Team Hays provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.
Team Hays reports 137 clients. They include 81 individual clients, 31 high-net-worth individuals, and 25 pension and profit-sharing plans. Of its assets, 79.5% ($124M across 126 accounts) are managed with discretion; $32M across 25 accounts are not. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 59% | 8% |
| High-net-worth individuals | 23% | 72% |
| Pension and profit-sharing plans | 18% | 21% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 81 | $12M | 7.7% | $148K |
| High-net-worth individuals | 31 | $112M | 71.8% | $3.61M |
| Pension and profit-sharing plans | 25 | $32M | 20.5% | $1.28M |
| Total | 137 | $156M | 100% | $1.14M |
- Clients
- 81
- Regulatory AUM
- $12M
- AUM share
- 7.7%
- Avg. per client
- $148K
- Clients
- 31
- Regulatory AUM
- $112M
- AUM share
- 71.8%
- Avg. per client
- $3.61M
- Clients
- 25
- Regulatory AUM
- $32M
- AUM share
- 20.5%
- Avg. per client
- $1.28M
Total
- Clients
- 137
- Regulatory AUM
- $156M
- AUM share
- 100%
- Avg. per client
- $1.14M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Team Hays is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Project-based planning is billed hourly at up to $300 per hour or as a fixed fee; ongoing planning is a fixed monthly fee; fees may be negotiable.
- Retirement Plan Advisory Services
- Annual asset-based fee of 0.25% to 1.00% of plan assets, depending on plan size and scope of services; may be negotiable.
Joel Hays owns 75% or more of Team Hays. The leadership team of Team Hays includes President Joel Hays. It has 6 employees, 3 of them in advisory roles.
Leadership
Joel HaysPresident and Chief Compliance Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 6 employees
- 3 in advisory functions
- 3 state-registered reps
- 5 insurance agents
- Owns 75% or more of Team Hays Inc.
Joel Hays
Control person · since February 2023
Team Hays’ regulatory assets grew from $105M (July 2023) to $156M (April 2026); clients fell from 193 to 137 and employees rose from 4 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $156M | 137 | 6 | 1 |
| March 2025 | $144M | 113 | 5 | 1 |
| May 2024 | $103M | 532 | 5 | 1 |
| July 2023 | $105M | 193 | 4 | 1 |
Besides its headquarters, Team Hays has 0 offices, with 1 listed address in Texas.
Texas · 1 listed address
- 1204 Bent Oaks CT., Ste. 120, DentonHQ
Other business names
Team Hays has reported 1 other business name to the SEC.
- DFS Advisory
Contact and registration details
- Legal name
- Team Hays Inc.
- Headquarters
- 1204 Bent Oaks CT., Ste. 120, Denton, TX 76210
- Website
- Not reported
- Phone
- 940-297-1474
- SEC file
- 801-127517
- Structure
- Texas corporation
- Fiscal year end
- December
Team Hays uses MTG ($45M, 49%), Assetmark Brokerage ($30.6M, 33%) and Charles Schwab ($17M, 18%) as custodians for its separately managed accounts. Team Hays has custody of $50M in client assets for 30 clients.
- Assetmark BrokerageAssetmark Brokerage, LLC · Concord, CA · $30.6M33%
- MTGMTG, LLC · New York, NY · $45M49%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $17M18%
At year end, Team Hays’ separately managed accounts were mostly in stocks (55%) and bonds (35%).
What the accounts hold
- Stocks55%
- Funds5%
- Bonds35%
- Investment grade corporate bonds15%
- High-yield corporate bonds10%
- U.S. government and agency bonds5%
- State and local bonds5%
- Cash5%
How many clients does Team Hays have?
Team Hays has 137 clients and manages $156 million for them, as of April 2026. They include 81 individual clients, 31 high-net-worth individuals, and 25 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 6 April 2026
What services does Team Hays offer?
Team Hays provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Team Hays use?
Team Hays’ separately managed account assets are held at MTG, LLC (New York, NY), with $45M, Assetmark Brokerage, LLC (Concord, CA), with $30.6M and Charles Schwab & Co., Inc. (Westlake, TX), with $17M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 6 April 2026
How many financial advisors does Team Hays have?
Team Hays has 3 investment adviser representatives registered with state securities authorities, out of 6 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Team Hays invest in?
At the end of its last fiscal year, Team Hays’ separately managed accounts held 55% exchange-traded equities, 15% investment grade corporate bonds, 10% high-yield corporate bonds, 5% U.S. government and agency bonds, 5% state and local bonds, 5% registered funds (mutual funds, ETFs, BDCs) and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Team Hays?
Team Hays’ direct owner is Joel Hays (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 6 April 2026
How does Team Hays get paid?
Team Hays is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Team Hays registered with the SEC?
Yes, Team Hays has been registered with the SEC as an investment adviser since 24 March 2023. Its CRD number is 324992 and its SEC file number is 801-127517.
Source: Form ADV Part 1A, Item 1, filed 6 April 2026; IAPD firm record
How do I contact Team Hays?
Team Hays’ main office is at 1204 Bent Oaks CT., Ste. 120, Denton, TX 76210. Its phone number is 940-297-1474.