Tobias Financial Advisors provides financial planning, portfolio management for individuals and small businesses, divorce planning, education planning, estate planning, family office services, insurance, retirement plan services, tax planning, and tax preparation. Financial planning was provided to 251–500 clients last fiscal year.
Tobias Financial Advisors reports 383 clients. They include 232 high-net-worth individuals, 142 individual clients, and 9 pension and profit-sharing plans. Of its assets, 97.6% ($1.16B across 2,176 accounts) are managed with discretion; $28.4M across 2 accounts are not. Of its clients, 1% are outside the U.S. It advised 4 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 37% | 8% |
| High-net-worth individuals | 61% | 85% |
| Pension and profit-sharing plans | 2% | 3% |
| Charitable organizations | Fewer than 5 | <1% |
| Corporations and other businesses | Fewer than 5 | 4% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 142 | $90.7M | 7.6% | $639K |
| High-net-worth individuals | 232 | $1.01B | 85.0% | $4.36M |
| Pension and profit-sharing plans | 9 | $35.1M | 2.9% | $3.9M |
| Charitable organizations | Fewer than 5 | $636K | 0.1% | — |
| Corporations and other businesses | Fewer than 5 | $52.2M | 4.4% | — |
| Total | 383 | $1.19B | 100% | — |
- Clients
- 142
- Regulatory AUM
- $90.7M
- AUM share
- 7.6%
- Avg. per client
- $639K
- Clients
- 232
- Regulatory AUM
- $1.01B
- AUM share
- 85.0%
- Avg. per client
- $4.36M
- Clients
- 9
- Regulatory AUM
- $35.1M
- AUM share
- 2.9%
- Avg. per client
- $3.9M
- Clients
- Fewer than 5
- Regulatory AUM
- $636K
- AUM share
- 0.1%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $52.2M
- AUM share
- 4.4%
- Avg. per client
- —
Total
- Clients
- 383
- Regulatory AUM
- $1.19B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 4
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Tobias Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Investment Management Service
- 1.25% on the first $500,000 and 1.00% on assets above it; minimum quarterly fee $1,500 ($6,000 a year).
- One-Time Comprehensive Financial Plan
- A one-time comprehensive financial plan starts at $6,000.
- Ongoing Financial Planning
- Modular ongoing planning is charged hourly at $100 to $500, or as a fixed fee starting at $6,000 a year, with a one-year minimum.
- Wealth Management Service
- Standard schedule of 1.00% on the first $2 million, 0.85% on the next $2 million, 0.65%, 0.50%, then 0.35% on additional assets; minimum quarterly fee $3,125 ($12,500 a year).
Marianela Collado owns 50% to 75% of Tobias Financial Advisors. Marianela Collado is CEO; the leadership team includes President Matthew Saneholtz and Chief Financial Officer Edgar Collado. It has 26 employees, 9 of them in advisory roles.
Leadership
- Marianela ColladoChief Executive Officer
- Matthew SaneholtzPresident
- Edgar ColladoChief Compliance Officer, Chief Financial Officer & Chief Operations Officer
- Yesenia RealejoWealth Advisor
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
- Edzai K Chimedza
- Marianela NMN Collado
- Franklin G Gay IV
- Charles John Nesmith
- Yesenia Realejo
- Francheska M Ruiz
- Matthew David Saneholtz
- Chad Williamson
Staff
- 26 employees
- 9 in advisory functions
- 9 state-registered reps
- 1 soliciting firm
- Owns 50% to 75% of Tobias Financial Advisors, Inc.
Marianela Collado
Control person · since January 2016
- Owns 25% to 50% of Tobias Financial Advisors, Inc.
Matthew Saneholtz
Control person · since January 2016
- Owns 10% to 25% of Tobias Financial Advisors, Inc.
Edgar Collado
Control person · since October 2017
Tobias Financial Advisors’ regulatory assets grew 2.3× from $513M (March 2021) to $1.19B (September 2026); clients rose from 257 to 383 and employees from 16 to 26.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $1.19B | 383 | 26 | 6 |
| July 2025 | $892M | 347 | 25 | 7 |
| July 2024 | $756M | 330 | 21 | 3 |
| March 2023 | $641M | 313 | 19 | 1 |
| March 2022 | $650M | 293 | 16 | 1 |
| March 2021 | $513M | 257 | 16 | 1 |
Besides its headquarters, Tobias Financial Advisors has 5 offices (5 private residences, listed without an address), with 1 listed address in Florida.
Florida · 1 listed address
- 1000 S. Pine Island Road, Suite 450, PlantationHQ
Other business names
Tobias Financial Advisors has reported 1 other business name to the SEC.
- Tobias Financial Advisors
Contact and registration details
- Legal name
- Tobias Financial Advisors, Inc.
- Headquarters
- 1000 S. Pine Island Road, Suite 450, Plantation, FL 33324
- Website
- tobiasfinancial.com
- Phone
- 954-424-1660
- @tobias-financial-advisors-inc
- SEC file
- 801-33972
- Founded
- 1980
- Structure
- Florida corporation
- Fiscal year end
- December
Tobias Financial Advisors uses Charles Schwab ($1B) as custodian for its separately managed accounts. Tobias Financial Advisors has custody of $669M in client assets for 321 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1B100%
At year end, Tobias Financial Advisors’ separately managed accounts were mostly in funds (84%). Its reported 13F holdings for the quarter ended 30 June 2026 total $787M across 148 positions; the largest are SPDR Series Trust (14.4%), iShares TR (6.7%) and Invesco Exch Traded FD TR II (5.9%).
What the accounts hold
- Stocks7%
- Exchange-traded equities6%
- Non-exchange-traded equities1%
- Funds84%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash5%
- Other1%
- Annuities1%
Reported 13F holdings
- $787M
- Reported 13F value
- 148
- Positions
- 56.9%
- In the 10 largest
- +9.6%
- Value vs. prior quarter
- SPDR Series Trust · ST Str Aggre ETF14.4%
- iShares TR · MSCI Intl Qualty6.7%
- Invesco Exch Traded FD TR II · Nasdaq 100 ETF5.9%
- Vanguard BD Index Fds · Short Trm Bond5.6%
- Ssga Active ETF TR · ST Str Real ETF4.7%
- Vanguard Index Fds · Growth ETF4.5%
- iShares Inc. · Core MSCI Emkt4.3%
- Dimensional ETF Trust · Internatnal Val4.2%
- Dimensional ETF Trust · US Larg Valu ETF3.6%
- Vanguard Intl Equity Index F · FTSE Emr Mkt ETF3.1%
Together, the ten largest are 56.9% of reported value.
How many clients does Tobias Financial Advisors have?
Tobias Financial Advisors has 383 clients and manages $1.19 billion for them, as of September 2026. They include 232 high-net-worth individuals, 142 individual clients, and 9 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 11 September 2026
What services does Tobias Financial Advisors offer?
Tobias Financial Advisors provides financial planning, portfolio management for individuals and small businesses, divorce planning, education planning, estate planning, family office services, insurance, retirement plan services, tax planning, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Tobias Financial Advisors use?
Tobias Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 11 September 2026
How many financial advisors does Tobias Financial Advisors have?
Tobias Financial Advisors has 9 investment adviser representatives registered with state securities authorities, out of 26 employees, and 9 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Tobias Financial Advisors invest in?
At the end of its last fiscal year, Tobias Financial Advisors’ separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 6% exchange-traded equities, 5% cash and equivalents, 1% non-exchange-traded equities, 1% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Tobias Financial Advisors?
Tobias Financial Advisors’ direct owners are Matthew Saneholtz (25% to 50%), Marianela Collado (50% to 75%) and Edgar Collado (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 11 September 2026
How does Tobias Financial Advisors get paid?
Tobias Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Tobias Financial Advisors?
Tobias Financial Advisors’ main office is at 1000 S. Pine Island Road, Suite 450, Plantation, FL 33324. Its phone number is 954-424-1660. Its website is tobiasfinancial.com.