The Informed Momentum provides portfolio management for investment companies, portfolio management for pooled vehicles, portfolio management for institutions and selecting other managers.
The Informed Momentum reports 7 clients. They include 4 pooled investment vehicles and 3 investment companies. Of its assets, 100.0% ($1.49B across 13 accounts) are managed with discretion. Of its clients, 8% are outside the U.S. It advised 13 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Investment companies | 43% | 9% |
| Pooled investment vehicles | 57% | 19% |
| Pension and profit-sharing plans | Fewer than 5 | 4% |
| State or municipal government entities | Fewer than 5 | 68% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Investment companies | 3 | $132M | 8.8% | $43.8M |
| Pooled investment vehicles | 4 | $291M | 19.5% | $72.7M |
| Pension and profit-sharing plans | Fewer than 5 | $53.1M | 3.6% | — |
| State or municipal government entities | Fewer than 5 | $1.02B | 68.2% | — |
| Total | 7 | $1.49B | 100% | — |
- Clients
- 3
- Regulatory AUM
- $132M
- AUM share
- 8.8%
- Avg. per client
- $43.8M
- Clients
- 4
- Regulatory AUM
- $291M
- AUM share
- 19.5%
- Avg. per client
- $72.7M
- Clients
- Fewer than 5
- Regulatory AUM
- $53.1M
- AUM share
- 3.6%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $1.02B
- AUM share
- 68.2%
- Avg. per client
- —
Total
- Clients
- 7
- Regulatory AUM
- $1.49B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 8%
- Clients advised without assets under management last fiscal year
- 13
- Private funds advised
- 0
The Informed Momentum is paid through a percentage of assets under management; its fees and minimums are set out in its brochures on the SEC website.
CR Financial Holdings, Inc. owns 25% to 50% of The Informed Momentum and is in turn owned by Byron Roth (75% or more). Derek Gaertner is CEO; the leadership team includes President Frank Hurst, Chief Investment Officer Travis Prentice and Chief Compliance Officer Iris Kelly. It has 22 employees, 13 of them in advisory roles.
Leadership
- Derek GaertnerChief Executive Officer, Chief Operating Officer, Member
- Frank HurstPresident, Managing Member
- Joshua MossVice President, Member
- Iris KellyChief Compliance Officer
- Travis PrenticeChief Investment Officer, Managing Member
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
- Derek John Gaertner
- Joshua Matthew Moss
- Travis Tyler Prentice
Staff
- 22 employees
- 13 in advisory functions
- 3 state-registered reps
- Owns 25% to 50% of The Informed Momentum Company LLC
CR Financial Holdings, Inc.
Control person · since January 2025
- Owns 75% or more of CR Financial Holdings, Inc.
Byron Roth
Control person · since January 2000
- Owns 10% to 25% of The Informed Momentum Company LLC
Travis Prentice
Control person · since January 2025
- Owns 10% to 25% of The Informed Momentum Company LLC
Frank Hurst
Control person · since June 2011
- Owns 5% to 10% of The Informed Momentum Company LLC
Joshua Moss
Control person · since July 2007
The Informed Momentum’s regulatory assets grew from $1.14B (March 2021) to $1.49B (September 2026); clients fell from 8 to 7 and employees rose from 19 to 22.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $1.49B | 7 | 22 | 2 |
| March 2025 | $1.1B | 14 | 20 | 2 |
| March 2024 | $933M | 14 | 22 | 2 |
| March 2023 | $870M | 8 | 23 | 2 |
| March 2022 | $1.15B | 7 | 23 | 1 |
| March 2021 | $1.14B | 8 | 19 | 1 |
Besides its headquarters, The Informed Momentum has 1 office, with 2 listed addresses in California and Washington.
California · 1 listed address
- 215 Highway 101, Suite 216, Solana BeachHQ
Washington · 1 listed address
- 601 W. Main Avenue, Suite 802, Spokane
Contact and registration details
- Legal name
- The Informed Momentum Company LLC
- Headquarters
- 215 Highway 101, Suite 216, Solana Beach, CA 92075
- Website
- informedmomentum.com
- Phone
- 760-479-5080
- @informed-momentum-company
- SEC file
- 801-70305
- Structure
- California LLC
- Fiscal year end
- December
The Informed Momentum uses State Street Bank and Trust ($457M, 66%), The Northern Trust ($153M, 22%) and J.P. Morgan ($82.8M, 12%) as custodians for its separately managed accounts. The Informed Momentum does not have custody of client assets.
- The Northern TrustThe Northern Trust Company · Chicago, IL · $153M22%
- State Street Bank and TrustState Street Bank and Trust Company · Boston, MA · $457M66%
- J.P. MorganJP Morgan · New York, NY · $82.8M12%
At year end, The Informed Momentum’s separately managed accounts were mostly in stocks (99%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.12B across 268 positions; the largest are Blackrock Inc. (3.2%), Vicor Corp. (1.3%) and Bloom Energy Corp. (1.3%).
What the accounts hold
- Stocks99%
- Cash1%
Reported 13F holdings
- $1.12B
- Reported 13F value
- 268
- Positions
- 12.6%
- In the 10 largest
- +29.6%
- Value vs. prior quarter
- Blackrock Inc. · Funds - Equities ETF3.2%
- Vicor Corp.1.3%
- Bloom Energy Corp.1.3%
- Guardant Health Inc.1.1%
- Brightspring Health Services Inc.1.0%
- Ceco Environmental Corp.1.0%
- Sitime Corp.0.9%
- Sphere Entertainment Co0.9%
- Viavi Solutions Inc.0.9%
- Semtech Corp.0.9%
Together, the ten largest are 12.6% of reported value.
How many clients does The Informed Momentum have?
The Informed Momentum has 7 clients and manages $1.49 billion for them, as of September 2026. They include 4 pooled investment vehicles and 3 investment companies.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 September 2026
What services does The Informed Momentum offer?
The Informed Momentum provides portfolio management for investment companies, portfolio management for pooled vehicles, portfolio management for institutions and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does The Informed Momentum use?
The Informed Momentum’s separately managed account assets are held at State Street Bank and Trust Company (Boston, MA), with $457M, The Northern Trust Company (Chicago, IL), with $153M and JP Morgan (New York, NY), with $82.8M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 September 2026
How many financial advisors does The Informed Momentum have?
The Informed Momentum has 3 investment adviser representatives registered with state securities authorities, out of 22 employees, and 13 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does The Informed Momentum invest in?
At the end of its last fiscal year, The Informed Momentum’s separately managed accounts held 99% exchange-traded equities and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns The Informed Momentum?
The Informed Momentum is owned through a holding company by Byron Roth. Its direct owners are Travis Prentice, Joshua Moss, Frank Hurst and CR Financial Holdings, Inc., each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 1 September 2026
How does The Informed Momentum get paid?
The Informed Momentum is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact The Informed Momentum?
The Informed Momentum’s main office is at 215 Highway 101, Suite 216, Solana Beach, CA 92075. Its phone number is 760-479-5080. Its website is informedmomentum.com.