Swisher Financial Concepts provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 51–100 clients last fiscal year.
Swisher Financial Concepts reports 640 clients. They include 554 individual clients and 86 high-net-worth individuals. Of its assets, 62.6% ($199M across 1,196 accounts) are managed with discretion; $118M across 259 accounts are not. Of its clients, 1% are outside the U.S. It advised 9 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 87% | 44% |
| High-net-worth individuals | 13% | 55% |
| Charitable organizations | Fewer than 5 | <1% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 554 | $139M | 43.8% | $251K |
| High-net-worth individuals | 86 | $176M | 55.4% | $2.04M |
| Charitable organizations | Fewer than 5 | $690K | 0.2% | — |
| Corporations and other businesses | Fewer than 5 | $1.77M | 0.6% | — |
| Total | 640 | $317M | 100% | — |
- Clients
- 554
- Regulatory AUM
- $139M
- AUM share
- 43.8%
- Avg. per client
- $251K
- Clients
- 86
- Regulatory AUM
- $176M
- AUM share
- 55.4%
- Avg. per client
- $2.04M
- Clients
- Fewer than 5
- Regulatory AUM
- $690K
- AUM share
- 0.2%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $1.77M
- AUM share
- 0.6%
- Avg. per client
- —
Total
- Clients
- 640
- Regulatory AUM
- $317M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 9
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Swisher Financial Concepts charges 0.40%–1.00% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.00% |
| $500K–$2M | 0.80% |
| $2M–$5M | 0.60% |
| $5M and above | 0.40% |
Fee details and sources
Other fees
- Financial Planning
- Financial planning is billed at $200 an hour; investment allocation planning has a $500 minimum and a maximum of 0.25% of investable assets, and retirement projection planning a $750 minimum and a maximum of 0.75% of annual income.
Daniel Wolford owns 75% or more of Swisher Financial Concepts. The leadership team of Swisher Financial Concepts includes President Zachary Kountz and Chief Compliance Officer Brett Vandervort. It has 8 employees, 5 of them in advisory roles.
Leadership
- Zachary KountzVice President and Secretary
- Daniel WolfordPresident
- Brett VandervortDirector of Operations and Chief Compliance Officer
- Michael HennDirector of Investments
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
- Christopher Aaron Brubaker
- Michael A Henn
- Zachary Allen Kountz
- Brett Scott Vandervort
- Daniel Edward Wolford
Staff
- 8 employees
- 5 in advisory functions
- 5 state-registered reps
- 2 broker-dealer reps
- 6 insurance agents
- Owns 75% or more of Swisher Financial Concepts, Inc.
Daniel Wolford
Control person · since January 2004
- Owns 10% to 25% of Swisher Financial Concepts, Inc.
Michael Henn
since January 2019
- Owns 5% to 10% of Swisher Financial Concepts, Inc.
Brett Vandervort
Control person · since January 2020
- Owns 5% to 10% of Swisher Financial Concepts, Inc.
Zachary Kountz
since January 2024
Swisher Financial Concepts’ regulatory assets grew 1.9× from $170M (April 2021) to $317M (March 2026); clients rose from 445 to 640 and employees from 7 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $317M | 640 | 8 | 2 |
| February 2025 | $258M | 615 | 8 | 2 |
| May 2024 | $223M | 583 | 7 | 2 |
| February 2023 | $183M | 555 | 7 | 3 |
| March 2022 | $194M | 500 | 7 | 3 |
| April 2021 | $170M | 445 | 7 | 3 |
Besides its headquarters, Swisher Financial Concepts has 1 office, with 2 listed addresses in Ohio.
Ohio · 2 listed addresses
- 612 Office Parkway, Suite B, WestervilleHQ
- 1230 Lexington Avenue, Mansfield
Contact and registration details
- Legal name
- Swisher Financial Concepts, Inc.
- Headquarters
- 612 Office Parkway, Suite B, Westerville, OH 43082
- Website
- Not reported
- Phone
- 614-890-1930
- SEC file
- 801-115211
- Structure
- Ohio corporation
- Fiscal year end
- December
Swisher Financial Concepts uses Charles Schwab ($317M) as custodian for its separately managed accounts. Swisher Financial Concepts has custody of $142M in client assets for 275 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $317M100%
At year end, Swisher Financial Concepts’ separately managed accounts were mostly in funds (64%) and stocks (21%). Its reported 13F holdings for the quarter ended 30 June 2026 total $159M across 107 positions; the largest are Vanguard Index Fds (11.2%), Vanguard Star Fds (10.1%) and Capital Group Dividend Value (7.8%).
What the accounts hold
- Stocks21%
- Funds64%
- Bonds1%
- Cash14%
Reported 13F holdings
- $159M
- Reported 13F value
- 107
- Positions
- 66.9%
- In the 10 largest
- −11.2%
- Value vs. prior quarter
- Vanguard Index Fds · Total Stk Mkt11.2%
- Vanguard Star Fds · VG TL Intl Stk F10.1%
- Capital Group Dividend Value · Shs Creat Unit7.8%
- Abbvie Inc.7.1%
- iShares Inc. · MSCI Equal Weite6.0%
- Capital Group Growth ETF · Shs Creat Unit5.4%
- Capital Group Dividend Growe · Shs ETF5.2%
- Vanguard BD Index Fds · Total Bnd Mrkt5.1%
- Capital Grp Fixed Incm ETF T · US Multi-sector4.6%
- Capital Grp Fixed Incm ETF T · Core Plus Incm4.4%
Together, the ten largest are 66.9% of reported value.
How many clients does Swisher Financial Concepts have?
Swisher Financial Concepts has 640 clients and manages $317 million for them, as of March 2026. They include 554 individual clients and 86 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 March 2026
What services does Swisher Financial Concepts offer?
Swisher Financial Concepts provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Swisher Financial Concepts charge?
Swisher Financial Concepts charges 0.40%–1.00% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Source: SWISHER FINANCIAL CONCEPTS, INC. AMENDED FORM ADV, PART 2A, filed 12 March 2026
Which custodians does Swisher Financial Concepts use?
Swisher Financial Concepts’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $317M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 March 2026
How many financial advisors does Swisher Financial Concepts have?
Swisher Financial Concepts has 5 investment adviser representatives registered with state securities authorities, out of 8 employees, and 5 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Swisher Financial Concepts invest in?
At the end of its last fiscal year, Swisher Financial Concepts’ separately managed accounts held 64% registered funds (mutual funds, ETFs, BDCs), 21% exchange-traded equities, 14% cash and equivalents and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Swisher Financial Concepts?
Swisher Financial Concepts’ direct owners are Daniel Wolford (75% or more), Michael Henn (10% to 25%), Brett Vandervort (5% to 10%) and Zachary Kountz (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 12 March 2026
How does Swisher Financial Concepts get paid?
Swisher Financial Concepts is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Swisher Financial Concepts?
Swisher Financial Concepts’ main office is at 612 Office Parkway, Suite B, Westerville, OH 43082. Its phone number is 614-890-1930.