True Freedom Investing provides selecting other managers, publishing newsletters and market timing.
True Freedom Investing reports 6,652 clients. They include 6,440 individual clients and 212 high-net-worth individuals. Of its assets, 100.0% ($1.56B across 6,652 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 97% | 73% |
| High-net-worth individuals | 3% | 27% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 6,440 | $1.14B | 73.1% | $177K |
| High-net-worth individuals | 212 | $419M | 26.9% | $1.97M |
| Total | 6,652 | $1.56B | 100% | $234K |
- Clients
- 6,440
- Regulatory AUM
- $1.14B
- AUM share
- 73.1%
- Avg. per client
- $177K
- Clients
- 212
- Regulatory AUM
- $419M
- AUM share
- 26.9%
- Avg. per client
- $1.97M
Total
- Clients
- 6,652
- Regulatory AUM
- $1.56B
- AUM share
- 100%
- Avg. per client
- $234K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
True Freedom Investing is paid through a percentage of assets under management and other compensation; its fees and minimums are set out in its brochures on the SEC website.
Pinkerton Investments, Inc. owns 50% to 75% of True Freedom Investing and is in turn owned by Kathryn Pinkerton (50–75%) and Daniel Pinkerton (50–75%). The leadership team of True Freedom Investing includes Chief Compliance Officer Gery Sadzewicz. It has 15 employees, 3 of them in advisory roles.
Staff
- 15 employees
- 3 in advisory functions
- 2 state-registered reps
- 2 soliciting firms
- Owns 50% to 75% of True Freedom Investing, LLC
Pinkerton Investments, Inc.
Control person · since July 2022
- Owns 50% to 75% of Pinkerton Investments, Inc.
Kathryn Pinkerton
Control person · since September 1996
- Owns 50% to 75% of Pinkerton Investments, Inc.
Daniel Pinkerton
Control person · since September 1996
- Owns 25% to 50% of True Freedom Investing, LLC
Pinkerton Family Heritage Limited Partnership
Control person · since July 2022
True Freedom Investing’s regulatory assets grew 54.3× from $28.7M (June 2023) to $1.56B (September 2026); clients rose from 4 to 6,652 and employees from 8 to 15.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $1.56B | 6,652 | 15 | 1 |
| Jul 2025July 2025 | $582M | 1,533 | 14 | 1 |
| Feb 2024February 2024 | $203M | 4 | 8 | 1 |
| Jun 2023June 2023 | $28.7M | 4 | 8 | 1 |
Besides its headquarters, True Freedom Investing has 0 offices, with 1 listed address in 1 state.
Idaho · 1 listed address
- 2000 John Loop, Coeur D'AleneHQ
Contact and registration details
- Legal name
- True Freedom Investing, LLC
- Headquarters
- 2000 John Loop, Coeur D'Alene, ID 83814
- Website
- shermanportfolios.com
- Phone
- 800-634-2008
- SEC file
- 801-126397
- Structure
- Idaho LLC
- Fiscal year end
- December
True Freedom Investing does not have custody of client assets.
At year end, True Freedom Investing’s separately managed accounts were mostly in funds (83%) and cash (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.28B across 97 positions; the largest are iShares TR (17.7%), iShares TR (17.6%) and iShares TR (17.5%).
What the accounts hold
- Stocks4%
- Funds83%
- Cash13%
How many clients does True Freedom Investing have?
True Freedom Investing has 6,652 clients and manages $1.56 billion for them, as of September 2026. They include 6,440 individual clients and 212 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 September 2026
What services does True Freedom Investing offer?
True Freedom Investing provides selecting other managers, publishing newsletters and market timing.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How many financial advisors does True Freedom Investing have?
True Freedom Investing has 2 investment adviser representatives registered with state securities authorities, out of 15 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does True Freedom Investing invest in?
At the end of its last fiscal year, True Freedom Investing’s separately managed accounts held 83% registered funds (mutual funds, ETFs, BDCs), 13% cash and equivalents and 4% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns True Freedom Investing?
True Freedom Investing is owned through a holding company by Kathryn and Daniel Pinkerton. Its direct owners are Pinkerton Investments, Inc. (50% to 75%) and Pinkerton Family Heritage Limited Partnership (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 22 September 2026
How does True Freedom Investing get paid?
True Freedom Investing is paid through a percentage of assets under management and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact True Freedom Investing?
True Freedom Investing’s main office is at 2000 John Loop, Coeur D'Alene, ID 83814. Its phone number is 800-634-2008. Its website is shermanportfolios.com.