Successful Portfolios provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, and portfolio management for institutions. Financial planning was provided to 101–250 clients last fiscal year. The firm advises 3 private funds.
Successful Portfolios reports 206 clients. They include 194 individual clients, 10 high-net-worth individuals and 2 pooled investment vehicles. Of its assets, 92.0% ($259M across 560 accounts) are managed with discretion; $22.5M across 24 accounts are not. Of its clients, 2% are outside the U.S. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 94% | 59% |
| High-net-worth individuals | 5% | 39% |
| Banking or thrift institutions | Fewer than 5 | 0% |
| Pooled investment vehicles | <1% | 1% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Other client typesCharitable organizations; State or municipal government entities; Other investment advisers; Insurance companies; Sovereign wealth funds and foreign official institutions; Corporations and other businesses | Not reported | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 194 | $167M | 59.1% | $858K |
| High-net-worth individuals | 10 | $109M | 38.7% | $10.9M |
| Banking or thrift institutions | Fewer than 5 | $0 | 0.0% | — |
| Pooled investment vehicles | 2 | $3.66M | 1.3% | $1.83M |
| Pension and profit-sharing plans | Fewer than 5 | $2.45M | 0.9% | — |
| Charitable organizations | Fewer than 5 | $83K | 0.0% | — |
| State or municipal government entities | Fewer than 5 | $0 | 0.0% | — |
| Other investment advisers | Fewer than 5 | $0 | 0.0% | — |
| Insurance companies | Fewer than 5 | $0 | 0.0% | — |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | $0 | 0.0% | — |
| Corporations and other businesses | Fewer than 5 | $0 | 0.0% | — |
| Total | 206 | $282M | 100% | — |
- Clients
- 194
- Regulatory AUM
- $167M
- AUM share
- 59.1%
- Avg. per client
- $858K
- Clients
- 10
- Regulatory AUM
- $109M
- AUM share
- 38.7%
- Avg. per client
- $10.9M
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 2
- Regulatory AUM
- $3.66M
- AUM share
- 1.3%
- Avg. per client
- $1.83M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.45M
- AUM share
- 0.9%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $83K
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 206
- Regulatory AUM
- $282M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 2%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 3
- Financial planning clients last fiscal year
- 101–250
Successful Portfolios is paid through a percentage of assets under management, hourly charges and performance-based fees. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Hourly financial planning
- Stand-alone financial planning is billed at an hourly rate of $300, and clients need not hold an investment management account.
Harley Evans owns 75% or more of Successful Portfolios. Harley Evans is CEO; the leadership team includes Chief Operating Officer Joseph Baer. It has 3 employees.
Leadership
- Harley EvansManaging Member, President, Chief Executive Officer, Chief Compliance Officer
- Joseph BaerChief Operating Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
- Joseph Charles Baer
- Harley Parker Evans III
- Daniel Charles Walsh
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Successful Portfolios LLC
Harley Evans
Control person · since January 2010
- Owns 5% to 10% of Successful Portfolios LLC
Joseph Baer
since March 2016
Successful Portfolios’ regulatory assets went from $290M (June 2021) to $282M (March 2026); clients fell from 282 to 206 and employees from 4 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $282M | 206 | 3 | 1 |
| March 2025 | $243M | 191 | 2 | 1 |
| March 2024 | $240M | 183 | 2 | 1 |
| August 2023 | $290M | 314 | 2 | 1 |
| March 2022 | $296M | 300 | 3 | 1 |
| June 2021 | $290M | 282 | 4 | 1 |
Besides its headquarters, Successful Portfolios has 0 offices, with 1 listed address in Florida.
Florida · 1 listed address
- 611 Druid Road East, Suite 407, ClearwaterHQ
Contact and registration details
- Legal name
- Successful Portfolios LLC
- Headquarters
- 611 Druid Road East, Suite 407, Clearwater, FL 33756
- Website
- successfulportfolios.com
- Phone
- 727-744-3614
- @successful-portfolios-llc
- SEC file
- 801-80702
- Founded
- 2010
- Structure
- Florida LLC
- Fiscal year end
- December
Successful Portfolios uses Interactive Brokers ($90.6M, 63%) and Charles Schwab ($53.8M, 37%) as custodians for its separately managed accounts. Successful Portfolios has custody of client assets.
- Interactive BrokersInteractive Brokers LLC · Greenwich, CT · $90.6M63%
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $53.8M37%
At year end, Successful Portfolios’ separately managed accounts were mostly in stocks (80%) and bonds (14%). Its reported 13F holdings for the quarter ended 30 June 2026 total $214M across 199 positions; the largest are iShares TR (5.1%), Vanguard BD Index Fds (4.4%) and State Str SPDR S&P 500 ETF T (4.4%).
What the accounts hold
- Stocks80%
- Exchange-traded equities40%
- Non-exchange-traded equities40%
- Funds2%
- Bonds14%
- U.S. government and agency bonds6%
- Investment grade corporate bonds5%
- State and local bonds2%
- High-yield corporate bonds1%
- Cash4%
Reported 13F holdings
- $214M
- Reported 13F value
- 199
- Positions
- 33.9%
- In the 10 largest
- +18.0%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF5.1%
- Vanguard BD Index Fds · Short Trm Bond4.4%
- State Str SPDR S&P 500 ETF T · TR Unit4.4%
- Vanguard Index Fds · Total Stk Mkt3.5%
- Apple Inc.2.9%
- Select Sector SPDR TR · ST Str Techn ETF2.8%
- Schwab Strategic TR · US Brd Mkt ETF2.8%
- Nvidia Corporation2.7%
- Walmart Inc.2.7%
- Schwab Strategic TR · Sht TM US Tres2.6%
Together, the ten largest are 33.9% of reported value.
How many clients does Successful Portfolios have?
Successful Portfolios has 206 clients and manages $282 million for them, as of March 2026. They include 194 individual clients, 10 high-net-worth individuals and 2 pooled investment vehicles.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does Successful Portfolios offer?
Successful Portfolios provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Successful Portfolios use?
Successful Portfolios’ separately managed account assets are held at Interactive Brokers LLC (Greenwich, CT), with $90.6M and Charles Schwab & Co., Inc. (San Francisco, CA), with $53.8M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does Successful Portfolios have?
Successful Portfolios has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Successful Portfolios invest in?
At the end of its last fiscal year, Successful Portfolios’ separately managed accounts held 40% exchange-traded equities, 40% non-exchange-traded equities, 6% U.S. government and agency bonds, 5% investment grade corporate bonds, 4% cash and equivalents, 2% state and local bonds, 2% registered funds (mutual funds, ETFs, BDCs) and 1% high-yield corporate bonds. It advises 3 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Successful Portfolios?
Successful Portfolios’ direct owners are Harley Evans (75% or more) and Joseph Baer (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does Successful Portfolios get paid?
Successful Portfolios is paid through a percentage of assets under management, hourly charges and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Successful Portfolios?
Successful Portfolios’ main office is at 611 Druid Road East, Suite 407, Clearwater, FL 33756. Its phone number is 727-744-3614. Its website is successfulportfolios.com.