NivaLet’s talk

T. Rowe Price Advisory Services

Wealth managementDigital advice

Owings Mills, MDCRD 108958Updated

T. Rowe Price Advisory Services is an investment adviser based in Owings Mills, MD, registered with the SEC since 2000. It provides financial planning and investment management. Its clients include individuals and corporations and other businesses. Its regulatory assets under management total $5.9 billion, as filed on 26 August 2026.

$5.9B
AUM
13.5K
Clients
$436K
AUM per individual client
66
Advisory staff
2
Offices
0.90%
Annual fee
Up to

From Form ADV filed 26 August 2026SEC record

Services and clients

T. Rowe Price Advisory Services provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 11,000 clients last fiscal year.

T. Rowe Price Advisory Services reports 13,517 clients. They include 13,517 individuals. Of its assets, 100.0% ($5.9B across 13,518 accounts) are managed with discretion.

Clients and assets by client type
Clients13,517 clients reported
Assets$5.9B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)100%100%
Corporations and other businessesFewer than 5<1%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
13,517
Regulatory AUM
$5.9B
AUM share
100.0%
Avg. per client
$436K
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$1.48M
AUM share
0.0%
Avg. per client
—

Total

Clients
13,517
Regulatory AUM
$5.9B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
11000

T. Rowe Price Advisory Services fees and minimums

T. Rowe Price Advisory Services charges up to 0.90% a year for its Retirement Advisory Service. The fee is billed in arrears.

Fee details and sources

Who owns T. Rowe Price Advisory Services

T. Rowe Price Group, Inc. owns 75% or more of T. Rowe Price Advisory Services. The leadership team of T. Rowe Price Advisory Services includes President Phillip Korenman and Chief Compliance Officer Stephanie Mumford. It has 92 employees, 66 of them in advisory roles.

Leadership

Investment adviser representatives

506 representatives listed in the SEC register as of 9 October 2026.

Showing the first 500 of 506 representatives. The full adviser list is truncated.

  • Nathaniel Alan Adams
  • Andrew Arbik Adrian
  • Christopher Agnes Jr
  • John P Alberto
  • Martin Dailey Allenbaugh JR
  • Brent A Andersen
  • James H Anderson
  • Dalton Alan Andrews
  • Robert E Ankuma
  • Joseph Okechukwu Anyanwu
  • Jonathan Michael Apgar
  • David Harold Applestein

Staff

  • 92 employees
  • 66 in advisory functions
  • 78 state-registered reps
  • 88 broker-dealer reps
Ownership chain
T. Rowe Price Advisory Services, Inc.· the adviser

  • T. Rowe Price Group, Inc.

    Control person · since September 2000

    Owns 75% or more of T. Rowe Price Advisory Services, Inc.

Growth and acquisitions

T. Rowe Price Advisory Services’ regulatory assets grew 8.1× from $729M (July 2021) to $5.9B (August 2026); clients rose from 2,694 to 13,517 and employees from 41 to 92.

By annual filing
Measure
Figures from each annual filing
T. Rowe Price Advisory Services figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
August 2026$5.9B13,517922
May 2025$3.86B10,014863
March 2024$2.56B7,398583
June 2023$1.37B5,011472
March 2022$918M4,627482
July 2021$729M2,694412

Offices and registration details

Besides its headquarters, T. Rowe Price Advisory Services has 1 office, with 2 listed addresses in Colorado and Maryland.

Listed office addresses by state

Maryland · 1 listed address

  • 4525 Painters Mills Road, Owings MillsHQ

Contact and registration details

Legal name
T. Rowe Price Advisory Services, Inc.
Headquarters
4525 Painters Mills Road, Owings Mills, MD 21117
Website
troweprice.com
Phone
800-225-5132
LinkedIn
@t--rowe-price
X
@troweprice
SEC file
801-58098
Structure
Maryland corporation
Fiscal year end
December

Custodians

T. Rowe Price Advisory Services uses Pershing ($5.9B) as custodian for its separately managed accounts. T. Rowe Price Advisory Services has custody of client assets.

Reported separately managed account assets by custodian
$5.9B
named custodians
  • PershingPershing LLC · Jersey City, NJ · $5.9B100%

Investments and reported holdings

At year end, T. Rowe Price Advisory Services’ separately managed accounts were mostly in funds (100%).

What the accounts hold

Separately managed account assets by class, year end
  • Funds100%

Common questions

How many clients does T. Rowe Price Advisory Services have?

T. Rowe Price Advisory Services has 13,517 clients and manages $5.9 billion for them, as of August 2026. They include 13,517 individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 August 2026

What services does T. Rowe Price Advisory Services offer?

T. Rowe Price Advisory Services provides financial planning and portfolio management for individuals and small businesses.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does T. Rowe Price Advisory Services charge?

T. Rowe Price Advisory Services charges up to 0.90% a year for its Retirement Advisory Service. The fee is billed in arrears.

Source: T. ROWE PRICE RETIREMENT ADVISORY SERVICE BROCHURE, filed 26 August 2026

Which custodians does T. Rowe Price Advisory Services use?

T. Rowe Price Advisory Services’ separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $5.9B. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 August 2026

How many financial advisors does T. Rowe Price Advisory Services have?

T. Rowe Price Advisory Services has 78 investment adviser representatives registered with state securities authorities, out of 92 employees, and 66 perform investment advisory functions. 88 employees are registered representatives of a broker-dealer and 0 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does T. Rowe Price Advisory Services invest in?

At the end of its last fiscal year, T. Rowe Price Advisory Services’ separately managed accounts held 100% registered funds (mutual funds, ETFs, BDCs).

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns T. Rowe Price Advisory Services?

T. Rowe Price Advisory Services’ direct owner is T. Rowe Price Group, Inc. (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 26 August 2026

How does T. Rowe Price Advisory Services get paid?

T. Rowe Price Advisory Services is paid through a percentage of assets under management and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is T. Rowe Price Advisory Services registered with the SEC?

Yes, T. Rowe Price Advisory Services has been registered with the SEC as an investment adviser since 17 November 2000. Its CRD number is 108958 and its SEC file number is 801-58098.

Source: Form ADV Part 1A, Item 1, filed 26 August 2026; IAPD firm record

How do I contact T. Rowe Price Advisory Services?

T. Rowe Price Advisory Services’ main office is at 4525 Painters Mills Road, Owings Mills, MD 21117. Its phone number is 800-225-5132. Its website is troweprice.com.

Source: Form ADV Part 1A, Item 1.F, filed 26 August 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 26 August 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. T. ROWE PRICE RETIREMENT ADVISORY SERVICE BROCHURE, submitted 26 August 2026.
  3. SEC-filed document.
  4. IAPD firm record, CRD 108958.
  5. SEC registered adviser data, annual Form ADV amendments filed 23 July 2021 to 26 August 2026. Items 1.F and 5.
  6. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

Download source data (JSON)How this directory is compiledReport a correction