals | 167 | $633M | 87.3% | $3.79M |
| Pension and profit-sharing plans | 7 | $27.8M | 3.8% | $3.97M |
| Charitable organizations | Fewer than 5 | $7.35M | 1.0% | $2.45M |
| Corporations and other businesses | Fewer than 5 | $1.15M | 0.2% | $287K |
| Total | 356 | $725M | 100% | — |
- Clients
- 175
- Regulatory AUM
- $55.5M
- AUM share
- 7.7%
- Avg. per client
- $317K
- Clients
- 167
- Regulatory AUM
- $633M
- AUM share
- 87.3%
- Avg. per client
- $3.79M
- Clients
- 7
- Regulatory AUM
- $27.8M
- AUM share
- 3.8%
- Avg. per client
- $3.97M
- Clients
- Fewer than 5
- Regulatory AUM
- $7.35M
- AUM share
- 1.0%
- Avg. per client
- $2.45M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.15M
- AUM share
- 0.2%
- Avg. per client
- $287K
Total
- Clients
- 356
- Regulatory AUM
- $725M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
TruNorth Capital Management charges 0.10%–0.33% a year for its Fee Schedule. The fee is billed in arrears and has a $1,250 annual minimum.
Fee details and sources
Brian Mullally owns 25% to 50% of TruNorth Capital Management. The leadership team of TruNorth Capital Management includes President Kevin Miller. It has 4 employees.
Leadership
- Kevin MillerPresident, CEO, and Chief Compliance Officer
- Brian MullallyMember, Relationship Manager
Kristin BennettMember- Jean-Claude MorissetMember
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 25% to 50% of Trunorth Capital Management, L.L.C.
Brian Mullally
Control person · since May 2021
- Owns 25% to 50% of Trunorth Capital Management, L.L.C.
Kevin Miller
Control person · since May 2021
- Owns 5% to 10% of Trunorth Capital Management, L.L.C.
Kristin Bennett
since December 2024
- Owns 5% to 10% of Trunorth Capital Management, L.L.C.
Jean-Claude Morisset
since December 2024
TruNorth Capital Management’s regulatory assets grew 3.2× from $226M (May 2021) to $725M (May 2026); clients rose from 237 to 356 and employees from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $725M | 356 | 4 | 3 |
| July 2025 | $531M | 324 | 4 | 3 |
| March 2024 | $415M | 309 | 4 | 2 |
| May 2023 | $295M | 267 | 4 | 2 |
| March 2022 | $270M | 239 | 3 | 2 |
| May 2021 | $226M | 237 | 3 | 3 |
Besides its headquarters, TruNorth Capital Management has 2 offices (2 private residences, listed without an address), with 1 listed address in Michigan.
Michigan · 1 listed address
- 1090 North 10th Street, Suite 210, KalamazooHQ
Contact and registration details
- Legal name
- Trunorth Capital Management, L.L.C.
- Headquarters
- 1090 North 10th Street, Suite 210, Kalamazoo, MI 49009
- Website
- trunorthcapital.com
- Phone
- 877-469-0446
- @trunorth-capital-management-llc
- SEC file
- 801-119211
- Founded
- 2012
- Structure
- Michigan LLC
- Fiscal year end
- December
TruNorth Capital Management uses Charles Schwab ($696M) as custodian for its separately managed accounts. TruNorth Capital Management has custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $696M100%
At year end, TruNorth Capital Management’s separately managed accounts were mostly in funds (89%). Its reported 13F holdings for the quarter ended 30 June 2026 total $623M across 123 positions; the largest are Schwab Strategic TR (25.3%), Schwab Strategic TR (10.6%) and Schwab Strategic TR (8.2%).
What the accounts hold
- Stocks8%
- Funds89%
- Registered funds88%
- Pooled vehicles1%
- Cash3%
Reported 13F holdings
- $623M
- Reported 13F value
- 123
- Positions
- 74.0%
- In the 10 largest
- +19.4%
- Value vs. prior quarter
- Schwab Strategic TR · US Brd Mkt ETF25.3%
- Schwab Strategic TR · Intl Eqty ETF10.6%
- Schwab Strategic TR · Sht TM US Tres8.2%
- Schwab Strategic TR · US Sml Cap ETF5.5%
- Dimensional ETF Trust · Core Fixe IN ETF5.0%
- Schwab Strategic TR · US Aggregate B5.0%
- Schwab Strategic TR · Fundamental US L4.7%
- iShares TR · Core S&P Ttl Stk4.2%
- Schwab Strategic TR · Emrg Mkteq ETF2.9%
- Dimensional ETF Trust · Glob CO Plus ETF2.6%
Together, the ten largest are 74.0% of reported value.
How many clients does TruNorth Capital Management have?
TruNorth Capital Management has 356 clients and manages $725 million for them, as of May 2026. They include 175 individual clients, 167 high-net-worth individuals, and 7 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 May 2026
What services does TruNorth Capital Management offer?
TruNorth Capital Management provides portfolio management for individuals and small businesses, portfolio management for institutions, publishing newsletters, estate planning, financial planning, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does TruNorth Capital Management charge?
TruNorth Capital Management charges 0.10%–0.33% a year for its Fee Schedule. The fee is billed in arrears and has a $1,250 annual minimum.
Source: TRUNORTH CAPITAL MANAGEMENT ADV 2A BROCHURE JANUARY 2025, filed 28 May 2026
Which custodians does TruNorth Capital Management use?
TruNorth Capital Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $696M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 May 2026
How many financial advisors does TruNorth Capital Management have?
TruNorth Capital Management has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does TruNorth Capital Management invest in?
At the end of its last fiscal year, TruNorth Capital Management’s separately managed accounts held 88% registered funds (mutual funds, ETFs, BDCs), 8% exchange-traded equities, 3% cash and equivalents and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns TruNorth Capital Management?
TruNorth Capital Management’s direct owners are Brian Mullally, Kevin Miller, Kristin Bennett and Jean-Claude Morisset, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 28 May 2026
How does TruNorth Capital Management get paid?
TruNorth Capital Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact TruNorth Capital Management?
TruNorth Capital Management’s main office is at 1090 North 10th Street, Suite 210, Kalamazoo, MI 49009. Its phone number is 877-469-0446. Its website is trunorthcapital.com.