TrueFG provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 1–10 clients last fiscal year.
TrueFG reports 667 clients. They include 518 individual clients and 149 high-net-worth individuals. Of its assets, 100.0% ($409M across 2,148 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $1.23B. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 78% | 41% |
| High-net-worth individuals | 22% | 59% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 518 | $167M | 40.8% | $322K |
| High-net-worth individuals | 149 | $242M | 59.2% | $1.62M |
| Total | 667 | $409M | 100% | $613K |
- Clients
- 518
- Regulatory AUM
- $167M
- AUM share
- 40.8%
- Avg. per client
- $322K
- Clients
- 149
- Regulatory AUM
- $242M
- AUM share
- 59.2%
- Avg. per client
- $1.62M
Total
- Clients
- 667
- Regulatory AUM
- $409M
- AUM share
- 100%
- Avg. per client
- $613K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
TrueFG is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Initial financial planning and consulting is a flat fee of $500 to $2,000; ongoing planning for non-portfolio clients is also a flat fee.
- Retirement Plan Consulting
- Retirement plan consulting is a fee of up to 1.25% of plan assets under management per year.
Scott Brischke owns 50% to 75% of TrueFG. The leadership team of TrueFG includes Chief Compliance Officer Marie Freemyer. It has 2 employees.
Leadership
Marie FreemyerManaging Member & Chief Compliance Officer
Scott BrischkeManaging Member
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 50% to 75% of Truefg, LLC
Scott Brischke
Control person · since March 2017
- Owns 50% to 75% of Truefg, LLC
Marie Freemyer
Control person · since March 2017
TrueFG’s regulatory assets grew 2.3× from $180M (January 2021) to $409M (March 2026); clients rose from 488 to 667 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $409M | 667 | 2 | 1 |
| Mar 2025March 2025 | $346M | 626 | 2 | 1 |
| Mar 2024March 2024 | $261M | 601 | 2 | 1 |
| Feb 2023February 2023 | $231M | 580 | 2 | 1 |
| Feb 2022February 2022 | $252M | 517 | 2 | 1 |
| Jan 2021January 2021 | $180M | 488 | 2 | 1 |
Besides its headquarters, TrueFG has 0 offices, with 1 listed address in 1 state.
Texas · 1 listed address
- 1464 E Whitestone BLVD, Suite 1601, Cedar ParkHQ
Other business names
TrueFG has reported 1 other business name to the SEC.
- True Financial Group
Contact and registration details
- Legal name
- Truefg, LLC
- Headquarters
- 1464 E Whitestone BLVD, Suite 1601, Cedar Park, TX 78613
- Website
- truefg.com
- Phone
- 512-649-2383
- SEC file
- 801-110087
- Structure
- Texas LLC
- Fiscal year end
- December
TrueFG’s named custodian for separately managed accounts is Charles Schwab ($409M). TrueFG has custody of $258M for 474 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Omaha, NE · $409M100%
At year end, TrueFG’s separately managed accounts were mostly in stocks (97%). Its reported 13F holdings for the quarter ended 30 June 2026 total $428M across 75 positions; the largest are SPDR Index Shs Fds (16.3%), iShares TR (15.2%) and Vanguard Index Fds (12.8%).
What the accounts hold
- Stocks97%
- Bonds1%
- Cash1%
- Other1%
- Mutual funds1%
Reported 13F holdings
- $428M
- Reported 13F value
- 75
- Positions
- 87.1%
- In the 10 largest
- +13.5%
- Value vs. prior quarter
- SPDR Index Shs Fds · ST Str PO EX ETF16.3%
- iShares TR · Core S&P Mcp ETF15.2%
- Vanguard Index Fds · Value ETF12.8%
- SPDR Series Trust · ST Str P500grw12.7%
- SPDR Series Trust · ST Str Aggre ETF7.8%
- iShares TR · Core S&P Scp ETF7.5%
- Fidelity Covington Trust · MSCI RL Est ETF4.8%
- SPDR Series Trust · ST Inter BD ETF4.4%
- SPDR Index Shs Fds · ST Port Mark ETF3.4%
- SPDR Series Trust · ST Shor Corp. ETF2.2%
Together, the ten largest are 87.1% of reported value.
How many clients does TrueFG have?
TrueFG has 667 clients and manages $409 million for them, as of March 2026. They include 518 individual clients and 149 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does TrueFG offer?
TrueFG provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does TrueFG use?
TrueFG’s separately managed account assets are held at Charles Schwab & Co., Inc. (Omaha, NE), with $409M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does TrueFG have?
TrueFG has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does TrueFG invest in?
At the end of its last fiscal year, TrueFG’s separately managed accounts held 97% exchange-traded equities, 1% high-yield corporate bonds, 1% cash and equivalents and 1% other. The 1% other category is described as: Mutual Funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns TrueFG?
TrueFG’s direct owners are Scott Brischke (50% to 75%) and Marie Freemyer (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does TrueFG get paid?
TrueFG is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact TrueFG?
TrueFG’s main office is at 1464 E Whitestone BLVD, Suite 1601, Cedar Park, TX 78613. Its phone number is 512-649-2383. Its website is truefg.com.