Talis Advisory Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 51–100 clients last fiscal year.
Talis Advisory Services reports 184 clients. They include 98 high-net-worth individuals, 61 individual clients, and 18 corporations and other businesses. Of its assets, 100.0% ($569M across 602 accounts) are managed with discretion. It advised 55 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 33% | 7% |
| High-net-worth individuals | 53% | 72% |
| Pension and profit-sharing plans | 2% | 2% |
| Charitable organizations | 2% | 1% |
| Corporations and other businesses | 10% | 19% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 61 | $39.2M | 6.9% | $643K |
| High-net-worth individuals | 98 | $407M | 71.5% | $4.15M |
| Pension and profit-sharing plans | Fewer than 5 | $9.12M | 1.6% | $3.04M |
| Charitable organizations | Fewer than 5 | $8.23M | 1.4% | $2.06M |
| Corporations and other businesses | 18 | $105M | 18.5% | $5.86M |
| Total | 184 | $569M | 100% | — |
- Clients
- 61
- Regulatory AUM
- $39.2M
- AUM share
- 6.9%
- Avg. per client
- $643K
- Clients
- 98
- Regulatory AUM
- $407M
- AUM share
- 71.5%
- Avg. per client
- $4.15M
- Clients
- Fewer than 5
- Regulatory AUM
- $9.12M
- AUM share
- 1.6%
- Avg. per client
- $3.04M
- Clients
- Fewer than 5
- Regulatory AUM
- $8.23M
- AUM share
- 1.4%
- Avg. per client
- $2.06M
- Clients
- 18
- Regulatory AUM
- $105M
- AUM share
- 18.5%
- Avg. per client
- $5.86M
Total
- Clients
- 184
- Regulatory AUM
- $569M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 55
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Talis Advisory Services charges 0.50%–1.25% a year for its Advisory Service Fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.25% |
| $1M–$5M | 1.00% |
| $5M–$10M | 0.75% |
| $10M and above | 0.50% |
Fee details and sources
Other fees
- Consulting Services
- Other consulting engagements are charged at the same hourly financial planning rates, $200 to $750 per hour by staff level.
- Financial Planning
- Financial planning billed separately is charged hourly at $200 to $750 per hour by staff level, or as a negotiated fixed fee typically $3,000 to $12,500.
Generational Capital, LLC owns 75% or more of Talis Advisory Services and is in turn owned by John Binkley JR. Trust No. 4 (75% or more). Ryan Binkley is CEO; the leadership team includes President Terry Johnson, Chief Investment Officer Jeffrey Everett and Chief Operating Officer Bryce Gray. It has 60 employees, 11 of them in advisory roles.
Leadership
- Ryan BinkleyChief Executive Officer
- Terry JohnsonVice President
- Bryce GrayChief Operating Officer
- Jeffrey EverettChief Investment Officer/Chief Compliance Officer
- Heath FlockSecretary / Treasurer
- Brenen HofstadterManager
- Steven SchreiberManager
Investment adviser representatives
14 representatives listed in the SEC register as of 9 October 2026.
- Gina Petrelli Aldaz
- Norbert L. Butkus
- Sarah Vanhoozer Crowe
- Jeffrey Brent Everett
- Heath Adam Flock
- William Edmund Flock
- Bryce Douglas Gray
- Stephen Thomas Hart
- Jacob Andrew Patrick Howeth
- John David Pritchett
- Michael Querard
- Robert Scott Rice Jr.
- David Bruce Richards
- Landry Lynn Thompson
Staff
- 60 employees
- 11 in advisory functions
- 12 state-registered reps
- 5 broker-dealer reps
- 3 insurance agents
- Owns 75% or more of Talis Advisory Services, LLC
Generational Capital, LLC
Control person · since October 2018
- Owns 75% or more of Generational Capital, LLC
John Binkley JR. Trust No. 4
Control person · since October 2018
Ryan Binkley
Co-trustee of john binkley jr. trust no. 4 · Control person · since May 2007
John Binkley
Co-trustee of john binkley jr. trust no. 4 · Control person · since April 2007
- Owns 5% to 10% of Talis Advisory Services, LLC
Jeffrey Everett
Control person · since April 2005
Talis Advisory Services’ regulatory assets grew 2.7× from $213M (March 2021) to $569M (April 2026); clients fell from 218 to 184 and employees rose from 14 to 60.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $569M | 184 | 60 | 1 |
| April 2025 | $393M | 186 | 55 | 1 |
| March 2024 | $366M | 193 | 50 | 1 |
| June 2023 | $283M | 215 | 23 | 1 |
| May 2022 | $283M | 214 | 18 | 1 |
| March 2021 | $213M | 218 | 14 | 1 |
Besides its headquarters, Talis Advisory Services has 0 offices, with 1 listed address in Texas.
Texas · 1 listed address
- 3400 North Central Expressway, Suite 100, RichardsonHQ
Contact and registration details
- Legal name
- Talis Advisory Services, LLC
- Headquarters
- 3400 North Central Expressway, Suite 100, Richardson, TX 75080
- Website
- generationalwealthadv.com
- Phone
- 972-378-1795
- SEC file
- 801-67609
- Structure
- Texas LLC
- Fiscal year end
- December
Talis Advisory Services uses Charles Schwab ($523M, 92%) and Fidelity ($45.5M, 8%) as custodians for its separately managed accounts. Talis Advisory Services has custody of $122M in client assets for 58 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $523M92%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $45.5M8%
At year end, Talis Advisory Services’ separately managed accounts were mostly in funds (57%) and cash (28%).
What the accounts hold
- Stocks13%
- Exchange-traded equities12%
- Non-exchange-traded equities1%
- Funds57%
- Registered funds53%
- Pooled vehicles4%
- Bonds2%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash28%
How many clients does Talis Advisory Services have?
Talis Advisory Services has 184 clients and manages $569 million for them, as of April 2026. They include 98 high-net-worth individuals, 61 individual clients, and 18 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 April 2026
What services does Talis Advisory Services offer?
Talis Advisory Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Talis Advisory Services charge?
Talis Advisory Services charges 0.50%–1.25% a year for its Advisory Service Fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Source: GENERATIONAL WEALTH ADVISORS FORM ADV PART 2A, filed 22 April 2026
Which custodians does Talis Advisory Services use?
Talis Advisory Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $523M and Fidelity Brokerage Services LLC (Smithfield, RI), with $45.5M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 April 2026
How many financial advisors does Talis Advisory Services have?
Talis Advisory Services has 12 investment adviser representatives registered with state securities authorities, out of 60 employees, and 11 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Talis Advisory Services invest in?
At the end of its last fiscal year, Talis Advisory Services’ separately managed accounts held 53% registered funds (mutual funds, ETFs, BDCs), 28% cash and equivalents, 12% exchange-traded equities, 4% pooled vehicles (private funds and similar), 1% non-exchange-traded equities, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Talis Advisory Services?
Talis Advisory Services’ direct owners are Jeffrey Everett (5% to 10%) and Generational Capital, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 22 April 2026
How does Talis Advisory Services get paid?
Talis Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Talis Advisory Services?
Talis Advisory Services’ main office is at 3400 North Central Expressway, Suite 100, Richardson, TX 75080. Its phone number is 972-378-1795. Its website is generationalwealthadv.com.