Sullivan Financial provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.
Sullivan Financial reports 131 clients. They include 93 individual clients, 28 high-net-worth individuals, and 6 pension and profit-sharing plans. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $119M across 308 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 71% | 22% |
| High-net-worth individuals | 21% | 56% |
| Pension and profit-sharing plans | 5% | 17% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 2% | 5% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 93 | $26.2M | 22.0% | $281K |
| High-net-worth individuals | 28 | $66.5M | 55.8% | $2.37M |
| Pension and profit-sharing plans | 6 | $19.7M | 16.6% | $3.29M |
| Charitable organizations | Fewer than 5 | $185K | 0.2% | $185K |
| Corporations and other businesses | Fewer than 5 | $6.49M | 5.5% | $2.16M |
| Total | 131 | $119M | 100% | — |
- Clients
- 93
- Regulatory AUM
- $26.2M
- AUM share
- 22.0%
- Avg. per client
- $281K
- Clients
- 28
- Regulatory AUM
- $66.5M
- AUM share
- 55.8%
- Avg. per client
- $2.37M
- Clients
- 6
- Regulatory AUM
- $19.7M
- AUM share
- 16.6%
- Avg. per client
- $3.29M
- Clients
- Fewer than 5
- Regulatory AUM
- $185K
- AUM share
- 0.2%
- Avg. per client
- $185K
- Clients
- Fewer than 5
- Regulatory AUM
- $6.49M
- AUM share
- 5.5%
- Avg. per client
- $2.16M
Total
- Clients
- 131
- Regulatory AUM
- $119M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Sullivan Financial is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Consulting services
- Consulting services are billed hourly at $250 to $500 per hour, with an estimate of hours agreed at the start.
- Financial planning
- Financial planning is a fixed fee of $2,500 to $5,000 for initial engagements, then $250 to $500 an hour for ongoing work.
Mary Jane Sullivan owns 75% or more of Sullivan Financial. The leadership team of Sullivan Financial includes Chief Compliance Officer Mary Jane Sullivan. It has 4 employees, 2 of them in advisory roles.
Leadership
Mary Jane SullivanSole Owner/Chief Compliance Officer
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 2 in advisory functions
- 2 state-registered reps
- 1 insurance agent
- Owns 75% or more of Sullivan Financial, LLC
Mary Jane Sullivan
Control person · since June 2019
Sullivan Financial’s regulatory assets grew from $104M (June 2024) to $119M (March 2026); clients were 131 in both filings and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $119M | 131 | 4 | 1 |
| July 2025 | $111M | 132 | 3 | 1 |
| June 2024 | $104M | 125 | 4 | 1 |
Besides its headquarters, Sullivan Financial has 0 offices, with 1 listed address in Connecticut.
Connecticut · 1 listed address
- 15a Main Street, EssexHQ
Other business names
Sullivan Financial has reported 1 other business name to the SEC.
- Sullivan Financial Advisors
Contact and registration details
- Legal name
- Sullivan Financial, LLC
- Headquarters
- 15a Main Street, Essex, CT 06426
- Website
- sullfin.com
- Phone
- 860-657-4150
- @10986320
- SEC file
- 801-130753
- Structure
- Connecticut LLC
- Fiscal year end
- December
Sullivan Financial uses Charles Schwab ($97.7M, 86%) and Empower ($16.1M, 14%) as custodians for its separately managed accounts. Sullivan Financial does not have custody of client assets.
- EmpowerEmpower Trust Company, LLC · Greenwood Village, CO · $16.1M14%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $97.7M86%
At year end, Sullivan Financial’s separately managed accounts were mostly in funds (84%) and stocks (11%).
What the accounts hold
- Stocks11%
- Funds84%
- Bonds3%
- Cash2%
How many clients does Sullivan Financial have?
Sullivan Financial has 131 clients and manages $119 million for them, as of March 2026. They include 93 individual clients, 28 high-net-worth individuals, and 6 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 March 2026
What services does Sullivan Financial offer?
Sullivan Financial provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Sullivan Financial use?
Sullivan Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $97.7M and Empower Trust Company, LLC (Greenwood Village, CO), with $16.1M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 March 2026
How many financial advisors does Sullivan Financial have?
Sullivan Financial has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sullivan Financial invest in?
At the end of its last fiscal year, Sullivan Financial’s separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 11% exchange-traded equities, 3% state and local bonds and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sullivan Financial?
Sullivan Financial’s direct owner is Mary Jane Sullivan (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 23 March 2026
How does Sullivan Financial get paid?
Sullivan Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sullivan Financial?
Sullivan Financial’s main office is at 15a Main Street, Essex, CT 06426. Its phone number is 860-657-4150. Its website is sullfin.com.